South America

South American News

Betbazar offers revenue boost with unique sports coverage

Betbazar

More and more gambling operators are turning to Betbazar to boost their product portfolios with unique table tennis and esports content.  With many sports events last year wiped out by Covid-19, and those that remained played out with no audience, gambling operators looked to change up their product portfolios to increase player engagement and recover lost revenues. As a result, …

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SBC Digital Latinoamérica’s expert speakers to share insights on multiple local markets

SBC Digital Latinoamérica Speaker Preview

The SBC Digital Latinoamérica conference and exhibition is set to feature a speaker line-up of 60 senior executives and specialists with unrivalled experience in the betting, casino and lottery markets across the region.  The agenda for the event on 2-3 March 2021 will examine the key issues shaping the growth of the industry in Brazil and Argentina, regulatory progress in …

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SBC Digital Latinoamérica agenda to focus on the region’s major opportunities

SBC Digital Latinoamérica

The SBC Digital Latinoamérica conference and exhibition is set to deliver a comprehensive analysis of the vast potential of the region’s betting and gaming markets, as more countries embark on the path towards regulated online gambling.  The virtual event on 2-3 March 2021 will feature content in Spanish, Portuguese and English, as it brings together the Latin American industry and …

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Angel Calderón, SIS: Tapping into the LatAm racing heritage

racing

Countries nearer the US border tend to prefer US-style bets, while those further south have more in common with Europe in terms of culture and so often favour European-style bets on racing. That was a key message from Angel Calderón (pictured), Digital Sales Manager at SIS, as he spoke about his company’s pursuit of new customers in Latin America (LatAm) …

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Betmotion expands sponsorship portfolio with Mackenzie Dern deal

Latin American sports betting operator Betmotion has enhanced its sports sponsorship portfolio following an agreement with UFC fighter Mackenzie Dern. Under the terms of the partnership, Betmotion will be able to use the Brazilian-American women’s strawweight’s brand image for marketing promotions via social media and on its website. Dern – who is currency ranked as the No.11 competitor in her …

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Bally’s strengthens international market position with SportCaller takeover

US gambling operator Bally’s Corporation has acquired B2B free-to-play (F2P) games provider SportCaller in a bid to expand its international presence. Bally’s is hopeful that the acquisition of SportCaller will assist with international expansion plans, having strengthened its position in the US market via its takeovers of Bet.Works and Monkey Knife Fight as well as its partnership with Sinclair Broadcast …

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Aspire Global carries out platform rebrand to target iGaming market

Aspire Global has moved to enhance its status in the iGaming sector with the unveiling of its new rebranded AspireCore platform. The new product is already live in 25 regulated markets across the US, Europe, Latin American and Africa, and features a range of services intended on assisting operators with brand building and general operations. In order to achieve this, …

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SBC Leaders: Lessons learned from 2020 and the road to recovery

SBC Leaders

Drawing upon lessons learned can help build the foundation for strong future performance, explained Elen Barber, Chief Marketing Officer at Kindred Group. An exclusive interview with Barber kicks off the first 2021 edition of SBC Leaders, delving into all things marketing, sponsorship, regulation and responsible gambling. Yet as the magazine title would suggest, Barber is far from the only leader …

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Parimatch enhances esports credentials with ‘Coldzera’ appointment

International betting technology company Parimatch has further strengthened its esports credentials with the appointment of Marcelo Augusto David ‘Coldzera’ as its new Esports Brand Ambassador. Under the terms of the contract, Brazilian professional esports player Coldzera – who has been the number one ranked competitor on Counter Strike: Global Offensive (CS:GO) for two years running – will support Parimatch’s social …

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Betmotion enhances LatAm exposure with Fluminense FC deal

Latin American gaming operator Betmotion has expanded its advertising capacity in the region via a sponsorship agreement with Brazil’s Fluminense FC. Under the terms of the agreement, Betmotion’s brand logo will be featured prominently on the Rio de Janeiro-based club’s shirts as a ‘chest seal’. Furthermore, the operator has created an exclusive betting page for the four-time Brasileirão Serie A …

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