Social

No Suits, No Studio…Copa90 to broadcast live football matches

Social media football content creator Copa90, has revealed to UK marketing news source The Drum that it has plans to broadcast live matches through its growing digital network. Part of independent UK media group Bigballs Media, Copa90 operates a number of social media assets dedicated to creating/curating football content for global ‘youth’ audiences. At present, Copa90 social media assets have …

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Scientific Games boosts social portfolio by acquiring ‘Bingo Showdown’ developer Spicerack Media

Updating the market, Nasdaq-listed Scientific Games Corporation (SGC) has moved to bolster its social gaming portfolio by acquiring mobile and social games development studio Spicerack Media (Spicerack). The undisclosed sum acquisition of Spicerack will see SGC acquire all related assets including popular social game title ‘Bingo Showdown’, which will be added to SGC current social casino games portfolio operated by …

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Fenway Games launches in China with HQ Sports

Fenway Games has announced its biggest deal to date which will see the company’s SnapPlay product launched into the Chinese sports market via a deal with Chinese social sports platform HQ Sports. The deal will see Fenway provide a social version of its instant-betting app which will be distributed via HQ Sports’ MiaoHi social sports app and its Jihai app, …

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WantMyBet takes social sports betting to Australasia

WantMyBet, the UK based social network for football betting, has signed a distribution deal with the Cardinal House Group to target mobile users in Asia and Oceania. The partnership is a strategic move by both companies to take advantage of the booming overseas interest in European, particularly English football which is at an all time high. The Premier League’s Director of Communications Dan Johnson said …

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EveryFan boosts game coverage with Android launch

Industry start-up EveryFan has announced that it has launched its social betting game on native Android app, boosting its product coverage. Detailing its Android launch EveryFan, stated that the native app will mirror the successful and fast-growing iOS and web-based EveryFan platforms already available, giving players the chance to take part in social betting tournaments against their mates and other …

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Penn National gets social with Hollywood Classic Slots launch

Nasdaq-listed Penn National Gaming (Penn), becomes the latest US land-based gambling operator to enter the social gaming space by announcing the launch of ‘Hollywood Classic Slots’ a social casino with over 30 slot titles. Its new social product will be operated by new division Penn Interactive Ventures, formed following its August acquisition of Rocket Games for a reported $60 million …

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EveryFan trebles app pre-match markets

Social betting start-up EveryFan has added a further 40 pre-match markets to its game offering in its new app update. Its latest iOS update will be posted by additional 40 betting markets, with EveryFan adding further product features including a redesigned lobby making its app navigation easier for players. EveryFan boosts its player engagement adding split down menus, which will …

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Wizits boosts optimization with Beehive marketing partnership

Industry marketing optimization specialist Beehive has reached an agreement with social casino operator Wizits Ltd. to manage its multi-channel marketing initiatives. The deal will initially see Beehive’s industry-leading marketing tools used across Wizits’ Slotagram, Fashion TV Games and Win Vegas brands, with an additional, soon-to-be-launched brand also part of the agreement. This latest agreement displays the flexibility of Beehive’s unique CRM …

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SBTech powers world’s first ‘sports betting adventure’

SBTech, provider of online sports betting solutions, management services and iGaming platforms, has been announced as the software provider for Betser, the new gamified sportsbook from Hero Gaming. Betser, powered by SBTech’s bespoke technology, includes a new twin-track loyalty scheme devised by the fast-growing Malta-based operator, which is also responsible for the hugely successful Casino Heroes. Inspired by the success of …

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Penn National acquires Rocket Games

It has been announced that Penn National Gaming Inc. has bought social games developer Rocket Games Inc.  The agreed fee for the acquisition of the San Francisco based developer was $60m (£45.1m), with potential incentive payments to certain Rocket executives over the next two years.  Among Rocket’s gaming library are Downtown Deluxe Slots, Triple Double Slots and the popular Viva Slots Vegas. Penn …

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