Football

betPawa has stepped down from its role as the headline sponsor of the Ghana Premier League, in a refocused partnership with the Ghana Football Association (GFA). The Estonia-based operator has now expressed its commitment to enhancing player welfare by redirecting its efforts toward providing direct benefits to the footballers.  Per the revised partnership, betPawa will pay an increased locker room …

Betano has secured a global sponsorship deal for UEFA EURO 2024, which is being held in Germany.  The Kaizen Gaming-owned operator has become the first betting company to reach a partnership with UEFA. The deal follows Betano’s success in last year’s FIFA World Cup held in Qatar, also being named the first official partner of the global competition. George Daskalakis, …

The Prosecutor’s Office of Bulgaria has launched an investigation against the Bulgarian Football Union (BFU) President Borislav Mihaylov.  A statement by government officials said that the probe relates to a number of media publications where it is alleged that Mihaylov has been directly involved in manipulating the outcome of football matches, as well as dealing with unlicensed foreign operators – …

Statscore has expanded its partnership with the Polish Football Association, now covering the Polish Women’s Orlen Ekstraliga, the Men’s 2. Liga, and the Fortuna Polish Cup. This deal grants Statscore the exclusive rights to collect real-time data from these competitions’ venues. As the Exclusive Data Provider, Statscore will supply comprehensive statistics for all the games in these leagues. Their ScoutsFeed …

StarCasinò Sport has been revealed as the new kit sponsor of SS Juve Stabia for the 2023/24 season.  The deal sees Betsson Group-owned sports entertainment site further strengthen its presence in southern Italy, after previously becoming a partner of SSC Napoli in Serie A, Palermo FC in Serie B and ACR Messina in Serie C. Stefano Tino, Managing Director of …

Kindred has revealed that it is funding gambling education sessions designed for players and staff at Rangers FC.  In line with the operator’s ten years of collaboration with the Scottish football team, the independent sessions will be led by gambling harm minimisation consultancy, EPIC Risk Management. Sam Mead, UK General Manager at Kindred Group, commented: “Kindred wants to run a …

Brazilian football clubs have unified in protest against amendments endorsed by the Senate Sports Committee review of the Federal Sports Betting and Online Gambling Bill – PL 3626/2023. .  Yesterday, 34 Brazilian professional football clubs, including those from the Brazilian Football League (Libra) and the Liga Forte União (LFU), signed a petition urging the Senate to reject Amendment 38-U. This …

Bet365 has added another layer to its global advertising campaign, titled Never Ordinary, incorporating fan interaction and engagement elements.  Developed with the Stoke-on-Trent bookmaker’s marketing agency partner Hatch, the extension of the campaign utilises ticket offices which function as a ‘fully-branded hub of sporting excitement’. Sports fans who enter the ticket offices must correctly answer a series of questions, with …

EFL Chairman Rick Parry has cited new EFL research that claims there is no evidence of sponsorship leading to an increase in gambling or gambling harm. Speaking to the PA News Agency, Parry backed the rights of EFL clubs to benefit from lucrative deals with betting operators, following the league’s extension of its long-standing partnership with Sky Bet.  The Chairman …

12BET has been revealed as the official betting partner in Asia for Leeds United. The collaboration will now provide the 2007-founded sports betting and casino company – active in European and Asia Pacific markets – with geo-targeted assets, club IP and further promotional material. Rory Anderson, a 12BET spokesman, commented: “We are pleased to have partnered up with Leeds United …