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IMG Arena nets Ekstraklasa partnership extension

Sports betting service and content hub IMG Arena has added a multi-year extension to its live-streaming partnership with Poland’s premier football league, the Ekstraklasa. The global deal, which does not include Poland, will allow sports betting operators to benefit from a package of live footage from the league.  Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, said: …

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Betway nets #SGWeek2020 highest weekend coverage

Betway has hosted its most impactful and effective ‘Safer Gambling Week ‘(#SGWeek2020), driving the cross-industry initiative’s responsible gambling messages across its entire sponsorship portfolio. Working alongside its principal partners of West Ham United and racing’s All-Weather Championship, Betway ensured that #SGWeek2020 (19-25 November) secured its highest coverage amongst UK sports fans. On Sunday, #SGWeek2020 branding was displayed on West Ham …

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Kindred Group aligns with Middlesbrough FC in community initiative

Kindred Group has donated its shirt sponsorship of Middlesbrough FC to the MFC Foundation as part of a new agreement with the Championship club to strengthen its links with community initiatives. The online gambling operator, which owns sports betting and casino brands 32Red and Unibet, is one of Boro’s principal partners. The two parties currently promote safer gambling practices through …

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Liga MX appoints Genius Sports as data and integrity lead

Mexico’s football governing body, Liga MX, has signed a streaming and integrity deal with Genius Sports Group. The data and technology company will have exclusive rights to capture data from the English Premier League, Serie A, the Argentine Football Association and Dimayor Colombia, then distribute it to licensed US sportsbooks as part of the deal. The newly-formed partnership will also further engage …

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32Red’s Neil Banbury: A ban on gambling sponsorships could be fatal for sporting club initiatives

A ban on betting sponsorships would have a ‘huge impact’ on sporting organisations and important initiatives established by football clubs, 32Red’s Neil Banbury has warned. In an interview with Insider Sport ahead of the 2005 Gambling Act review, Banbury expressed his fears about how damaging prohibiting gambling companies from partnering with sports bodies and clubs could be. The operator recently …

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Javier Tebas: Decree blackout hurts La Liga at its crisis point

La Liga president Javier Tebas has urged Spain’s coalition government to suspend its prohibition of betting sponsorships as the league clubs face an immediate funding crisis. Speaking at the “Marca Sports Weekend” digital conference, Tebas laid out the devastating consequences of the COVID-19 pandemic on La Liga finances, which leaves clubs facing a ‘€500 million funding shortfall to finish the …

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Inside Edge: Can Solskjaer avoid tripping in the Premier League sack race?

Premier League - Manchester United manager Ole Gunnar Solskjaer walks off the pitch at half time of the Premier League match at Goodison Park, Liverpool.

The international break gives us time to reflect on how the Premier League season has panned out so far, writes Nick Haynes from Form Labs, but it also shines a light on those managers which may not be living up to expectations. While the rate of goals has dropped sharply after the early season surge, penalties have remained high and …

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Premier League club joins forces with YGAM charity

The Young Gamers and Gamblers Education Trust (YGAM) charity has teamed up with Burnley Football Club in a bid to educate supporters about the risks of gambling, the Burnley Express reported. The pair aim to visit local Lancashire schools and take over PSHE lessons, with the help of the club’s foundation, Burnley FC in the Community. “The training provided by …

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SBC Digital Summit CIS: Football and sports betting ‘need’ one another

Football, which is arguably the ‘biggest sport in the world’, captures the attention of supporters and professional players across the globe. Fans who crave the sport often become more immersed via the route of betting and gambling.  The ever-changing industry is inevitably taking advantage of this spike in activity but with new, stricter regulations being fixed in place, what does …

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Stoke contemplating match screenings at bet365 Stadium

Stoke City is in the process of debating whether to live screen the Potters’ Championship fixtures at the bet365 Stadium whilst supporters are still prohibited from attending matches. With the 2020/21 EFL campaign forced to remain behind closed doors indefinitely, the league are making a conscious effort to closely monitor and shut down any illegal streams which supporters are utilising …

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