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Sports betting data and analysis provider, Betradar has today announced the launch of its Perfect League fantasy sports product The fantasy football league will be made available to Betradar partners, which will see an inventory of 183 additional ‘fictional matches’ to a sportsbook. Betradar’s new Perfect League utilises the company’s sports data coverage to create fictitious soccer leagues that will …

Fantasy sports platform developer, Sportego (Sportego.ie) has announced that it has signed an exclusive brand partnership with Midlands Premier League football club West Bromwich Albion. The partnership follows Sportego’s UK launch and will see the fantasy developer release a tailor-made West Brom fantasy app which will be available on IOS and Android devices for the 2015/16 season. Sportego, through its FanFeud.co.uk product …

Presenting SBC’s first eSports Insider series, industry analyst and commentator Alex Fletcher (Founder of Entive Group) outlines potential marketing strategies, contest and agenda for this unique, diverse and fast growing market place. Still very much in its infancy, what key factors, market conditions and oversights will ambitious eSports operators  and start-ups have to contend with and execute… ______________________ At first …

Australian gambling and leisure operator Crown Resorts has announced that it has acquired a 60% stake in Austin (Texas) based social gambling/games developer DGN Games LLC for a sum of US $27.5 million (£17.5 million). Crown Resorts becomes the latest land based operator to invest in the Social gambling sector, following last year’s $885 million (£560 million) acquisition of Big …

Amaya Inc has announced its entry into the US daily fantasy sports market (DFS) by confirming the acquisition of real money operator Victiv for an undisclosed sum. Victiv is set to re-brand as StarsDraft ahead of its planned US launch In March Amaya had outlined that it would look to enter the US DFS market ahead of the start of …

Amaya Inc igaming brand PokerStars has announced the launch of its biggest ever social media campaign. The campaign will feature global football stars and official PokerStars brand ambassadors Neymar (Brazil/FC Barcelona) and Cristiano Ronaldo (Portugal/Real Madrid) alongside Ronaldo Luís Nazário (former Brazil/Real Madrid and FC Barcelona player) The Facebook partnership team announced that the exclusive PokerStars advertisements would be released …

The creators of the Mirror’s Premiership fantasy football offering and mobile app; the Fantasy iTeam (FiT) have teamed up with Goal.com to create a new and individual fantasy offering for users; the European Super League. This is unique in that it’ll be the first fantasy product in which players can make selections from the top five major European leagues; the …

Pinnacle Sports dedicated eSports market is  set to offer customers the highest ever limits on TI5 matches at next week’s The International Dota 2 Championships. The limits will rise to an eye watering $100,000 (£ 64,000) for the Grand Final on August 8th. This is particularly significant in that this is a higher amount than the standard limits Pinnacle offer …

Fantasy sports operator Mondogoal have agreed a partnership with Tottenham to become the Premier League club’s Official Fantasy Sports Partner. Few details have been revealed about the terms of the deal, but it’s been confirmed that Mondogoal will be developing a club branded fantasy football game for Spurs fans worldwide. This is intended to be launched before the beginning of …

AIM-listed bingo operator Stride Gaming plc has bought InfiApps Limited, a profitable internationally-focused mobile social gaming company, for up to US$39.2m, over half of which will be paid in cash, while the remainder triggered by earn-out targets over the next two years. The acquisition will provide the Stride Gaming group with an entry into the social gaming segment of online …