Football

Betsson has named Peruvian football star Paolo Guerrero as its exclusive global casino ambassador.  The partnership aims to strengthen the operator’s presence in Latin America, with the former Bundesliga striker and the all-time top scorer for the Peruvian national team, bringing his status and passion for the game to promote Betsson’s online casino offering. Andrea Rossi, Betsson’s Commercial Director for …

Ecuabet has partnered with the Ecuadorian Football Federation in gaining the naming rights to the country’s top football division, LigaPro. The league will come under LigaPro Ecuabet for the next five years, with the strong possibility of an extension. Miguel Ángel Loor, President of the LigaPro, said: “We have travelled an important path in the Professional League to be where …

After three years in development, sports analytics platform SSTrader has released its AI chatbot tool that can predict the outcome of football matches. The Super Sports Predictor uses machine learning algorithms to base its decision making on a wide pool of data, giving bettors a new way to wager by providing them with real-time predictions on outcomes such as match …

Swedish betting operator Betsson has announced that it is now the main sponsor of Colombian football club Atletico Nacional. Strengthening the bookmaker’s footprint in Latin America, the new deal will see the company’s logo being placed on the front of the team’s men’s and women’s jerseys for the next three years.  Atletico Nacional was first established back in 1947, and …

VBET has formed a regional partnership with Argentina National Team through a deal with the Argentina Football Association (AFA). Extending across marketing and branding initiatives, the pair have outlined how the three-year alliance is poised to ‘redefine the sports and betting landscape’, as well as ‘usher in a new era of unparalleled engagement’. Aragats Asatryan, VBET CEO, said: “This partnership …

Svenska Spel has extended its long-term partnership with the Association of Women’s Elite Football in Sweden (EFD). The new agreement will see Svenska Spel, a state-owned operator of betting and casino gaming products, continue as the main sponsor of the Swedish football body.  The operator will also, again, award a European bonus to the teams that represent the country in …

MPs have urged that the Premier League and other sports governing bodies should commit to cutting the volume of gambling adverts in stadiums. The Culture, Media and Sport (CMS) Committee has published its report on the Gambling Act review White Paper, particularly urging the government to do more to minimise children’s exposure to gambling advertising.  MPs have called for the …

Keeping up the pace on its Greek marketing strategy, Betsson has signed an agreement with the Hellenic Football Federation (HFF) to become title sponsor of the Greek Cup. The flagship sportsbook brand of the Stockholm-listed, Malta-based international betting operator Betsson Group, Betsson has been active in Greece since 2011 and was one of the first to gain a licence under …

For traders, Christmas represents a hectic Premier League fixture pile-up, with teams playing three games in just 10 days; fans happily sit back with a turkey sandwich, whilst trading floors are faced with numerous challenges. Charlie Linford, industry veteran and Director of Trading at Metric Gaming is well versed in this schedule having traded on the frontline for many years. …

Premier League clubs have been asked to make a payment of £44m to EFL clubs as part of a wider support package, according to Sky News. The ‘New Deal’ should see the collective up-front payment be made within a six-year settlement period to support teams in the lower leagues of English football, which could be worth up to £875m by …