Social

Plumbee, the London-based social casino startup, today announced two launches in its flagship Mirrorball Slots game on Facebook! The first launch is a new game, straight from the EGR award-winning games studio, QuickSpin – King Colossus. Set in a world full of treasures, King Colossus is the first game on Mirrorball Slots to feature a huge reel symbol: The free …

  Paddy Power, part owners of race hores Slade Power and Sole Power, who are set to run in Saturday’s July Cup at Newmarket, have issued a twitter charity challenge to American Football star Wes Welker, who owns US raider Undrafted in the same Group 1 contest. Welker is a wide receiver and return specialist for the Denver Broncos of …

Organisers of GiGse and the Social Casino Summit are pleased to announce that the Amaya Gaming Group will be returning as the lead sponsor of the 14th annual Global iGaming Summit & Expo (GiGse) from July 14 to 16, 2014 at the Hyatt Regency in San Francisco. GiGse, co-located with the Social Casino Summit, is North America’s largest and most …

In the third and final article about how businesses are using Google+, SBC’s Sam Cooke compares the network against Facebook and asks why bookmakers are not making more headway. Read part 1 here and part 2 here. Google+ vs Facebook Were we speaking in terms of purely which is the more ‘social’ network; that is keeping in touch with friends …

In the second of three articles, about how businesses are using Google+, SBC’s Sam Cooke looks at the who and how in terms of which brands are (currently) the kings of Google+, and how they are best utilising the social tool. Read part 1 here. Who are the current frontrunners? Some of the best in the game right now are …

In terms of the big players in online social marketing Google+ has often been cast aside in brands’ consideration of which network to focus their efforts on. The likes of Facebook and Twitter are deemed more effective and useful in reaching a large, target audience. Many are now beginning to realise however that overlooking Google+ has been a mistake. It’s …

While Greek football fans may have their attention focused on Brazil and the national team’s performance, closer to home three of the country’s biggest media brands have been making plans for the upcoming domestic season. A massive multi-media partnership between satellite TV broadcaster Novasports,gr, radio owner NOVASport-FM 94,6, sports newspaper SportDay and social betting platform provider Oddslife will see sports …

Irish Sports betting operator Paddy Power will tweet ‘near-live’ World Cup football clips to its 354,000 followers, after securing a deal with UK broadcaster, ITV. The partnership will allow the  bookmaker and TV network to tweet up to 10 match highlights until after the final on July 13th. Twitter Amplify believes highlight reels can kick start conversations and target diverse …

German World Cup superstar Thomas Hassler is behind a new way for media brands to engage with sports fans. Hassler, who won both the World Cup and European Championships with his country, has joined as brand ambassador for social sports betting platform developer Oddslife, which has developed a new method for sports fans to interact and compete on both national …