Sport

Top 50 clubs suffer €751m decline in brand value

The impact of COVID-19 has seen the top 50 most valued football clubs lose around €751m in brand value, according to the latest ‘Brand Finance Football Annual’ report. As a result of the global pandemic, this is the first time in six years brand value by the top 50 clubs has declined. The report suggests that the reasoning for this …

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TOTO offers ‘sleeve support’ for distressed Eredivisie clubs 

TOTO, the Netherlands monopoly licensed sportsbook and football pools operator has undertaken a spree of football partnerships, as the Dutch Eredivisie prepares for its October restart following the cancellation of season 2019/2020.  Under lockdown, TOTO the sportsbook property of Dutch national lottery operator Nederlandse Loterij has secured nine Eredivisie partnerships – as the monopoly bookmaker becomes the official sleeve sponsor …

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Unibet backs #GoRacingGreen as lead racing charity 

Unibet, the flagship sportsbook property of Kindred Group Plc, has announced its support of British horseracing’s #GoRacingGreen project – making UK racing accessible to those who suffer from mental health problems. The #GoRacingGreen project was launched in 2019 by racing enthusiast and entrepreneur Deborah Matthews, who openly blogged about how equine activities helped her overcome her struggles with mental health.  …

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Betfred secures British Masters title extension

Betfred has extended its title partnership of the British Masters, continuing the bookmaker’s relationship with the European Tour event for a further two years. As a result of the extension, the betting operator will continue its partnership with the golf tournament, along with working with the event on a range of initiates. The deal continues the firm’s growing relationship with …

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FUN88 secures Newcastle United extension

FUN88 has extended its partnership with Premier League side Newcastle United after agreeing a new long-term commercial agreement. As part of the agreement, FUN88’s logo will continue to be featured on the front of its players’ shirts and training wear for the foreseeable future.  A FUN88 spokesperson stated: “FUN88 is delighted to continue its association with Newcastle United Football Club. …

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LV BET celebrates Vanarama National League’s return

LV BET CEO Adrian Sidowski has celebrated the return of the Vanarama National League with the competition’s play-offs set to commence today. As the National League’s official betting partner, the firm has announced that it will continue to provide content, previews and odds for all of the competition’s remaining matches enhancing its fan engagement opportunities since fans cannot physically go …

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Parimatch extends UFC partnership

Online betting operator Parimatch has extended its partnership with the UFC until the end of 2021. It means that the firm will remain as the premier MMA organisation’s “Official Betting and Wagering Partner of UFC” for the Europe and CIS region.  It comes ahead of this weekend’s bumper card of fights, which features three title bouts including the much-anticipated welterweight …

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SBC Roundtable: A new ‘Pace’ for live cricket trading

cricket - England's Ben Stokes hits a boundary as Jos Buttler looks on during day two of a Warm Up match at the Ageas Bowl, Southampton.

As Test cricket returns to our screens for England vs West Indies, we gathered three of the sharpest minds in trading around the SBC roundtable to assess the future of cricket betting. We spoke to John Wright, Head of Cricket at Integral Sports Management, Spreadex senior cricket trader Jamie Nuttall and William Stephenson, Head of Data & Trading Feeds at …

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Bettingexpert crowns TheTrollmanSha World Tipster Champion 

Sports betting tipster social network Bettingexpert.com has crowned TheTrollmanSha as its World Tipster Champion 2020, with the Italian winning €10,000. The annual event was created by bettingexpert to reward top tipsters within the community. Taking place from July 1 2019 – June 30 2020, TheTrollmanSha provided over 14,000 tips and was the best to guess the outcome of sporting events …

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Aston Villa finishes W88 shirt sponsorship

Aston Villa has announced that its principal partnership with online betting site W88 will officially conclude at the end of the campaign with Cazoo becoming the club’s front of shirt sponsor. The W88 partnership, which was the club’s third principle partner in three years following 32Red and Unibet, has come to ‘its natural end’, according to the club. Moreover, its …

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