Social

Fenway Games launches in China with HQ Sports

Fenway Games has announced its biggest deal to date which will see the company’s SnapPlay product launched into the Chinese sports market via a deal with Chinese social sports platform HQ Sports. The deal will see Fenway provide a social version of its instant-betting app which will be distributed via HQ Sports’ MiaoHi social sports app and its Jihai app, …

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WantMyBet takes social sports betting to Australasia

WantMyBet, the UK based social network for football betting, has signed a distribution deal with the Cardinal House Group to target mobile users in Asia and Oceania. The partnership is a strategic move by both companies to take advantage of the booming overseas interest in European, particularly English football which is at an all time high. The Premier League’s Director of Communications Dan Johnson said …

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EveryFan boosts game coverage with Android launch

Industry start-up EveryFan has announced that it has launched its social betting game on native Android app, boosting its product coverage. Detailing its Android launch EveryFan, stated that the native app will mirror the successful and fast-growing iOS and web-based EveryFan platforms already available, giving players the chance to take part in social betting tournaments against their mates and other …

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Penn National gets social with Hollywood Classic Slots launch

Nasdaq-listed Penn National Gaming (Penn), becomes the latest US land-based gambling operator to enter the social gaming space by announcing the launch of ‘Hollywood Classic Slots’ a social casino with over 30 slot titles. Its new social product will be operated by new division Penn Interactive Ventures, formed following its August acquisition of Rocket Games for a reported $60 million …

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EveryFan trebles app pre-match markets

Social betting start-up EveryFan has added a further 40 pre-match markets to its game offering in its new app update. Its latest iOS update will be posted by additional 40 betting markets, with EveryFan adding further product features including a redesigned lobby making its app navigation easier for players. EveryFan boosts its player engagement adding split down menus, which will …

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Wizits boosts optimization with Beehive marketing partnership

Industry marketing optimization specialist Beehive has reached an agreement with social casino operator Wizits Ltd. to manage its multi-channel marketing initiatives. The deal will initially see Beehive’s industry-leading marketing tools used across Wizits’ Slotagram, Fashion TV Games and Win Vegas brands, with an additional, soon-to-be-launched brand also part of the agreement. This latest agreement displays the flexibility of Beehive’s unique CRM …

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SBTech powers world’s first ‘sports betting adventure’

SBTech, provider of online sports betting solutions, management services and iGaming platforms, has been announced as the software provider for Betser, the new gamified sportsbook from Hero Gaming. Betser, powered by SBTech’s bespoke technology, includes a new twin-track loyalty scheme devised by the fast-growing Malta-based operator, which is also responsible for the hugely successful Casino Heroes. Inspired by the success of …

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Penn National acquires Rocket Games

It has been announced that Penn National Gaming Inc. has bought social games developer Rocket Games Inc.  The agreed fee for the acquisition of the San Francisco based developer was $60m (£45.1m), with potential incentive payments to certain Rocket executives over the next two years.  Among Rocket’s gaming library are Downtown Deluxe Slots, Triple Double Slots and the popular Viva Slots Vegas. Penn …

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Betsafe launches Emperor – a new social betting game

Betsson’s subsidiary Betsafe has launched the Emperor a new social and innovative native pool betting football game. In Emperor players score points by predicting events such as the who will score the next goal or the next to see red as play unfolds during a live football match. Players who participate compete against each other to win cash prizes that are …

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Atul Bali helps start-up GameRail’s growth strategy as Chairman of the Board

Start-up GameRail a free to play social instant games specialist has strengthened its governance and leadership advisory by announcing Atul Bali as Chairman of the Board. Founded by Kansas games developer and marketing studio Shoutz Inc, GameRail appoints Bali an industry veteran with over twenty years in governance and leadership positions to advise the company on its initial growth stage …

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