Sport

News about sports business

Fonbet nets Salavat Yulaev ice hockey sponsorship

Fonbet has linked with Russian ice hockey team Salavat Yulaev, as the betting company gains brand exposure through the team’s ‘largest advertising contract’. Over the next four years, the Fonbet logo will be shown ‘prominently’ on the Ufa teams’ kit, as well as around the Ufa Arena. Rinat Bashirov, Director General of Salavat Yulaev, commented: “We’re excited to have a long term agreement …

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Hancock calls on government to fix betting levy ‘loopholes’

Matt Hancock MP has called on the government to address ‘loopholes’ in the UK’s horse racing betting levy, warning that the British racing scene could fall behind other countries.  As reported by the Racing Post, the former DCMS minister and ex-Health Secretary made the remarks while addressing parliament yesterday, and identified what he believed were two major areas for change. …

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Bolton Wanderers severe betting ties as industry reacts to sponsor ban

Following reports that the DCMS is moving to ban sponsorship arrangements between betting companies and Premier League football clubs, Bolton Wanderers has moved to sever its ties to the industry. In place of its links with the betting and gaming industry, Bolton will instead seek to form partnerships with charities and organisations specialising in betting addiction treatment. Although making its …

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Gambling shirt sponsorship set to be banned in the Premier League

As part of the forthcoming review of the UK Gambling Act, betting and gambling firms are set to be banned from appearing on the front of football shirts, according to a report by Sportsmail.  The review will likely see widespread changes to UK gambling advertising regulations, whilst it has it also been reported that the impact of pitchside and television …

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UKGC alters digital oversight following Football Index investigation

In response to an investigation into the collapse of BetIndex, the UK Gambling Commission (UKGC) has announced that it will make changes to its regulatory oversight of digital gambling products. The Independent Review highlighted a number of areas for improvement from both the UKGC and the Financial Conduct Authority (FCA). In response to the review’s recommendations, the UKGC has introduced …

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188bet secures two top-flight sponsorship arrangements

Asia-focused sports betting operator 188Bet has forged partnerships with two top-flight European football clubs, Liverpool FC and FC Bayern Munich. The three-year agreements with the Premier League and Bundesliga clubs will enable 188Bet to significantly enhance its European sports-oriented branding and marketing operations. Marking 188Bet’s first Premier League sponsorship in five years, the operator will gain brand awareness across Asia …

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Betway further expands tennis portfolio with European Tour sponsorship

Betway has further entrenched its marketing position in the tennis scene, inking a sponsorship arrangement with ATP Tour event the European Tour. Representing an expansion of Betway’s sponsorship portfolio of elite tennis events, the deal builds on the SuperGroup-owned and Malta and Guernsey-based operator’s previous partnerships with Generali Open, Nordea Open, Miami Open, Hamburg Open, Noventi Open and the Mercedes …

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Parimatch and Juve to collaborate on ‘exciting campaigns’ for 2021-22 season

Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the agreement marks its first year. As the 2020-21 Serie A season gets underway, Parimatch has detailed plans for ‘further ‘exciting campaigns’ with the club, building on a number of marketing initiatives carried out throughout 2020. So far, the campaign has seen the duo collaborate on …

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Betano boosts Portuguese branding via FC Porto deal

Betano has signed an agreement with FC Porto, becoming the club’s betting partner and gaining front-of-shirt sponsorship of its handball team. The deal is the second major betting partnership signed between the Kaizen Gaming-owned sports betting brand, following on from its agreement with FC Porto’s Lisbon-based rivals Benfica and Sporting CP as well as SC Braga, Marítimo and Os Belenenses. …

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Delasport renews duties as lead sponsor of Balkan League basketball 

Delasport has confirmed that it will continue to serve as the principal sponsor of the Balkan International Basketball League (BIBL / Balkan League). The Malta and Sofia-based online sports betting and casino technology supplier became the principal sponsor of the Balkan League in 2020, helping resurrect the basketball league from its COVID-19 2019/2020 season postponement. Established in 2008, the Balkan …

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