Social

Sky Bet bolsters fan engagement by backing Sky Media YouTube shows

Sky Bet is the latest industry incumbent to back fan-focused, social media led content, after confirming that it has become the lead sponsor of ‘The Football Social’ and ‘Football Daily’ YouTube channels. Both YouTube channels are produced by Sky Media and serve as social media ‘companion shows’ supporting wider Sky Sports Premier League content and broadcasts. UK marketing news source The …

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In-play betting study highlights links to negative immersive behaviour

New research released has revealed that people who engage in live betting on sporting events show increased involvement in watching live sport, but also drink more alcohol and show a higher incidence of problem gambling behaviours. The collaborative study between Nottingham Trent and Bilbao University examined the motivations behind the consumption of sport by fans, and how emotional involvement in …

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Sportium revamps YouTube profile for new La Liga Season

Spanish bookmaker Sportium has relaunched its YouTube channel seeking to deliver the best content, discussion and betting viewer engagement for La Liga season 2018/19 and beyond. Sportium, the Ladbrokes and Grupo Cirsa Spanish market joint-venture details that its revamped YouTube channel will support its status as ‘official betting partner’ of La Liga. Spain’s new football season kicked-off this weekend with …

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Tristan McDonald – i-pools: “an innovative, skill-based alternative”

Social pools betting network i-pools recently launched the UK’s first real-money Daily Fantasy Racing games, with the aim of offering punters an alternative to fixed-odds markets and totaliser betting. SBC caught up with i-pools Founder Tristan McDonald to find out more.   SBC: Hi Tristan! Firstly can you begin by introducing the concept of Daily Fantasy Racing pools and what it …

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Three new members announced for Sports Betting Hall of Fame

Nominations have opened for the latest inductees to the Sports Betting Hall of Fame, which recognises those people who have made an outstanding contribution to the industry. In a revamped ceremony, this year’s Hall of Famers will be recognised at a lavish event held at the prestigious National History Museum (Thursday 20 September) during Betting on Sports Week. This year …

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Oddslife signs up betFIRST for ‘BetSurvivor’ World Cup game

Oddslife has teamed up with Belgian operator betFIRST to launch a last man standing social betting game ahead of the FIFA World Cup in Russia. BetSurvivor has been produced by Oddslife, the tech company behind the recently launched SportKenya, to find the sharpest predictor at this summer’s tournament. This new venture will help to establish another network for betFIRST, part …

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Danish new boys My4 seek to bridge betting’s social gap

Copenhagen-based start-up My4 is the latest industry incumbent to tackle betting’s social conundrum, seeking to change the ‘way people think of betting’. Led by former Telenor DK senior strategist Thomas Black, My4 is developing a betting/fantasy sports hybrid app, where users can participate in betting tournaments/challenges against friends, communities, and other players. To date Black and My4’s enterprise team have …

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Betway Group digs deep to provide for worthy cause

The Betway Group has announced that its employees have raised over £70,000 for one of its charity partners, the English Federation of Disability Sport (EFDS). EFDS works to make active lives possible by enabling organisations to support individual disabled people to be active and stay active for life. The national charity looks to a better future where everyone can enjoy …

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No Suits, No Studio…Copa90 to broadcast live football matches

Social media football content creator Copa90, has revealed to UK marketing news source The Drum that it has plans to broadcast live matches through its growing digital network. Part of independent UK media group Bigballs Media, Copa90 operates a number of social media assets dedicated to creating/curating football content for global ‘youth’ audiences. At present, Copa90 social media assets have …

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Scientific Games boosts social portfolio by acquiring ‘Bingo Showdown’ developer Spicerack Media

Updating the market, Nasdaq-listed Scientific Games Corporation (SGC) has moved to bolster its social gaming portfolio by acquiring mobile and social games development studio Spicerack Media (Spicerack). The undisclosed sum acquisition of Spicerack will see SGC acquire all related assets including popular social game title ‘Bingo Showdown’, which will be added to SGC current social casino games portfolio operated by …

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