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The latest Social Gaming news

SBC Digital Summit: Stamping out corruption as lesser leagues take centre stage

Sports betting integrity has become even more prominent as smaller leagues, such as the Belarusian Premier League, receive high scale attention due to the limitation of live-sports.  However, in order to prevent these small scale tournaments from being susceptible to match fixing Andrew Ashenden, Chief Commercial Officer at Stats Perform, has called for every sector in the industry to work …

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Elliott Robinson: Exceeding Expectations in 2019

Wager, the peer-to-peer betting start-up that launched in August, is the latest incumbent attempting to overcome the industry’s ‘social wagering conundrum’. Introduced in conjunction with the kick off of the 2019/20 Premier League season, Wager has since seen some development in its short lifespan including the introduction of a marketing campaign, specialised markets, head-to-head profiles and referral schemes.  With Wager’s …

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Sky Bet bolsters fan engagement by backing Sky Media YouTube shows

Sky Bet is the latest industry incumbent to back fan-focused, social media led content, after confirming that it has become the lead sponsor of ‘The Football Social’ and ‘Football Daily’ YouTube channels. Both YouTube channels are produced by Sky Media and serve as social media ‘companion shows’ supporting wider Sky Sports Premier League content and broadcasts. UK marketing news source The …

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In-play betting study highlights links to negative immersive behaviour

New research released has revealed that people who engage in live betting on sporting events show increased involvement in watching live sport, but also drink more alcohol and show a higher incidence of problem gambling behaviours. The collaborative study between Nottingham Trent and Bilbao University examined the motivations behind the consumption of sport by fans, and how emotional involvement in …

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Sportium revamps YouTube profile for new La Liga Season

Spanish bookmaker Sportium has relaunched its YouTube channel seeking to deliver the best content, discussion and betting viewer engagement for La Liga season 2018/19 and beyond. Sportium, the Ladbrokes and Grupo Cirsa Spanish market joint-venture details that its revamped YouTube channel will support its status as ‘official betting partner’ of La Liga. Spain’s new football season kicked-off this weekend with …

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Tristan McDonald – i-pools: “an innovative, skill-based alternative”

Social pools betting network i-pools recently launched the UK’s first real-money Daily Fantasy Racing games, with the aim of offering punters an alternative to fixed-odds markets and totaliser betting. SBC caught up with i-pools Founder Tristan McDonald to find out more.   SBC: Hi Tristan! Firstly can you begin by introducing the concept of Daily Fantasy Racing pools and what it …

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Three new members announced for Sports Betting Hall of Fame

Nominations have opened for the latest inductees to the Sports Betting Hall of Fame, which recognises those people who have made an outstanding contribution to the industry. In a revamped ceremony, this year’s Hall of Famers will be recognised at a lavish event held at the prestigious National History Museum (Thursday 20 September) during Betting on Sports Week. This year …

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Oddslife signs up betFIRST for ‘BetSurvivor’ World Cup game

Oddslife has teamed up with Belgian operator betFIRST to launch a last man standing social betting game ahead of the FIFA World Cup in Russia. BetSurvivor has been produced by Oddslife, the tech company behind the recently launched SportKenya, to find the sharpest predictor at this summer’s tournament. This new venture will help to establish another network for betFIRST, part …

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Danish new boys My4 seek to bridge betting’s social gap

Copenhagen-based start-up My4 is the latest industry incumbent to tackle betting’s social conundrum, seeking to change the ‘way people think of betting’. Led by former Telenor DK senior strategist Thomas Black, My4 is developing a betting/fantasy sports hybrid app, where users can participate in betting tournaments/challenges against friends, communities, and other players. To date Black and My4’s enterprise team have …

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Betway Group digs deep to provide for worthy cause

The Betway Group has announced that its employees have raised over £70,000 for one of its charity partners, the English Federation of Disability Sport (EFDS). EFDS works to make active lives possible by enabling organisations to support individual disabled people to be active and stay active for life. The national charity looks to a better future where everyone can enjoy …

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