South America

Tim Scoffham, CEO of the newly-launched WeAreGame brand, offers some insight into the creation of the company, its core values and expectations for emerging markets such as Brazil. SBC: You recently announced the formation of the WeAreGame brand. Can you tell us more about the two organisations behind the launch, WeAreTechnology Group and BelloaTechnologies? Tim Scoffham: WeAreTechnology Group provides premium …

The office of Colombian President Gustavo Petro has announced the appointment of Marco Emilio Hincapié Ramírez as the new President of Coljuegos – Colombia’s National Gambling Authority.  The appointment was confirmed via a decree published by the governing Colombia Humana Party, nominating new executive governors to lead government agencies. The former General Manager of the Bogota Lottery, Hincapié Ramírez is …

Kambi Group Plc is further expanding its South American presence by entering into a long-term technology partnership with Eyas Gaming. The Stockholm-listed sports betting technology group will support Eyas Gaming in its upcoming launch of the Lance! Sportsbook. Pan-LatAm iGaming group Eyas Gaming has entered into a joint-venture partnership with Brazilian football publisher Lance! to operate its branded sportsbook property. …

CONACOM – the competitions authority of Paraguay – has launched a probe into the tender competition to operate a federal sports betting franchise.  Launched in September 2022, the blighted competition was run by Conajzar, the National Gambling Authority of Paraguay, for the exclusive rights to operate a national sports betting franchise. The tender was lambasted by participating suitors who stated …

The Parliamentary Investigation Commission (CPI) examining betting fraud and match-fixing scandals in Brazilian sports will not convene until August. The decision was announced by Arthur Lira, the Speaker of the House of Representatives, who cited that the CPI investigation had been “pushed down the legislature’s list of priorities”, choosing to focus on policies related to fiscal matters. From 18 July, …

Sportradar has been named the successful bidder for exclusive global audio and video (AV) and betting data rights to the South American Football Confederation (CONMEBOL).  The sports technology company will now enhance the accessibility and engagement of South American football for a broader global audience. In detail, the rights encompass the major regional club tournaments organised by CONMEBOL, including the …

Bplay, an omnichannel betting brand operated by Gaming Innovation Group (GiG) client Boldt Group, has launched in its fifth jurisdiction in Argentina. The operator made its debut in the country’s seventh largest province, Mendoza, building on an existing presence in the City of Buenos Aires, Province of Buenos Aires, Santa Fe and Entre Ríos. Whilst expanding Bplay’s reach in Argentina, …

Peru is set to become the latest South American nation to launch an online gambling and sports betting marketplace, following the government’s promulgation of Law No. 31806. Announced by the National Gazette, Law No. 31806 was approved to modify Peru’s existing Gambling Law by establishing a regulatory framework for online gambling and sports betting transactions. The Law has been forwarded …

Betsson AB has secured its biggest marketing commitment for the Argentine market, becoming the principal shirt sponsor of Boca Juniors. This weekend, Argentine news sources reported that Betsson had agreed to definitive terms to become Chief Sponsor of Boca, whose matchday shirt has been sponsor-less since July 2022. Local news sources reported that Betsson will pay $7.5m to place its …