Sport

GentingBet signs football expert Balague

GentingBet has announced Guillem Balague as the operators newest football Ambassador for the 2019/20 season. The agreement, which will see Balague provide GentingBet customers with expert insight into the Premier League, La Liga and Serie A, Champions League and other competitions, comes after the operator has applied for a gaming license in Spain, as the brand looks to establish itself …

Read More »

Ronaldinho to front BetCris marketing campaigns

Moving to expand its brand profile and coverage, South American bookmaker BetCris has confirmed the appointment of former FIFA World Player of the Year (2005) Ronaldinho Gaucho as new Football Ambassador. Starting this 1 October, BetCris confirms that Ronaldinho will become the face of its marketing campaigns across the South American continent. Founded in Costa Rica in 1985, BetCris is …

Read More »

10bet announce Drogba as brand ambassador

10bet has announced former UEFA Champions League winner Didier Drogba as the betting firms global brand ambassador for the next two years.  The Ivorian, who made his name with Chelsea FC where he won four Premier League titles, announced the deal himself via a video posted to his personal social media page. A spokesperson for 10bet commented: “Didier is one …

Read More »

La Liga matchdays return to UK TV on Premier Sports

UK pay-TV channel Premier Sports (Sky channel 412/Virgin Media 551) has announced its biggest broadcast agreement to date, taking over full coverage of La Liga until the end of the 2021/2022 football season. Serving as La Liga’s lead broadcast partner for the UK & Ireland, Premier Sports details that it will broadcast matchdays and highlights across multiple platforms, developing its …

Read More »

Racing Post confirms bet365 as first customer of its international content API

Racing Post has confirmed leading online bookmaker bet365, as the first customer of its newly launched ‘international racing content’ API, which allows betting stakeholders to significantly broaden their racing inventory, showcasing all major racing jurisdictions across the globe. The announcement sees bet365 deepen its existing content partnership with Racing Post, choosing to gain in-depth information on South African racing, such as racecards, …

Read More »

SportPesa unveils new sporting experiences initiative

SportPesa is seeking to offer customers unrivalled experiences and access to major sporting events, with the launch of its new directive, the SportPesa Experience.  The Liverpool-based operator will use current partnerships with Everton Football Club, Hull City, SportPesa Racing Point Formula One Team and Chester Racecourse to provide customers with experiences from the Premier League, EFL, Formula One and Horse …

Read More »

InsiderSport: On The Ball – Bury, Bolton and Matthew McConaughey

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at the plight of Bury, the saving Bolton and MLS expansions. Austin lands Oscar-winning investor  Major League Soccer (MLS) expansion franchise Austin FC has unveiled academy award winning actor Matthew McConaughey as a minority owner. …

Read More »

Betfair states its LATAM intent & responsibility as CONMEBOL partner

Moving to significantly expand its LATAM market profile and ambitions, Betfair has outlined securing its Official Partner’ status with CONMEBOL as one of the firm’s most important strategic marketing initiatives in the betting brand’s history. Announced last week, the partnership – which runs until December 2022 – sees the Betfair brand displayed across CONMEBOL’s flagship Copa Libertadores and Sudamericana tournaments, South …

Read More »

Bookmaker efficiencies key to Wager’s success

The use of certain bookmaker efficiencies is the key to conquering betting’s ‘social wagering conundrum’ according to Elliot Robinson, co-founder of London-based social betting start-up Wager. Having launched its newest product on 9 August, the mobile-based betting app has continued its development by introducing new features. This has in turn reportedly led to an organic usership growth from an initial …

Read More »

ALLWIN CITY Asia nets AS Roma partnership

Serie A football club AS Roma has expanded its Asian profile and partnership portfolio by securing a new sponsorship deal with Asian betting firm ‘ALLWIN CITY – AWCBET.com‘. The partnership sees AWCBET become the Giallorossi’s official regional betting partner for Asia, and will see the club collaborate on AWCBET promotions and marketing campaign across multiple Asian territories. Francesco Calvo, Chief Revenue Officer at …

Read More »