South America

Caliente.mx, the flagship brand of Caliplay, has announced its biggest sponsorship commitment to date, becoming a ‘key commercial partner’ of Mexican football. The sponsorship was announced yesterday via a press conference in the Toluca headquarters of the Mexican Football Federation (FMF), in which Caliente was announced as a new partner of Mexico’s National Team for the next four years.  Caliente …

Playmaker Capital Inc-brand Futbol Sites has partnered with the NBA to distribute official highlights and content via social media channels in select Latin American countries. The digital sports media group will give the league’s fans in Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela access to NBA highlights on Facebook, Instagram, Twitter and YouTube. This will be from …

Nine international betting companies with keen interest in the developing Brazilian market have formed a responsible gambling association in anticipation of federal regulation later this year. The Brazilian Institute of Responsible Gaming (IBJR) has been established by bet365, Betsson Group, Betway Group, Entain, Flutter, KTO Group, Netbet Group, Rei do Pitaco and Yolo Group. André Gelfi, Managing Partner Brazil for Betsson …

Brazil’s sports betting prospects have received a boost this week, as Minister of Finance Fernando Haddad assured federal stakeholders that he will soon present a ‘provisional tax framework’ for licensed businesses.  Speaking to media in Brasilia, Haddad stated confidence that the Finance Ministry would propose a ‘working framework’, to be showcased following “President Lula da Silva’s trip to China at …

Fortaleza Esporte Clube has announced that Novibet has become the team’s main sponsor until the end of 2024. Named the biggest sponsor in the history of the club, the deal sees the GameTech-owned bookmaker consolidate its arrival in Brazil, penning a two-year contract with the Northeastern team. Rodolfo Odoni, President of Novibet, said: “With its rich history in sport and …

Betplay has extended its partnership with Colombian football’s governing body – Dimayor – for a further six years. For the past three years, as a sponsor of Dimayor, the operator has held the naming rights to the body’s competitions, including the First Division (Betplay League), Second Division (Betplay Tournament), Colombia Cup (Betplay Cup), Super League and Women’s League. The extension …

Tally Technology has partnered with NSX to provide a new free-to-play prediction game for select domestic and international football matches. Described as a ‘Brazilian sports betting ecosystem’, NSX has stated that the collaboration covers two fixtures per week, with the introduction of prizes including free bets provided by the group’s partner, Betnacional.  Eric Gaigher at NSX said: “We are always …

Entain Plc’s leadership duo of CEO Jette Nygaard-Andersen and Deputy Rob Wood have notified investors that 2023 will be a tougher year for the FTSE100 gambling group’s UK arm.  Though the firm’s revenue make-up continues to be diversified via M&As, UK brands accounted for 27% of Entain’s online NGR – contributing approximately £840m of the group’s £3.3bn online NGR results …

The government of Colombia has appointed Roger Carrillo Campo as new President of national gambling authority Coljuegos.  The appointment was confirmed by the Ministry of Finance, which oversees Coljuegos’ management and oversight of both online anad land-based gaming in Colombia. A qualified economist from Universidad Autonoma de Colombia (UAC), Carrillo Campo has held senior civil service positions within the Bogota …

EstrelaBet has extended its sponsorship of Campeonato Brasileiro Série A’s Sport Club Internacional until March 2026.  The Brazilian sports betting operator has supported the top-flight team since June 2022, but the brand will be present on the back of the men’s first team kit. Head of EstrelaBet Sponsorships, Rafael Zanette, described this agreement as “a bet won even before signing …