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Following the Italian national team’s failure to qualify for a second successive football World Cup, we examine the Italian sports betting market and ask what impact the shock non-participation will have on betting revenues in the country that is famed for its football fanaticism. SBC:The World Cup is the biggest sporting event on the global calendar and a key period …

bet365 has put together a comprehensive customer engagement strategy for the Qatar World Cup, including a free-to-play game with big cash prizes, exclusive video content and a fan survey that found 47.79% of England supporters are confident that Gareth Southgate’s men will bring the trophy home. The F2P Tournament Predictor game, which is powered by Incentive Games, will see the …

The esports space has gone through tremendous changes over the last five years, but what lies ahead in the next five? Ben ‘Noxville’ Steenhuisen (pictured, right), Senior Software Architect at Bayes Esports, looks into his crystal ball and offers his predictions as to what we can expect. Predicting how esports will look in six months is challenging, but looking forward …

Player engagement has long been a focus for betting and gaming companies, but how difficult is it to come up with new and innovative ways to keep players entertained? Josip Vrbić, MD Seven Games, walks us through NSoft’s new Boost gamification tool and the ways this is bringing a unified experience to the company’s entire platform. Through its years of …

The World Cup is one of those incredible sporting events that never fails to unite and capture the attention of fans from across the world. And as bookmakers get ready for nearly four weeks of football action in Qatar, many of them have been intensely focused on channeling that enthusiasm, creating new ways to engage with their players in a creative, …

Armenia has established a reputation as a centre of excellence for product development in the sportsbook and igaming industry, but gambling is just one element of the nation’s increasingly strong technology sector.  The country may not yet enjoy the same kind of global profile as the more established IT powerhouses, but the number of Armenian tech success stories is growing. …

With the rising trend of social betting gaining momentum across the industry in recent years – where did this concept stem from and where is it leading? As operators look to boost player engagement, we spoke to a host of industry experts to analyse how this concept will unfold. SBC: Social features in sports betting and casino have been one …