Sport

Paddy Power unveils Newport County as third SoS supporter

After recently unveiling both the Huddersfield Town and Motherwell kits, Paddy Power has added a third football club to it’s books, in the form of League Two side Newport County. The club, which go by the name ‘The Exiles’, announced the deal last night on TalkSPORT before taking on Weston-super-Mare in a pre-season friendly. Similarly to the statement released for …

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Spain to outlaw wagering on ‘under 18’ sports

Spain’s DGOJ has approved a number of new provisions to its gambling code, enforcing new measures banning licensed operators from offering betting markets on under-18 sanctioned sporting events. Updating the market, the DGOJ states that it wants to form a ‘clear distinction’ between wagering categories, focused on protecting the integrity of sports where the majority of participants are considered minors. …

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Paddy Power announces Motherwell as ‘Unsponsorship partner’

Motherwell of the Scottish Premier League, have joined Huddersfield Town in becoming the second professional football team to join Paddy Power’s Save Our Shirt campaign.  Unlike with ‘The Terriers’, no hoax kit was released prior to the official launch, with the news of the sponsorship receiving no media attention until now. A spokesman for Paddy Power announced the partnership: “Motherwell …

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Paddy Power launches ‘Save Our Shirt’ campaign alongside ‘real Huddersfield kit’

Paddy Power have announced it’s controversial ‘sash’ style Huddersfield Town kit was just a hoax, releasing the real kits alongside a campaign aimed at shirt sponsors.  The campaign, titled ‘Save Our Shirt’, is calling on brands, including fellow bookmakers, to stop sponsoring football shirts.  The intention of the hoax jersey was to shine a light on the issues around shirt …

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Ladbrokes backs Irish boxing champion Jason Quigley

Hours before he is set to defend his NABF middleweight title, Jason Quigley has been announced as the official Ladbrokes Boxing Ambassador.  The initial deal, which is set to run for one year, will see Ladbrokes work closely with Quigley as the currently undefeated competitor works towards a possible World Championship bout in 2020. Irish-born Quigley showed his appreciation to …

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Viktor Hoffmann: VBET – Sending the right message through sponsorship

In an interview with InsiderSport, Viktor Hoffmann – recently appointed Global Marketing Director at VBET -detailed why the partnership with Arsenal sends the perfect message for the VBET brand and its UK ambitions, as well as how the operator can maximise the partnership to expand its global footprint.  ________________ InsiderSport: Firstly, can you tell us how much it means to be associated with a …

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Genius Sport deal set to commercialize TBT to sportsbooks

A recently signed partnership between Genius Sport and The Basketball Tournament (TBT) was completed with the goal of launching a new digital and fan engagement strategy, powered by real-time data.  The deal which is set to improve the coverage of the tournament has also allowed TBT to commercialize its live data with licensed sportsbooks.   Travis Black, head of U.S. & …

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Huddersfield’s new Paddy Power kit causes Twitter stir

After announcing their partnership with Paddy Power earlier this week, Huddersfield Town has now released it’s apparent ‘home kit’ for the 2019/20 Championship season which has seemingly united the footballing world.  Unfortunately for the Terriers, the reaction to the kit has resulted with more laughs than admiration, with the club now finding themselves as a trending topic on Twitter.  The …

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Big Weekend delivers record breaking Cricket & Tennis markets

A weekend which saw four high profile sporting events take center stage has come to an end, with the Wimbledon and the Cricket World Cup final’s stealing the limelight.  Novak Djokovic fought through Wimbledon’s longest final in history to defeat Roger Federer, with England claiming the ICC World Cup after edging past New Zealand by lew of hitting more boundaries …

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Sportsbet.io continues Brazilian drive with CR Flamengo digital partnership

Sportsbet.io, the flagship online sportsbook property of Coingaming Group, has become the latest industry incumbent to secure a Brazilian football club partnership with CR Flamengo. Updating the market, Sportsbet.io marketing confirms that it has secured a ‘one-year agreement’ to become a ‘digital partner’ of the ‘Big 4’ Rio de Janeiro football club. The digital partnership with Flamengo follows Sportsbet.io’s signing …

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