South America

Betsson has revealed that it will be sponsoring the Campeonato Gauchão football championship and be present in all commercial properties of the competition. After having invested in Brazilian football since 2021, the Swedish online betting platform now sponsors the 102nd edition of the competition, where 12 clubs will play 72 games to compete for the title. Andre Gelfi, Managing Partner …

Betby has strengthened its Latin America expansion plans by appointing Rocio Moitino as new Head of Sales for the region. Predicting that its regionalised approach in the LatAm markets will ‘bear dividends’, the company intends to enhance its commercial department via Moitino’s appointment, with the new hire set to join Rosaire Galea Cavallaro in Betby’s sales division. In particular, Betby …

Chiliz the blockchain operator of football fan token Socios.com has filed a commercial injunction against the Argentina Football Association (AFA).  The injunction has challenged the sponsorship of the AFA by leading cryptocurrency exchange Binance, which this week was announced as Argentine football’s ‘global partner’. Securing Argentine football’s history biggest ever sponsorship, the AFA declared that Binance had become the title …

The International Betting Integrity Association (IBIA) has revealed that the number of betting alerts recorded in 2021 fell to 239, a 13% decline on the 2020 figure of 270. This is part of a wider trend ‘consistent in recent years’ which has seen the average number of betting alerts annually standing at 240 between 2018 and 2020.  Geographically, Europe continued …

Colbet is preparing to launch its live casino offering in the Colombian gaming market, but anticipates that sports betting will remain the dominant vertical across its wider operations.  Speaking to local news outlet La Republica, Santiago Melo, the General Director of the operator, anticipated that the sports betting vertical will continue to contribute around 80 per cent of total group-wide …

Chile gambling giants Enjoy and Dreams have reached a final agreement to merge their businesses, becoming the Chilean market’s biggest casino group and outright gambling leader.  The transaction, which is expected to be completed by Q4 or early 2023, will result in an enlarged company that will control 58% of the casino industry in Chile. According to documents sent to …

Sports betting and platform provider Novusbet has entered into an agreement with Oddin.gg, utilising the latter’s services to expand its portfolio of esports wagering offerings.  Identifying the esports wagering space as a rapidly evolving niche market that offers a ‘potentially large, mostly untapped’ revenue source for operators, Novusbet has undertaken the decision to bolster its foothold in the space. To …

Betsson Group has further enhanced its focus on Latin American sports betting, signing an agreement with Brazil’s state-based Pernambuco Football Federation (FPF). The contract will see the Stockholm Nasdaq-listed international betting and gaming group secure the sponsorship of the Pernambuco Championship, the tournament of the state of Pernambuco, for the 2022 season. As part of the deal Betsson will conduct …

Betsson Group has signed a one-year sponsorship agreement with Chilean football club Colo-Colo, in a strengthening of its marketing and brand visibility in Latin America.  The global sponsorship will cover the 2022 season, and will see operator’s logo featured on the Chilean Primera División club’s shirt sleeves for both home and away games, whilst an additional term has included the …

Thomas Molloy, Sportsbook Product and Trading Director at Pronet Gaming, addresses the increasing importance of live streaming and the ways in which operators can use it to differentiate their offer in the marketplace… With sports betting around the globe experiencing evolution and, in some regions, revolution, features like live streaming of sporting events and play-by-play visualisations are increasingly being seen …