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In the first part of his series on sports betting, Olivier Kaplan narrated the evolution of the product from 1X2 grids to early fixed-odds betting offers. In Part-2 of his analysis, Olivier explains how operators have been able to expand their offerings by putting in place the tools and user experience (UX) that enable players to make full use of …

2023 has been a year of ups and downs for esports and betting. Esports is currently going through a market correction dubbed the ‘esports winter’, regulation has taken several important steps forward in big markets like the US and Brazil, there’s been an expansion of existing esports betting products and the rollout of new and deeper features, particularly microbetting and …

Legal Eye, featuring Gemma Boore and David Whyte Senior Associates for Gambling at Harris Hagan, returns to examine the passage of the White Paper in the nine months since its publication. 2024 sees UK gambling stand at a pivotal juncture, marked by the diverse scrutiny, opinions, and feedback submitted in response to the proposed changes of the White Paper. Boore …

Andrew Rhodes has reiterated that the Gambling Review’s underlying challenge is to find the right balance to govern a commercially evolving UK gambling marketplace and its engagement with the public. The observation led the Chief Executive of the UK Gambling Commission’s (UKGC) address to delegates of the ‘Consumer Protection Zone’ at ICE London 2024. The address began by acknowledging that …

Ahead of ICE London’s opening day, Maarten Haijer, Secretary General of the European Gaming and Betting Association (EGBA), outlines the trade body’s proactive approach to 2024’s regulatory agenda, which will likely be disrupted by general elections across multiple markets. The EGBA remains committed to fostering cooperation among operators and key stakeholders to improve standards and harmonisation practices of dynamic and evolving …

Ulrik Restorp, SVP of Products at Shape Games, took time out with SBCNews ahead of ICE London to share how the company aims to empower its partners through tailored solutions and help them create immersive and tailored experiences for their distinct markets.  ________________ In the dynamic landscape of the igaming industry, Shape Games stands at the forefront, not only as …

In conversation with SBC News, Dan Zelezinski, Chief Commercial Officer, Twenty First Group, builds on an experience of using data and analytics to provide content and advisory services to the gaming and media sectors, to assess how a fresh innovation could solve operator pain points.  For all the money and attention it gets, football remains a sport littered with inefficiencies. …

Amir Mirzaee, Chief Commercial Officer & Managing Director of Bayes Esports, assesses how to heighten the esports experience for all, and just what the company has in store for the future. As esports viewership soars and esports betting expands globally, it opens the door to a vast amount of business opportunities. But, with so many different avenues and potential investments …

Having developed no less than five ‘ground-breaking’ streaming enhancements, IMG ARENA believes it is set to redefine the user experience for bettors and unite fragmented betting journeys to drive added value for sportsbooks… Over the past few years, technological advancements have revolutionised the accessibility and convenience of engaging in sports betting. In particular, the rapid progress in computing power and …

Jordan Levin is confident that the Integration of IMG ARENA under OpenBet will create global gambling’s most sophisticated technology business, delivering end-to-end sports data, technology and content ecosystem for betting operators and rightsholders. Levin told SBCNews following the disclosure by NYSE sports and entertainment firm Endeavor Co that it had taken the decision to merge IMG ARENA’s business with OpenBet. …