Football

Tipico has agreed a sponsorship deal with the German Football League (DFL) until the end of the 2020/21 season. As part of the agreement, which was brokered with the Bundesliga International subsidiary of the DFL and is effective immediately, the online casino and sports betting provider will receive rights to use the leagues’ respective logos in its advertising campaigns. From …

Ladbrokes has opted to extend its sponsorship of the Scottish Professional Football League (SPFL) to 2020, giving the Scottish football divisions a welcome cash boost. The deal is believed to be worth £5 million, with the betting brand also agreeing to up its investment in the leagues. The original deal, signed in 2015, was the most lucrative in Scottish football …

Bookmakers have suspended betting markets on SPL football club Glasgow Rangers FC being relegated, as internet rumours circulate that the club faces financial difficulties once again. Betting affiliate Oddschecker, last night alerted UK media that it had spotted ‘unusual betting patterns’ on Rangers being relegated from the SPL. Rangers, Scottish football’s most successful club, currently sits third in the league, …

We caught up with Joe Lovelace, Head of PR at Marathonbet, after the firm were awarded with Marketing Campaign of the Year at the recent SBC Awards. Lovelace reflects on a vintage year for Marathonbet, and outlines the plans moving forward into 2018. SBC: Firstly, how happy were you to receive the award, and why do you believe Marathonbet was chosen over …

We spoke to Robin Hutchison, Director of sports betting PR agency Square in the Air. He looks back on a memorable year for the firm, and discusses his hopes moving into 2018. SITA was recently crowned Marketing Agency of the Year at the annual SBC Awards, and Hutchison believes his company were good value for the honour: “We were delighted …

Stockholm-listed industry affiliate network Catena Media has confirmed that it will buy distressed football analysis and news portal Squawka and its related assets. Last November, Squawka a popular football portal with a reported 4 million unique monthly users revealed that it was in financial difficulties, placing itself into administration. Squawka’s website and social media assets have not been updated since …

Privet comrades, SBC’s Bookies Corner returns with industry stakeholders giving their first opinion on Russia 2018’s World Cup cast. Which teams have impressed bookmakers during the qualifying stages? Who are the current tournament favourites? Which failed teams will be missed most by bookmakers and will England roar or wimp out of another major football tournament? SBC gets the initial Russia …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition breaks down the financial results of Manchester United, and looks at why the amount of football broadcast on television will almost certainly increase. ____________________ Record revenue and record costs in latest Manchester United financial results  Announcing …

When FIFA President Gianni Infantino announced in January that the 2026 World Cup would be expanded from 32 teams to host 48, it evoked widespread negativity from the football World.   However, none that reacted to that meeting in Zurich with discontent, could have anticipated what would follow 11 months later. As a dramatic World Cup qualification campaign culminated in …

The happenstance of bet365 and Sky Betting & Gaming (SBG) releasing results on consecutive days earlier this week rammed home an important message about the dominance of the market leaders in the UK online scene. The numbers were mightily impressive. Total net revenues from the gambling business at bet365 comfortably sailed past the £2bn barrier, up a huge 39 percent …