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Gal Ehrlich, BETER: now is the right time to accelerate the growth of our esports product

SBC News Gal Ehrlich, BETER: now is the right time to accelerate the growth of our esports product

The growth of esports over the last few years has been somewhat inescapable. The vertical enjoyed a huge rise in popularity throughout the pandemic, and with that showing no sign of slowing down, many betting companies are starting to realise its true potential.  Those promising signs were a main focus of conversation for BETER CEO Gal Ehrlich at the recent …

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Nuvei – Esports needs to monetise its audience: does sport hold the key?

Nuvei - Esports needs to monetise its audience: does sport hold the key?

The top priority for the esports industry in 2023 will be diversifying its revenue streams to reduce its reliance on sponsorships. Writing for SBC, Warren Tristram, Head of Gaming, Lottery and Esports at Nuvei, asks what role sports betting can play in monetising the esports audience. The esports industry has a problem to solve in the next 12 months. For …

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BetGames & Sportradar: innovation is great, a secure product is even better

SBC News BetGames & Sportradar: innovation is great, a secure product is even better

Following the announcement that Twain Sport had partnered with Sportradar to integrate its Universal Fraud Detection System (UFDS) into its hybrid sports tournaments, the two discussed the alliance and how it came about.  Andreas Koeberl, CEO at BetGames, speaks alongside Andreas Krannich, Managing Director Integrity Services at Sportradar, about how their partnership strengthens Twain Sport’s next generation sports betting vertical. …

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NSoft: Micro sports betting, pre-match in retail and defining liability monitoring

Drazan Planinic, NSoft

In the second part of a sportsbook deep dive, NSoft Chief Operating Officer Drazan Planinic takes a look at the customisation of a retail pre-match offering and the complexities associated with liability monitoring. Here is the second part of my experiences as the Head of Sportsbook at NSoft. In the first part of the Sportsbook Deep Dive, we discussed the …

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Ed Clark, Soft2Bet: going above and beyond the ‘normal’ sportsbook proposition

Ed Clark, Soft2Bet

Ed Clark was appointed as Soft2Bet’s new Head of Sportsbook last month. In his new role there are three main focus areas: localisation, flexibility and customer behaviour. By zeroing in on these key themes, Soft2Bet says it can create a very “compelling proposition” for its partners. Speaking with SBC News, Clark reflects on his new position and his goals for …

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Marek Suchar, Oddin.gg: realising the full potential of esports

SBC News Marek Suchar, Oddin.gg: realising the full potential of esports

Marek Suchar, Co-Founder and Managing Director for Partnerships at Oddin.gg, speaks with SBC News about the growth of the esports solutions provider in recent months and the potential that the World Cup presents for player acquisition. SBC: Oddin.gg recently announced that it had raised significant investment to fund its growth. What can you tell us about your plans? We continue …

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Nir Saadon, 10bet: a ‘copy and paste’ approach won’t work in Africa

SBC News Nir Saadon, 10bet: a ‘copy and paste’ approach won’t work in Africa

With “decades of experience” in different international betting markets, 10bet is confident that it can transfer this knowledge to its African operations. But something that will help drive the company’s expansion across the continent is its focus on localisation.  Nir Saadon (right), Chief Operating Officer 10bet Africa, spoke to SBC News about the need for gambling operators to offer a …

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Ulrich Harmuth, Sportradar: ahead of schedule in the US and still a ‘rest of world’ force

Ulrich Harmuth, Sportradar: ahead of schedule in the US and still a ‘rest of world’ force

The most recent Q3 results from Sportradar marked the first time that the company was profitable for the US market since its IPO, an achievement which the sports technology company has taken great pride in. And rightly so.   The post-PASPA market has arguably been one of the biggest growth areas for Sportradar in recent years, and hitting profitability nearly two …

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Enteractive: Don’t score an own goal with post-World Cup churn

SBC News Enteractive: Don’t score an own goal with post-World Cup churn

World Cup-themed betting offers are set to dominate the airwaves in the coming month and Enteractive can help ensure operators get the most out of their marketing and acquisition activity – by keeping the players active well beyond the World Cup Final. Andrew Foster (pictured, right), Chief Business Officer at Enteractive, explains more. Football is the world sport and there …

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