South America

South American News

Xtremepush builds on Brazilian footprint in Playr.Bet marketing partnership

Rivalry’s Brazil creator marketing continues with Tribo addition

Xtremepush has officilly gone live with Playr.Bet to provide the Brazilian operator with various customer engagement solutions. In detail, the engagement platform now enables Playr.Bet to foster player relationships by delivering ‘highly personalised and timely’ marketing communications, in a deal that will drive marketing ROI and player retention. The group will be leveraging its integration with igaming platform provider GiG …

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Better Collective acquires Playmaker Capital for €176m to build Americas empire

SBC News Better Collective acquires Playmaker Capital for €176m to build Americas empire

Better Collective A/S has struck definitive terms to acquire Toronto TSX-listed Playmaker Capital for a total consideration of €176m. Executing its second-largest M&A transaction, Better Collective will expand its media network across North and South America, taking control of Playmaker’s extensive coverage of sports portals including FutbolSites, Yardbarker, and The Nation Network. Of distinction, Playmaker’s media portfolio attracts over “200 …

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Playtech demands Caliplay showdown be settled by English courts

SBC News Playtech demands Caliplay showdown be settled by English courts

Playtech Plc has issued a further legal update on its ongoing service fee dispute with its Mexican joint-venture partner, Caliplay. Updating investors, the FTSE250 gambling technology group responded to a Mexican court order filed by Caliplay on 5 October, which sought the “annulment of its legal relationship with Playtech and its related parties.” Playtech states that it has “accepted service …

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Dafabet expands in LatAm & Europe with Sporting Risk football coverage

SBC News Dafabet expands in LatAm & Europe with Sporting Risk football coverage

Dafabet has announced a partnership with Sporting Risk as the operator looks to grow its market share in Latin America and Europe.  The deal will now see Dafabet have coverage of up to 30 football leagues, 35 single-player and 12 team stats betting options, and ready-made same-game multi-bets. It will also have coverage of all major European domestic competitions, as …

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Silvia Paleari, IBIA: Integrity concerns shape South America’s betting foundations

SBC News Silvia Paleari, IBIA: Integrity concerns shape South America's betting foundations

Silvia Paleari, Director of Public Affairs at the International Betting Integrity Association (IBIA) provides an extensive view on the evolving dynamics impacting sports betting regulations across South American markets. As the governments of Brazil, Peru, and Chile move to regulate online gambling, the IBIA plays a crucial role in advocating for well-regulated and secure sports betting markets, ensuring the protection …

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Brazil publishes key operator requirements for market entry

SBC News Brazil publishes key operator requirements for market entry

Brazil is taking a significant step forward in launching its federal online gambling marketplace. This afternoon, the Ministry of Finance published Ordinance No. 1330, which provides comprehensive requirements for businesses operating within the market. As announced in the Ministry’s official gazette, all operators interested in entering the market are required to declare their intentions within 30 days—a measure aimed at …

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Paris Smith: “Localisation is the key to winning” as Brazil’s opportunities magnify

SBC News Paris Smith: “Localisation is the key to winning” as Brazil’s opportunities magnify

Latin America has a deep rooted video gaming culture, Paris Smith explains, with a high density of young people also increasing the demand of the online industry. As the igaming industry Advisor and former Pinnacle CEO prepares for her appearance at SBC Summit Latinoamérica next week, Smith explains the importance of localisation in the continent, and how Brazil poses the greatest …

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SIS supports success of LatAm racing in Clásico El Ensayo sponsorship

SBC News SIS supports success of LatAm racing in Clásico El Ensayo sponsorship

SIS (Sports Information Services) is sponsoring a stakes race on the Clásico El Ensayo day that takes place on 27 October at Club Hípico in Santiago, Chile. Now carrying the title Clásico SIS, the race is the latest in a string of sponsorships for the supplier in Latin America, further underlining its commitment to supporting the future success of racing …

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Going for growth with Novibet’s George Athanasopoulos in SBC Leaders Magazine

SBC Leaders Issue 28

Strategies for growth is very much the theme of the new edition of SBC Leaders Magazine, as cover star George Athanasopoulos, CEO of Novibet, explains his approach to expansion. In addition to detailing the company’s launch in Latin America and strong performance in Greece, he reveals the reason its plans to go public via a SPAC deal were cancelled and …

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Betsson praises geographic breadth as backing Q3 growth

Betsson

Betsson AB experienced a broadly successful third quarter of the year, with revenue growth throughout most geographic segments across both betting and casino verticals, albeit with the exception of the Nordics. Group-wide revenue rose 19% to €238m (Q3 2022: €200m) and EBITDA by 42% to €69m (€49m) with an accompanying margin of 29% (24%). This performance drove gross profit of …

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