Sport

News about sports business

Stats Perform initiates ‘successful partnership’ with Moldova football authority

Stats Perform has added the Football Association of Moldova (FMF) into its client portfolio as part of a new two-year agreement aimed at safeguarding sporting integrity in the country. The sports analytics firm will analyse and monitor all fixtures in the Modolovian top-flight Divizia Națională, in order to identify and counter potential match-fixing and sporting corruption. Leveraging AI and technology, …

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SBK signs long-term sponsorship deal with Richard Kingscote

Smarkets’ sportsbook app SBK has committed to a long-term sponsorship of multiple title-winning jockey Richard Kingscote until October 2022. The agreement will see reigning all-weather champion Kingscote wear SBK branded riding gear over the next 16 months, as well as produce exclusive content for the operator. “I’m thrilled to have SBK as my new sponsor, and I’d like to thank …

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Racing to ‘continue to press hard’ for 10,000 racecourse capacity

UK horse racing industry leaders have confirmed that the sector’s representatives will ‘continue to press hard’ to receive the 10,000 capacity limit enjoyed by seated stadiums, as the government pushes ‘Freedom Day’ back until 19 July. The delay in the relaxation of COVID-19 restrictions was announced yesterday by Prime Minister Boris Johnson – having originally been scheduled for 21 June …

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Sportradar renews ITTF deal to underscore global table tennis integrity

Sportradar Integrity Services has extended its partnership with the International Table Tennis Federation (ITTF), covering a range of global tournaments until 2023, building on a collaboration beginning in 2017. The multi-year contract renewal will see Sportradar use its Fraud Detection System (FDS) to monitor potentially suspicious betting activity at all events organised or sanctioned by the ITTF and its affiliates, …

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William Hill recruits flat master Charlie Hills as new Ambassador

In time for Royal Ascot festival week, William Hill has secured renowned winning stud trainer Charlie Hills to become the heritage bookmaker’s new Flat Racing Ambassador. Hills, the trainer of Europe’s highest-rated sprinter Battaash, will provide regular blogs on his runners, views, and opinions on all matters related to the flat racing season The exclusive blog and media content begins …

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Betegy powers Parimatch’s ‘innovative’ Russia-facing Euro 2020 service

Parimatch and Betegy have deepened their ongoing partnership to launch a new ‘innovative’ Russia-facing service for the UEFA 2020 European Championship, taking place throughout the month-long tournament. The Parimatch Inside service will generate statistics on bets placed throughout Euro 2020, marking the first time a wide-scale display of betting information has been presented to Russian consumers. Parimatch Inside will be …

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Royal Ascot secures biggest international coverage for 2021 comeback

This year’s Royal Ascot will feature the biggest international media exposure for the prestigious UK racing festival, hosted from Tuesday 15th to Saturday 19th June. Preparing the festival for its public return, welcoming +12,000 spectators to its racecourse each day, Ascot Racecourse has selected HBA Media to serve as its lead international media rights distributor. Expanding Royal Ascot’s global coverage, …

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Premier League ESL clubs agree on £20 million settlement

The six Premier League clubs which participated in the breakaway European Super League (ESL) project earlier this year have agreed to a £20 million settlement. According to Sky Sports, the settlement between the clubs and the Premier League will ‘draw the line under’ the controversial proposed tournament, and amounts to roughly £3.5 million per team. Although the proposed tournament quickly …

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ComeOn nets CPL partnership ahead of Canada makeover

ComeOn has become the first wagering partner of the Canadian Premier League (CPL) – Canada’s highest-ranking professional soccer organisation. From the 2021 season, the ComeOn brand will be displayed across all CPL club jerseys as the Malta-based operator serves as the “official sports betting and online casino partner of the Canadian Premier League”. As a principal partner, ComeOn will be …

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BK8 Sports nets Norwich City shirt sponsorship ahead of Premier League return

Norwich City has unveiled online betting and gaming brand BK8 Sports as the newly-promoted Premier League side’s principal partner for the 2021/22 season. Through the deal, a bespoke colourway of the BK8 logo will feature as the new front-of-shirt sponsor on both the Canaries’ first team match and training kits. According to a joint statement, the two parties have ‘a broad range of engaging and powerful …

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