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Genius Sports: Leveraging F2P games to drive acquisition and daily retention for Euro 2024

SBC News Genius Sports: Leveraging F2P games to drive acquisition and daily retention for Euro 2024

Ed Versen, Director of Client Strategy and Implementation (EMEA) at Genius Sports, outlines why F2P games are a ‘must have’ for operators that want to attract recreational audiences and convert them to real-money betting at Euro 2024. With UEFA Euro 2024 a matter of weeks away, attention will soon turn to the pre-tournament battle for new customer acquisition. Like every …

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Talks to stop Brasileiro Serie A intensify as match-fixing allegations emerge 

SBC News Talks to stop Brasileiro Serie A intensify as match-fixing allegations emerge 

Brazil’s top football competition, the Campeonato Brasileiro Série A, could grind to a halt after calls were made to stop it by the country’s highest tribune of sports integrity.  Jorge Kajuru, President of the Parliamentary Commission of Inquiry on Match and Sports Betting (CPI), issued a statement recommending that the football championship be put on hold in connection with reports …

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Betano named Aston Villa shirt sponsor in two-year deal

Aston Villa

Betano has officially become Aston Villa’s new principal and front-of-shirt partner.  The two-year deal will see the Kaizen Gaming-owned operator’s logo featured on the front of the Premier League club’s men’s team’s kits starting from the 2024-25 season.  George Daskalakis, Kaizen Gaming Co-Founder and CEO, stated: “Aston Villa fans have a lot to be proud of in the Club’s long …

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CBF targets strong betting integrity with 2024 marketing rules

SBC News CBF targets strong betting integrity with 2024 marketing rules

In the latest development to strengthen the Brazilian market’s regulatory dawn, the Brazilian Football Confederation (CBF) has released new compliance guidelines to control sports betting marketing in across its competitions and events. The 2024 General Competition Regulation (RGC) incorporates Bill PL3626/23, which was signed into force by President Lula da Silva to lay the groundwork for a federal regulated sports …

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Bwise Media: putting fans first is essential for Brazil Serie A success

Endrick at Palmeiras

After a lengthy off-season spanning the entirety of Q1, the Brazil Serie A campaign finally got underway at the weekend. One of Latin America’s most-watched leagues, Serie A will captivate a nation which is hooked on football and celebrates the sport as a cultural cornerstone rather than a hobby or pastime.  The 2024 season will throw up several intriguing storylines. …

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Genius Sports partners BetKing as in-play betting grows in Africa

SBC News Genius Sports partners BetKing as in-play betting grows in Africa

Genius Sports has announced that it will power growth with in-play trading services for BetKing. The KingMakers-owned Nigerian operator will benefit from the sports technology company’s portfolio of in-play content. Head of Business Development at Genius Sports, Will Westcott, commented: “Every year, we continue to invest in delivering the highest-quality trading services for the African market.  “With the value of …

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Betano nets title sponsorship of Brasileiro Série A

SBC News Betano nets title sponsorship of Brasileiro Série A

Betano is set to replace Assaí as the title sponsor of Campeonato Brasileiro Série A in a three-year deal. According to reports, the Confederation of Brazilian Football (CBF) will receive around 80 million Brazilian reais (£12.5m) per season. Assai’s last contract with Serie A was renewed at about $10m per season. The Kaizen Gaming-owned operator already holds the naming rights …

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