Social

SBC Report – Sam Cooke – World Cup 2014 – Twitter’s Leading Role

Both the importance, and the potential, of a brand harnessing an effective social media campaign on Twitter at the World Cup just gone by was crystal clear long before it began. The previous competition, that of South Africa in 2010 was, stated Tom Wiltshire, head of the site’s World Cup campaign, the “largest period of sustained activity for any event …

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Plumbee launches two new games on Facebook

Plumbee, the London-based social casino startup, today announced two launches in its flagship Mirrorball Slots game on Facebook! The first launch is a new game, straight from the EGR award-winning games studio, QuickSpin – King Colossus. Set in a world full of treasures, King Colossus is the first game on Mirrorball Slots to feature a huge reel symbol: The free …

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Paddy Power challenges Denver Broncos Wes Welker

  Paddy Power, part owners of race hores Slade Power and Sole Power, who are set to run in Saturday’s July Cup at Newmarket, have issued a twitter charity challenge to American Football star Wes Welker, who owns US raider Undrafted in the same Group 1 contest. Welker is a wide receiver and return specialist for the Denver Broncos of …

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Amaya in as lead sponsor for GiGse

Organisers of GiGse and the Social Casino Summit are pleased to announce that the Amaya Gaming Group will be returning as the lead sponsor of the 14th annual Global iGaming Summit & Expo (GiGse) from July 14 to 16, 2014 at the Hyatt Regency in San Francisco. GiGse, co-located with the Social Casino Summit, is North America’s largest and most …

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Bally completes $100m acquisition of social casino operator

Bally Technologies, Inc, a leader in gaming machines, table-game products, casino-management systems, has completed the acquisition of  online social casino company Dragonplay Ltd for $100m. Launched in 2010, Dragonplay ranks among the 10 top-grossing game developers in the social casino genre with approximately 700,000 daily active users and nearly three million monthly active users across all platforms. Total consideration includes …

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Feel positive about Google+: Part 3 – The Future

In the third and final article about how businesses are using Google+, SBC’s Sam Cooke compares the network against Facebook and asks why bookmakers are not making more headway. Read part 1 here and part 2 here. Google+ vs Facebook Were we speaking in terms of purely which is the more ‘social’ network; that is keeping in touch with friends …

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Feel positive about Google+: Part 2 – The Players

In the second of three articles, about how businesses are using Google+, SBC’s Sam Cooke looks at the who and how in terms of which brands are (currently) the kings of Google+, and how they are best utilising the social tool. Read part 1 here. Who are the current frontrunners? Some of the best in the game right now are …

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Feel positive about Google+: Part 1 – The lowdown

In terms of the big players in online social marketing Google+ has often been cast aside in brands’ consideration of which network to focus their efforts on. The likes of Facebook and Twitter are deemed more effective and useful in reaching a large, target audience. Many are now beginning to realise however that overlooking Google+ has been a mistake. It’s …

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Greek media groups join Oddslife network

While Greek football fans may have their attention focused on Brazil and the national team’s performance, closer to home three of the country’s biggest media brands have been making plans for the upcoming domestic season. A massive multi-media partnership between satellite TV broadcaster Novasports,gr, radio owner NOVASport-FM 94,6, sports newspaper SportDay and social betting platform provider Oddslife will see sports …

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Paddy Power secures Brazil 2014 highlight tweets with ITV

Irish Sports betting operator Paddy Power will tweet ‘near-live’ World Cup football clips to its 354,000 followers, after securing a deal with UK broadcaster, ITV. The partnership will allow the  bookmaker and TV network to tweet up to 10 match highlights until after the final on July 13th. Twitter Amplify believes highlight reels can kick start conversations and target diverse …

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