Sport

News about sports business

BHA to monitor Pilot proceedings as Government is reminded of Levy pledge

SBC News BHA to monitor Pilot proceedings as Government is reminded of Levy pledge

The British Horseracing Authority (BHA) will closely monitor the forthcoming developments of the UK Gambling Commission’s (UKGC) pilot scheme and timeline to implement affordability checks. The governing body of British racing has issued its response to yesterday’s announcement by the Gambling Commission that it would roll out its pilot scheme on “frictionless customer affordability checks” from August 2024, initiating a …

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Genius Sports: Leveraging F2P games to drive acquisition and daily retention for Euro 2024

SBC News Genius Sports: Leveraging F2P games to drive acquisition and daily retention for Euro 2024

Ed Versen, Director of Client Strategy and Implementation (EMEA) at Genius Sports, outlines why F2P games are a ‘must have’ for operators that want to attract recreational audiences and convert them to real-money betting at Euro 2024. With UEFA Euro 2024 a matter of weeks away, attention will soon turn to the pre-tournament battle for new customer acquisition. Like every …

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SIS deepens commitment to Spanish horse racing development

SBC News SIS deepens commitment to Spanish horse racing development

Live betting services provider SIS (Sports Information Services) has extended its partnership with Spain’s horse racing organisation Asociación de Hipódromos Españoles. The extended three-year agreement will see an additional 500 Spanish horse races brought to SIS’ live racing offering annually.  Broadcasts will show events from six of the country’s leading racetracks, including Hipódromo de La Zarzuela, Dos Hermanas, San Sebastian, …

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Talks to stop Brasileiro Serie A intensify as match-fixing allegations emerge 

SBC News Talks to stop Brasileiro Serie A intensify as match-fixing allegations emerge 

Brazil’s top football competition, the Campeonato Brasileiro Série A, could grind to a halt after calls were made to stop it by the country’s highest tribune of sports integrity.  Jorge Kajuru, President of the Parliamentary Commission of Inquiry on Match and Sports Betting (CPI), issued a statement recommending that the football championship be put on hold in connection with reports …

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William Hill lands sponsorship deal for the Qipco Guineas Festival

Checkd Media produces weekly horse racing show for William Hill

William Hill has secured a deal to become the Official Betting Partner of the Qipco Guineas Festival. The partnership follows a string of sponsorship deals for William Hill with Lincoln at Doncaster and the Punchestown Champion Chase, as well as the Randox Grand National Festival.  William Hill will sponsor a total of 15 races across the three-day meeting, including the …

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UK Tote and Singapore Pools ‘to strengthen bond between fans and sport’

ARC finalises Vermantia acquisition

The UK Tote Group (UKTG) has signed an agreement with Singapore Pools to bring their pools together.  Through the agreement, liquidity with customers of Singapore Pools betting will be combined into the UK Tote’s pools on British racing meetings to create bigger UK pools, better customer experience and improved financial return.  Simon Leong, Chief Product Officer of Singapore Pools, said: …

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Betano named Aston Villa shirt sponsor in two-year deal

Aston Villa

Betano has officially become Aston Villa’s new principal and front-of-shirt partner.  The two-year deal will see the Kaizen Gaming-owned operator’s logo featured on the front of the Premier League club’s men’s team’s kits starting from the 2024-25 season.  George Daskalakis, Kaizen Gaming Co-Founder and CEO, stated: “Aston Villa fans have a lot to be proud of in the Club’s long …

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CBF targets strong betting integrity with 2024 marketing rules

SBC News CBF targets strong betting integrity with 2024 marketing rules

In the latest development to strengthen the Brazilian market’s regulatory dawn, the Brazilian Football Confederation (CBF) has released new compliance guidelines to control sports betting marketing in across its competitions and events. The 2024 General Competition Regulation (RGC) incorporates Bill PL3626/23, which was signed into force by President Lula da Silva to lay the groundwork for a federal regulated sports …

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