Social

Industry news source EGR Magazine has revealed that Sky Betting & Gaming has shut down its social games divisions, ending its two year venture in the social gambling space. The operator had begun social gambling initiatives in 2013, hiring former Facebook EMEA Gaming Manager Bruce Bale to lead its social games development as Head of Social Games. Under a partnership …

In its build up to the kick-off of the 2015/16 NFL season, daily fantasy sports (DFS) operator DraftKings has spent more on TV advertising than any other US company, according to data from media analysis software iSpot.TV It is estimated that the DFS operator has spent in the region of $24 million advertising on TV networks, promoting its campaign “Real …

Amaya Inc online poker subsidiary PokerStars has officially moved into the burgeoning US daily fantasy sports (DFS) market, with the launch of Starsdraft.com. Following its August announcement that it had acquired DFS operator Victiv for an undisclosed sum. Victiv’s online inventory has been re-branded to Starsdraft.com, ahead of the start of the 2015/16 NFL season, a key operational period for …

Continuing SBC eSports Insider series, industry analyst and commentator Alex Fletcher (Founder of Entive Group) details the sectors unique characteristics and conditions which can create both marketing opportunities and pitfalls for its ambitious business incumbents….. To define eSports marketing, it is imperative to identify its distinguishing characteristics. As a competitive activity, enjoyed by millions across the globe, eSports carries several identifiable elements. Below is a …

Gary Harris has been announced as the new Chief Executive Officer of Australian based social sports betting operator, Favourit. Harris worked at Sportingbet Australia as both IT Director and Board member from 2004 until 2013, during which time he oversaw technological developments and online turnover going from AU$10m (£4.5m) to AU$2.4bn (£1.1bn). February 2013 also saw William Hill Group acquire …

US daily fantasy sports operator DraftKings has taken a new approach to its marketing and brand communications for the start of the 2015/16 NFL season. Announcing the launch of its multi-content advertising campaign “Welcome to the Big Time”, under the direction of new full service marketing agency Butler, Shine, Stern & Partners (BSSP), DraftKings aims to widen its appeal to …

Hollywood film star and technology evangelist Ashton Kutcher has joined competitive eSports wagering platform Unikrn’s Series A investment round via venture capital firm Sound Ventures (https://www.crunchbase.com). Kutcher, who recently played technology pioneer Steve Jobs (Founder of Apple) in the film “Jobs”, has a solid investment track record having invested in popular enterprises such as SoundCloud, Airbnb, Uber and FourSquare. Kutcher …

US fantasy sports operator DraftKings continues its live in-stadium coverage expansion by announcing brand partnerships with AT&T Stadium, home of the Dallas Cowboys; Gillette Stadium, home of the New England Patriots; and Arrowhead Stadium, home of the Kansas City Chiefs. The announcement of the in-stadium partnerships comes as DraftKings eyes further brand expansion ahead of the start of the NFL …

Google online video streaming subsidiary Youtube has announced the launch of dedicated gaming content app Youtube Gaming. The app which was officially launched on Wednesday and is available via desktop, ios and Android systems, aims to be the market leader in worldwide gaming content. The launch sees Youtube enter the growing gaming broadcast market, as it aims to compete with …

Targeting further fan coverage ahead of the start of the 2015/16 NFL season (start date 10 September), US daily fantasy sports (DFS) operator DraftKings has announced a partnership with restaurant, leisure and entertainment firm Hooters. The partnership will see an extension of DraftKings ongoing media deal with US sports broadcaster ESPN, as the DFS operator hosts $300,000 Hooters Fantasy Football …