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Watford FC endorses safer gambling message via RecoverMe partnership

Watford FC has strengthened its commitments to responsible and safer gambling via a partnership with mobile health app RecoverMe. RecoverMe was developed by three junior NHS doctors with the aim of increasing awareness of gambling treatment options. The app enables those struggling with problem gambling to better control their addictions via their personal mobile device. It ‘offers a lifeline’ to …

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UK government releases latest Sport Winter Survival Package tranche

The UK government has released the second tranche of funding as part of the Sport Winter Survival Package, which will designate women’s sport as a priority. In November last year, the government assembled a winter rescue package – consisting largely of loans – worth £300 million for 11 sports suffering financially due to the coronavirus crisis. In the latest tranche, …

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Low6 launches U’s Picks app for Colchester United supporters

Mobile betting games developer Low6 has expanded its sports affiliations by launching its new U’s Picks app in cooperation with Colchester United FC. The app can be played for free by Colchester fans on every match day, with a share of £500 as the main prize.  Supporters will need to accurately predict designated match outcomes in order to win the …

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Premier League to air live games via broadcast partners until fans return

The Premier League has confirmed an extension to its agreement with respective broadcast partners to show the remainder of the 2020/21 season in the UK until supporters can safely return to stadiums. Primary rights holders Sky Sports and BT Sport will continue to show the majority of matches, whilst streaming platform Amazon and the BBC will carry additional games. “The Premier …

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BGC sets out new rules on football clubs’ gambling social media posts

The Betting and Gaming Council (BGC) has introduced new rules aimed at preventing football clubs from promoting gambling offers and operator websites through official social media accounts. Last week, a handful of Premier League, English Football League (EFL) and Scottish Premiership clubs received a letter from a group of ‘50 former gambling addicts’ warning of the risks of advertising betting …

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AYX forms regional betting partnerships with AS Roma and Atlético Madrid

Betting platform AYX has expanded its sponsorship portfolio via two agreements with Italy’s AS Roma and Spanish LaLiga giants Atlético Madrid. Under the terms of the agreements, AYX will become the Official Regional Betting Partner of both clubs, with significant advertising and marketing opportunities. The partnership with AS Roma will see the operator’s branding feature across Asian channel’s during the …

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Polish Ekstraliga and 2. Liga enlist STATSCORE as data provider

Polish sports data and statistics provider STATSCORE has been named the official data provider of Poland’s top-flight Women’s Ekstraliga and the men’s third division 2. Liga. The deal is an enhancement of the firm’s initial agreement with the Polish Football Association (PZPN) in 2020, which saw STATSCORE deliver statistics for the second-tier men’s 1. Liga. “We warmly welcome the Women’s …

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JBO further expands sporting presence with Real Betis agreement

Asian sportsbook operator Just Bet Online (JBO) is set to enhance its partnership with Spanish LaLiga club Real Betis Balompié as part of a wider branding strategy. Real Betis has had a well-established relationship with betting company RB88 since August 2019. However, RB88 has now decided to focus its marketing efforts on the flagship JBO brand. It is intended that …

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Genius Sports launches lawsuit against Sportradar

Genius Sports has filed a lawsuit against rival provider Sportradar in the UK High Court over the data firms’ ongoing legal dispute, according to a report by Sportico. In May 2019, the Genius Sports subsidiary was appointed by Football DataCo (FDC) as the ‘exclusive live data supplier’ for the Premier League, English Football League (EFL) and Scottish Professional Football League …

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Southampton FC enters cryptocurrency sports betting market

Premier League club Southampton FC has formed an agreement with cryptocurrency sportsbook Sportsbet.io to create a new VIP experience for Saints supporters. Sportsbet.io aims to redefine the fan experience via the use of technology and its cryptocurrency enterprise, delivering exclusive experiences to football supporters, as well as the sportsbook customers. The partnership will utilise Sportsbet.io’s matchday rights with the Saints …

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