Football

Paddy Power breaks with marketing norms to sponsor Huddersfield Town

Paddy Power marketing has broken with tradition after announcing that it has become the official shirt sponsor of Huddersfield Town FC for the upcoming 2019/20 Championship football season.  The partnership marks the first time that the Irish legacy bookmaker will appear on an English football shirt, with Paddy Power marketing announcing that it has secured ‘the most lucrative sponsorship deal …

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EFL survey: 71% of fans comfortable with gambling sponsorship

More than two thirds of EFL supporters believe that gambling companies’ involvement in the football league is acceptable, according to a survey of more than 27,000 fans.  Furthermore, 62 per cent of fans stated their belief that the gambling industry’s involvement in football was acceptable with suitable safeguards to protect the young and problem gamblers.  Over half of supporters surveyed …

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Vbet outlines UK intent through Arsenal FC partnership

BetConstruct’s B2C online sportsbook brand Vbet has announced its biggest commitment to the UK betting market, confirming that it has become the official betting partner of Arsenal FC. Updating the media, Vbet marketing confirms that it will serve as ‘official betting & gaming partner’ of the North London Premier League club until 2022. Detailing further partnership provisions, Vbet has hired …

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ManBetX aims for ‘huge impact’ with Wolves partnership

Online gambling operator, ManBetX has expanded its portfolio of sponsorships, unveiling a record partnership with English Premier League side, Wolves. As part of the long-term agreement, which is the the largest in the club’s history, and is signed ahead of a second successive Premier League campaign and first appearance in European competition for 40 years, ManBetX will see the international gaming company …

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LoveBet strikes sponsorship deal with Burnley FC

Asian betting operator LoveBet has expanded its sponsorship portfolio by announcing a new partnership with Burnley FC. The partnership, which sees LoveBet becomes the club’s new shirt sponsor, will aide the Clarets as it seeks to grow its presence within the Asian market. The Asian betting brand, which also announced a deal to become Paris St Germain’s Official Asian Betting Partner earlier …

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Codere pushes for Colombian appeal with Carlos Valderrama

Bolsa Madrid gambling group Codere SA has launched its first specific Codere Apuestas Colombian multi-media marketing campaign – ‘Acepta el Reto’ (‘Take the Challenge’) featuring Colombian football legend Carlos Valderrama. The exclusive Colombian marketing campaign has been developed by Barcelona based advertising agency Manfiesto, with the aim of promoting Codere Apuestas Colombian sportsbook property to the wider general public. Codere …

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FAI investigates suspicious betting on Irish football matches

The Football Association of Ireland (FAI) are set to investigate this weekend’s League of Ireland First Division match between Cobh Ramblers vs Limerick FC in relation to suspicious betting. A 3-2 victory for underdogs Limerick has been placed under scrutiny with regards to betting activity witnessed on a market that is reported to have attracted ‘significant volume’ for an encounter that …

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Genius Sports wins ‘game changing’ Football DataCo betting contract

Genius Sports Group betting subsidiary Betgenius has secured its biggest data contract to date, having been appointed as the ‘exclusive live data supplier’ for the English Premier League (EPL), English Football League (EFL) and Scottish Professional Football League (SPFL) to the global sports betting industry. Commencing season 2019/2020, Betgenius will act as the ‘official supplier of live data’ for sports betting …

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Football weighs up ‘untapped potential’ of VAR advertising

The Financial Times has reported that a number of football governing bodies are exploring the potential of advertising/sponsoring ‘video assistant referee (VAR)’ match breaks. World football governing body, FIFA, is reported to have been approached by advertising companies seeking to sponsor ‘VAR breaks’, during last summer’s Russia 2018 World Cup tournament. The opportunity to advertise to football audiences during live …

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LV BET nets Vanarama National League betting partnership

Online bookmaker LV BET has moved to expand its English football profile, confirming that it has become the ‘Official Betting Partner’ of the ‘Vanarama National League’. Agreeing terms with the National League, LV BET’s partnership will begin this Saturday 11 May with the bookmaker sponsorship the ‘Promotion Final’ played at Wembley Stadium. Updating stakeholders, CEO of The National League, Michael …

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