The growth of esports over the last few years has been somewhat inescapable. The vertical enjoyed a huge rise in popularity throughout the pandemic, and with that showing no sign of slowing down, many betting companies are starting to realise its true potential. Those promising signs were a main focus of conversation for BETER CEO Gal Ehrlich at the recent …
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Nuvei – Esports needs to monetise its audience: does sport hold the key?
The top priority for the esports industry in 2023 will be diversifying its revenue streams to reduce its reliance on sponsorships. Writing for SBC, Warren Tristram, Head of Gaming, Lottery and Esports at Nuvei, asks what role sports betting can play in monetising the esports audience. The esports industry has a problem to solve in the next 12 months. For …
Read More »BetGames & Sportradar: innovation is great, a secure product is even better
Following the announcement that Twain Sport had partnered with Sportradar to integrate its Universal Fraud Detection System (UFDS) into its hybrid sports tournaments, the two discussed the alliance and how it came about. Andreas Koeberl, CEO at BetGames, speaks alongside Andreas Krannich, Managing Director Integrity Services at Sportradar, about how their partnership strengthens Twain Sport’s next generation sports betting vertical. …
Read More »NSoft: Micro sports betting, pre-match in retail and defining liability monitoring
In the second part of a sportsbook deep dive, NSoft Chief Operating Officer Drazan Planinic takes a look at the customisation of a retail pre-match offering and the complexities associated with liability monitoring. Here is the second part of my experiences as the Head of Sportsbook at NSoft. In the first part of the Sportsbook Deep Dive, we discussed the …
Read More »Ed Clark, Soft2Bet: going above and beyond the ‘normal’ sportsbook proposition
Ed Clark was appointed as Soft2Bet’s new Head of Sportsbook last month. In his new role there are three main focus areas: localisation, flexibility and customer behaviour. By zeroing in on these key themes, Soft2Bet says it can create a very “compelling proposition” for its partners. Speaking with SBC News, Clark reflects on his new position and his goals for …
Read More »Marek Suchar, Oddin.gg: realising the full potential of esports
Marek Suchar, Co-Founder and Managing Director for Partnerships at Oddin.gg, speaks with SBC News about the growth of the esports solutions provider in recent months and the potential that the World Cup presents for player acquisition. SBC: Oddin.gg recently announced that it had raised significant investment to fund its growth. What can you tell us about your plans? We continue …
Read More »Abios: How esoccer can help sportsbooks retain customers during the World Cup
We’re a few days into the 2022 World Cup tournament and all eyes are on the action in Qatar. And with four matches per day, you can imagine that there are plenty of games for punters to place a bet on. But what happens when there is a gap in between matches? How can sportsbooks keep those players engaged? Karl …
Read More »Nir Saadon, 10bet: a ‘copy and paste’ approach won’t work in Africa
With “decades of experience” in different international betting markets, 10bet is confident that it can transfer this knowledge to its African operations. But something that will help drive the company’s expansion across the continent is its focus on localisation. Nir Saadon (right), Chief Operating Officer 10bet Africa, spoke to SBC News about the need for gambling operators to offer a …
Read More »Ulrich Harmuth, Sportradar: ahead of schedule in the US and still a ‘rest of world’ force
The most recent Q3 results from Sportradar marked the first time that the company was profitable for the US market since its IPO, an achievement which the sports technology company has taken great pride in. And rightly so. The post-PASPA market has arguably been one of the biggest growth areas for Sportradar in recent years, and hitting profitability nearly two …
Read More »Enteractive: Don’t score an own goal with post-World Cup churn
World Cup-themed betting offers are set to dominate the airwaves in the coming month and Enteractive can help ensure operators get the most out of their marketing and acquisition activity – by keeping the players active well beyond the World Cup Final. Andrew Foster (pictured, right), Chief Business Officer at Enteractive, explains more. Football is the world sport and there …
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