South America

South American News

Betfair dreams of the #RonaldoVerso for Brazil

SBC News Betfair dreams of the #RonaldoVerso for Brazil

Betfair has launched its new Brazil nationwide advertising campaign, telling the tale of the ‘#RonaldoVerso’ (#RonaldoVerse). Launched this week, the RonaldoVerso campaign is fronted by Betfair’s South American football ambassador Ronaldo ‘R9’ Nazario. The campaign has been developed by Octagon LatAm, the Sao Paulo-based subsidiary of international sports media and advertising agency Octagon (Interpublic Group). Campaign notes detailed that “the …

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Shortlist for the Third Edition of SBC Awards Latinoamérica Announced

Shortlist for the Third Edition of SBC Awards Latinoamérica Announced

SBC is excited to announce that the shortlist for the third edition of the SBC Awards Latinoamérica ceremony, part of SBC Summit Latinoamérica, has now been decided.  The shortlist features the best and brightest in the industry, set to honour the outstanding achievements of operators, affiliates and suppliers from all major industry verticals including payments, marketing, platform and data providers. …

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Jesper Søgaard: Better Collective ‘keeping foot on the pedal’ for Americas growth

Better Collective: high ambitions backed by a visionary strategy

Transatlantic business is at the forefront of Better Collective’s post-Q2 agenda as it continues to target a standing as ‘the leading digital sports media group’, CEO Jesper Søgaard reiterated to investors. Whilst Better Collective is seeking to maintain its standing in its found market of Europe, the growth opportunities of North and Latin American betting sectors are becoming too alluring …

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Dan Taylor: Betting big with Flutter International

SBC News Dan Taylor: Betting big with Flutter International

A map behind the desk of Dan Taylor, details the travels of the Chief Executive of Flutter Entertainment Plc’s International unit. So far in 2023, Taylor has “travelled to 29 countries in six months”, to oversee the progress and expansion of Flutter’s international division (which excludes its brands in the UK, Ireland, US and Australia). “I guess I could start …

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Brazil aims for September talks on football integrity

SBC News Brazil aims for September talks on football integrity

The Sports Commission of the Chamber of Deputies of Brazil has demanded that national stakeholders come together this September to discuss the integrity concerns of Brazilian football. Brasília will host its ‘Sports Integrity Week‘ in September, during which the Sports Integrity Global Alliance (SIGA) will present its ‘independent integrity report’ on Brazilian football (5 September). The event has been organised …

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Esportes da Sorte to continue sponsoring Paulistão into 2024

SBC News Esportes da Sorte to continue sponsoring Paulistão into 2024

The Paulista Football Federation (FPF) has renewed its sponsorship agreement with Esportes da Sorte for the 2024 edition of Paulistão.  The sports betting platform will continue to be displayed throughout the competition, either inside the stadiums or in the transmission of games.  The Campeonato Paulista Série A1, commonly known as Campeonato Paulista, is the top-flight professional football league in the …

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CBF demands FIFA apply betting bans globally

SBC News CBF demands FIFA apply betting bans globally

The Brazilian Football Confederation (CBF) is seeking to extend the Superior Court of Sports Justice (STDJ) to be expanded globally after sending a letter to FIFA. The developments comes after 15 Brazilian players have been charged for fraudulent activities since the STDJ enforcement came in, and now the CBF wants the law to be enacted to all 211 FIFA federations. The law would mean …

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Raketech ups  2023 guidance on ‘better-balanced product mix’

SBC News Raketech ups  2023 guidance on ‘better-balanced product mix’

Raketech Plc cites confidence in achieving its full-year 2023 financial and corporate objectives, following record-breaking Q2 results.  Publishing its latest trading update, Raketech sees its media network achieve all-time high quarterly revenue of €17.6m. The revenue result reflects a 56% increase on 2022 Q2 comparatives of €11.3m. The Nordic Nasdaq media group underscored “an organic growth of 56.0%” combined with …

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SBC Summit Latinoamérica: Unveiling Intricacies on Sports Teams & Media Dynamics

SBC News SBC Summit Latinoamérica: Unveiling Intricacies on Sports Teams & Media Dynamics

SBC Summit Latinoamérica is poised to deliver a comprehensive analysis of the intricate interplay between sports teams and media, viewed through the perspectives of gambling operators, sports teams representatives, betting integrity associations, betting communities and advisory firms.  The ‘Sports, Team and Media’ track will take place on Thursday, November 2nd, the second core day of Latin America’s premier iGaming and …

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Catena Media named exclusive betting partner of The Sporting News

SBC News Catena Media named exclusive betting partner of The Sporting News

Catena Media has entered into content and commercial media partnership with US publisher, The Sporting News. Strengthening its position in the North American and Latin American online sports betting and casino gaming markets, the deal will see Catena Media create editorial and advertorial content as The Sports News’ exclusive betting partner. Shaun Koiner, Chief Operating Officer at The Sporting News, …

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