South America

South American News

PaymentExpert: Brazil eyes international expansion of Pix

SBC News PaymentExpert: Brazil eyes international expansion of Pix

Banco Central do Brasil has been authorised to expand the Pix payment platform internationally to accommodate cross-border transactions for Brazilian businesses. The decision was taken following a meeting of the Central Bank’s policy advisors on how to maximise global cross-border payment authorisations and efficiencies helping expand Brazil’s international network and resources for business. Pix was first launched by the central …

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Localisation, search and AI: targeting success in Brazil’s sports betting market

Brazilian sports betting market

The establishment of a regulated sports betting market in Brazil has created huge excitement in the industry, but has also left international operators, suppliers and affiliates with a host of questions about the size of the opportunity, how to localise product offerings and the most-effective promotional strategies.  To find out some of the answers, we spoke to Altenar’s Americas Regional …

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Leadstar Media: affiliates must be quick to adapt to Brazil’s marketing guidelines

SBC News Leadstar Media: affiliates must be quick to adapt to Brazil’s marketing guidelines

Brazil’s upcoming sports betting and online casino launch has unsurprisingly been one of the hottest topics of 2024, largely due to the amount of time that the industry has had to wait for the country’s Government to enact a bill that has been swirling around for four years.  Now President Lula has penned that bill, onlookers are dissecting the specifics …

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Xtremepush announces Brazil expansion with veteran Álvaro Camargo in the lead

Andreas Koeberl: bringing Twain Sport to Brazil was a logical step for us

CRM specialist Xtremepush has bolstered its global presence by opening a new office in Brazil’s São Paulo.  To further strengthen its LatAm footprint, the company has hired sports betting expert Álvaro Camargo as the Country Manager of the new branch, and will be tasked with building up Xtremepush’s Brazilian client and partnership base to meet the region’s growing demand for …

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Sportingtech strikes content distribution deal with RubyPlay

SBC News Sportingtech strikes content distribution deal with RubyPlay

A new partnership signed by betting and gaming platform provider Sportingtech will see the integration of slot games from igaming development studio RubyPlay onto its platform.  Already carrying a portfolio of more than 100 partners and their branded titles, Sportingtech can now strengthen its offering even further with the addition of RubyPlay’s content. Dr Eyal Loz, Chief Product Officer at …

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Sportingtech: our data-driven approach fuels Brazil success

Brazil football fans

It cannot be underestimated how big a year 2024 is for sports betting. The Olympic Games, the UEFA European Championships and CONMEBOL’s Copa America all have the potential to be betting bonanzas.  The latter, especially, could be crucial given that Brazil – Latin America’s largest country with a football-frenzied population – is establishing a regulated framework for betting. Given the …

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Betano expands Galo sponsorship to include women’s team

SBC News Betano expands Galo sponsorship to include women’s team

Betano has extended its sponsorship of Clube Atlético Mineiro (Galo) for the upcoming season.  The expanded deal – which originally began in 2021 at the beginning of the club’s successful  campaigns in the Brasileirão, Copa do Brasil and Campeonato Mineiro – will see the gambling brand continue to feature on the front of the first team’s black and white shirts. …

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Lula challenged to include ‘betting exemptions’ in new tax plan

Brazil’s IBGR lambasts Lula administration’s betting tax ‘burden’

The subject of tax exemptions on gambling prizes/winnings will be debated once more by the government of Brazil. This follows the PT government’s backing of Provisional Measure (PM) 1,206/2024, which seeks to revise the monthly income tax exemptions for public wages up to BRL 2,824 (€530). The PM is reported to be favored by President Luiz Inácio Lula da Silva, …

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Peru appoints Yuri Padilla to lead reorganised Directorate of Gambling

SBC News Peru appoints Yuri Padilla to lead reorganised Directorate of Gambling

MINCETUR – The Ministry of Foreign Trade and Tourism of Peru has announced the appointment of Yuri Guerra Padilla as the new President of the General Directorate of Gambling (DGJCMT). On Monday, MINCETUR informed media that it had terminated the tenure of Eduardo Sevilla Echevarría as President of the General Directorate, providing no reasons for the incumbent’s dismissal. His replacement, …

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