Football

IMG Arena has secured the global betting streaming rights for Norwegian football’s top two divisions – Eliteserien and OBOS-Ligaen. The sports data and technology business – for the betting, media and performance sectors – will access 485 matches across the two leagues, which are played between April and November. Mark Wrigley, Senior Director of Rights at IMG Arena, commented: “This …

Betsson has announced its sponsorship of the Chilean First Division football league, in partnership with the National Association of Professional Football (ANFP). The agreement, signed on the eve of the upcoming season of the Campeonato Nacional, will see the league rebranded as the Campeonato Betsson. Ronni Hartvig, Chief Commercial Officer of the Betsson Group, commented: “Through this latest collaboration, we …

Betmotion has announced that Brazilian goalkeeper Everson has joined the group as a brand ambassador. Everson Felipe Marques Pires will produce betting content on social networks and will participate in several brand initiatives, some in partnership with the operator’s other ambassadors. Country Manager of Betmotion Brazil, Fernanda Gomes, stated: “Everson’s arrival as Betmotion ambassador is a source of great joy.  …

At least 25 football players in the Netherlands have been found to have placed bets on matches in which they have played in themselves, or on matches in their own league. The news became apparent from a document from the Gaming Authority that is in the hands of the NOS, while the players were reportedly from the Eredivisie and Kitchen …

Betsson has announced that it is continuing its partnership with the Peruvian Football Federation (FPF) for a further four years. Building on its commitment to promoting the development and growth of the sport, the operator will continue to hold the naming rights of the top flight of professional football in Peru.  The partnership l aims to ‘enhance the professionalisation’ of …

Kindred Group, a main sponsor of Middlesbrough FC, is donating its front of shirt branding space to the MFC Foundation. In the aim to draw attention to the work of the Foundation within the local community, as well as how people in the area can access its projects and services, the operator is replacing its usual Unibet logo.  As the principal …

Estonian sports betting company, Coolbet, has begun its sponsorship of Chilean football club Colo Colo. The Macul-based operator officially closed the sponsorship of the team in June 2022, in exchange for $3m for two seasons, with the possibility of renewing for another two years.  This makes it the largest partnership in the history of Chilean football, potentially leaving Colo Colo …

The FA is looking into bets placed during the FA Cup match between Oxford United and Arsenal on Monday, which have been deemed suspicious. The governing body has ‘a dossier of evidence’ relating to corruption, according to Sportsmail, which includes alleged phone messages before the match kicked off. The game, held at the Kassam Stadium, saw League One defender Ciaron …

Parimatch has revealed a deal with Botafogo de Futebol e Regatas as the operator takes the main branding spot on the team’s kit for the next two years.  The deal has been labelled ‘of great importance’ in Parimatch’s growth plans in the country, and is also the Campeonato Brasileiro Série A club’s biggest sponsorship contract in its 128-year history. Although …

Stake.com has enhanced its live sports streaming offering, now allowing global customers to watch the FA Cup. In addition to this, the operator has also signed partnerships with Cardiff City, Gillingham and Sheffield Wednesday, ahead of the EFL clubs’ games against Premier League sides Leeds United, Leicester City and Newcastle during the competition.  Dominic Rae, Sponsorship Manager at Stake.com, said: …