Social

La Liga giants Real Madrid have made history by becoming the first sports club with an ‘Official Story’ on popular social media platform, Snapchat. This is a continuation of Real’s efforts to expand their social media coverage. This will launch to coincide with El Clasico, the ever anticipated showdown between Barcelona and Real Madrid,  which takes place this weekend in …

Ahead of this Saturday’s ‘El Classico’ between Real Madrid vs Barcelona, social sports app developer Playabl has announced the launch of ‘Real Madrid Predictabl’ a free predication based game available on IOS, Google Android and desktop (http://realmadrid.playabl.com/). Developed in partnership with Real Madrid, the Predictabl app will allows fans to predict on football matches against friends, rivals, in-tournaments and against former …

The Responsible Gambling Trust (RGT) and think-tank Demos have signed an agreement to conduct a study of the link between online communities and gambling. The study will look at the scale and nature of conversations on social media regarding gambling and assess whether it is possible to identify the prevalence of conversations which reflect problematic gambling behaviour. RGT has commissioned …

A major social media campaign with the hashtag #gamblesmart is being launched by gambling watchdog Senet Group on Friday, 13 November. The three-week campaign targets young men with shareable, humorous online content to highlight and promote responsible gambling behaviour such as setting limits, never gambling when angry and never betting more than you can afford.  The work will build on …

Social gaming company Zynga, once the darling of the sector and Wall Street, has beaten the market’s rather low expectations for its third quarter performance, but also announced the departure of its CFO David Lee. Revenue was US$196 million for the third quarter of 2015, a decrease of 2% compared to the second quarter of 2015 and an increase of …

Tweets from three bookmakers have been banned for breaching Advertising Standards Authority (ASA) age restrictions by featuring a photo of American golfer Jordan Spieth. Coral, Bet365 and Totesport all sent tweets featuring a photo of the then 21-year-old Spieth in relation to the US Open. ASA officials  challenged whether the ads were irresponsible and breached the code because they prominently …

Implementing corporate costs saving measures, embattled Zynga Inc is reported to have reduced its Irish workforce by 60%. Irish news sources report that the social gaming operator has made 22 Dublin staff redundant, as part of ongoing measures to reduce its global workforce by 18%. Struggling Zynga is aiming to reduce its operational costs, as the operator suffered declining revenues …

Sports betting platform provider FSB Technology (UK) Ltd has agreed a deal to supply social sports network BeanBagSports with a new fully-optimised sports betting system. The agreement will see FSB betting services integrated within the BeanBagSports content, offering users a wide range of pre-match and in-play markets to bet on.. BeanBagSports will also be given access to the supplier’s unique …

Social game developer Gameloft, in partnership with CBS Interactive, has launched CSI: Slots on iPhone, iPad, iPod touch, Android and Windows Phone.It is the first time that the social game firm has developed a slot-based freemium style game as the company targets the more casual gamer. CSI: Slots releases featuring ‘cases steeped in mystery’, and is written in collaboration with …

US daily fantasy sports (DFS) commentators and fans have called for stricter industry monitoring and regulation following allegations that employees at leading fantasy sports operators FanDuel and DraftKings were using insider data on rival DFS portals. The New York Times said that DraftKings employee Ethan Haskell (Content Manager) had inadvertently published NFL data regarding DraftKings biggest contest, The Millionaire Maker. The …