Football

European sports betting operator mybet Group (mybet) has confirmed that it has secured a ‘Co-Sponsor’ and ‘Official Sports Betting Partnership’ with North Rhine-Westphalia Bundesliga football club Borussia Mönchengladbach. Entering the Bundesliga 2017/18 season (start date:18 August), as a Mönchengladbach Co-Sponsor mybet will gain heightened brand coverage throughout the club’s Borussia Park Stadion (capacity: 54,000). Furthermore, the mybet logo will feature as …

West London Championship Football Club Fulham FC has confirmed Rank Group gambling subsidiary Grosvenor Casinos as its official ‘Main Team Partner’ for season 2017/18. Agreeing terms on a two-year deal Grosvenor Casinos online brand GrosvenorCasinos.com will be displayed on the front of Fulham FC’s match day shirts. Further branding coverage will see, the grosvenorcasinos.com brand appear around Craven Cottage stadium (capacity: 25,000) …

UK bookmaker Ladbrokes reports that there is an exalted level of anticipation amongst punters for the UEFA European Championship (Euro 2017) run of England women’s football team. Bookmakers have priced England Women as current third 7/1 favourite to win Euro 2017, behind joint 5/2 favourites France and Germany. National success at youth level and extended media coverage has been proven to be the …

South London Premier League football club Crystal Palace FC, continues to expand its commercial presence within Asian markets announcing its first ever ‘shirt sleeve’ sponsorship with Chinese football app Dongqiudi. Starting this 2017/18 EPL season, the Dongqiudi logo will appear on the ‘Eagles’ home and away football jerseys, featuring on the left sleeve. Crystal Palace management announced the new sponsorship, …

European bookmaker Tempobet has increased its coverage within English football announcing that it has become ‘principal partner’ of Preston North End for the upcoming 2017/18 EFL Championship season.  The partnership will see the Tempobet brand feature on the first team’s match shirts, with extensive advertising in place around the club’s Deepdale ground during the season. Tempobet marketing stated that partnering …

Social media football content creator Copa90, has revealed to UK marketing news source The Drum that it has plans to broadcast live matches through its growing digital network. Part of independent UK media group Bigballs Media, Copa90 operates a number of social media assets dedicated to creating/curating football content for global ‘youth’ audiences. At present, Copa90 social media assets have …

French licensed online gambling group Winamax continues to expand its presence within Ligue 1 football, confirming that it has secured a two-year betting and branding partnership with Angers Sporting Club de l’Ouest – Angers SCO. Angers SCO one of France’s oldest and most historic football clubs will feature Winamax Poker and sports betting branding on its Ligue 1 season 2017/18 …

There are just nine days remaining until the inaugural Esports Insider Forum Series hosted at Fnatic’s very own Bunkr in Shoreditch, London. Esports Insider, a part of SBC Global, will welcome up to 80 professionals from the realm of esports as well as traditional sports with a panel examining just why football clubs are getting involved in the burgeoning world of esports on …

Boosting its profile and coverage within the Russian betting market, Panserve Limited European online bookmaker Marathonbet has announced that it has signed an official shirt sponsorship with FC Dynamo Moscow. Marathonbet marketing has announced that it has secured a three-year ‘shirt branding’ deal, which will see the bookmaker’s brand displayed on the back of Dynamo Moscow’s Russian Premier League matches, …

Betfair has signed up to become the Official Gaming and Betting Digital Partner of Italian champions Juventus for the coming season starting from 2017/18. As part of the partnership, Betfair will be able to use Juventus’ name and image rights in their promotional material in Italy and around the world in Europe, America and Oceania. Supporters of ‘The Old Lady’ …