Social

World Cup winner Hassler joins Oddslife as brand ambassador

German World Cup superstar Thomas Hassler is behind a new way for media brands to engage with sports fans. Hassler, who won both the World Cup and European Championships with his country, has joined as brand ambassador for social sports betting platform developer Oddslife, which has developed a new method for sports fans to interact and compete on both national …

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Bally buys social operator Dragonplay for US$100m

Bally Technologies, Inc is to spend up to US$100m acquiring Dragonplay Ltd, the online social casino company headquartered in Tel Aviv, Israel, with top-grossing applications for Android, as well as a significant presence on Facebook and Apple iOS. Launched in 2010, Dragonplay ranks among the 10 top-grossing game developers in the social casino genre with approximately 700,000 daily active users (DAU) …

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Optimal Payments gets involved with GiGse

Online payment solutions provider Optimal Payments has announced its VIP sponsorship and attendance at the 14th annual Global iGaming Summit & Expo (GiGse) from July 14 to 16, 2014 at the Hyatt Regency in San Francisco. GiGse brings together over 700 of the top executives and decision-makers in the regulated iGaming market to discuss the latest trends and emerging developments …

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Tarquin Henderson takes over as Facebook real money head

Following the departure of Head of Real Money Gaming Will Collins, Facebook has announced the promotion of former igaming executive Tarquin Henderson as his replacement. The social network announced the departure of Will Collins after 2 and a half years heading up the real money division of Facebook.  Collins had overseen multiple partnerships and integrations between Facebook and social gambling …

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David Clifton: We are entering the “Time of the Nanny State”

David Clifton, director at licensing and gambling consultancy Clifton Davies, discusses an issue he recently debated at a seminar in Westminster – that the  government is not consistent when it regulates gambling and that it is also needlessly overbearing. Let me start with a statement of the obvious: the fundamental objective behind the regulation or prohibition of any human activity …

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ISIS Friends appoints Boris Becker as brand ambassador

Tennis legend Boris Becker further extended his association with the online gaming sector, by becoming the brand ambassador for social gaming network ISIS Friends. Boris Becker’s image will be used by the social gaming platform to promote new offers and games to new and existing customers. Boris Becker has served as igaming ambassador to sector brands, such as PokerStars and …

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Social games to reach US$7bn revenues by 2015

The global industry body representing social games companies with over 300 million players, the International Social Games Association (ISGA), has released research by Harvest Strategy into the evolution, use and impact of social games. The report undertakes both a review of existing academic literature and data surrounding social games as well as a survey of consumer behaviour and perceptions across …

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Oddslife provides World Cup Solution for Sportal.bg

Social sports betting technology developer Oddslife is providing its 2014 World Cup social betting solution to Bulgarian sports media Sportal Media Group The World Cup themed game, due for launch on 2 June, will allow Sportal to offer its users interactive entertainment around this summer’s footballing extravaganza in Brazil through Oddslife’s social sports betting platform. Sportal has signed a ground-breaking …

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SuperData reports decline in social casino player numbers

Commerce research strategist’s SuperData  have reported a decline in social and mobile casino gamers, reporting a shrinking in the number of monthly players from 109 million to 85 million in 2014. SuperData stated that the market had entered a new stage of maturity, as social gambling operators shift focus from player acquisition to generating revenues from registered and acquired customers. …

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SBC Case Study: Paddy Power – Social Inspection

Following his series exploring Facebook and gambling, SBC’s Sam Cooke gives insight into the current social strategy for Irish igaming bookmaker Paddy Power and its social media strategy. The bookmaker now dominates industry social coverage and has extended its social reach through social mediums into the public eye. Put simply Paddy Power warrented further social inspection Paddy Power social coverage …

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