Cheltenham Festival is arguably one of the biggest events in the betting calendar. With 200,000+ bettors descending on the racecourse over a five day period, and even more watching the racing unfold on TV, is it an attractive proposition for sports betting companies? Conleth Byrne, Product Director at SIS, and Alex Beecham, Managing Director of Checkd Media, gave SBC News …
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LSports: driving player prop betting to new heights in the US market
Player prop markets have become a go-to for many bettors in Europe. And as more states in the US begin to open the doors to legalized sports betting, we’re seeing the growing popularity of player prop markets become much more evident in North America. Data has suggested that the vast majority of bets placed in the US relate to outright …
Read More »SBC Leaders Magazine: leading the US on the ‘path to profitability’
It’s been almost five years since the US gambling industry opened up for business, and since May 2018, we have seen tremendous growth across the market with some big players taking the lead in asserting market dominance. One such player has been FanDuel, which recently emerged as the first US gambling company to reach profitability – considerably earlier than expected …
Read More »Sporting Solutions: Utilising outsourced services to create a true localised offering
Outsourced pricing and risk management services have delivered multiple positives for sports betting operators, but they have also created an environment in which many struggle to differentiate themselves from the competition. However, that is beginning to change and there are now ways that sportsbooks can utilise the latest iterations of outsourced services to develop strong local market offerings that really …
Read More »One year on: what can the igaming industry do to support Ukraine?
It’s been over 12 months since the war in Ukraine broke out, and now is a more important time than ever to support those still based in the country. In the final piece of a five-piece roundtable series, organised in collaboration with Bet on Good Foundation, we spoke with leading industry figures about the ways the wider igaming industry can …
Read More »Jeevan Jeyaratnam: Could friction on affordability checks be reduced by Berners-Lee ‘Solid vision’
The recent furore over the spate of affordability checks, their intrusive nature, and quite often the delay in approving withdrawals have created friction points between operators and their customers. As such, punters are reporting AML often only occurs following a win and attempted withdrawal, leading to unacceptable delays in processing. Others claim operators are requesting more documents than a mortgage …
Read More »Sergei Efimenko, Atlas: carrying the load across emerging markets
Africa and South America are two regions that have been high on the agenda for many betting and gaming companies as of late. But each market within these two continents requires a bespoke, localised approach. This is something that Sergei Efimenko, CEO of Atlas-IAC, believes his company has achieved. Speaking with SBC News, Efimenko discusses all things global expansion as …
Read More »Gambling Integrity: The harm in chasing Markers of Harm…
In a new feature series for SBC, the compliance experts of Gambling Integrity dissect the sector’s regulatory and governance challenges. As regulators demand that operators implement Markers of Harm, Gambling Integrity founder Malcolm Bruce questions whether anyone can find a solution to undefined discipline… If you’re an online gambling company under the critical eye of a conscientious regulator, then you …
Read More »BtoBet: the World Cup’s popularity shows football is still king in Colombia
The World Cup is always one of the most popular events in the sporting calendar – and in some countries this popularity is particularly evident in the number of bets placed throughout the tournament. But does this popularity translate into betting volume, when the country in question doesn’t qualify? In Colombia, the answer is a firm yes. Last year’s World …
Read More »Sportradar: our collaboration with Snapchat is accelerating the shift in the digital advertising ecosystem
Social media is fast becoming the vertical of choice for sports teams and betting operators as they seek to find a faster route to engage with new audiences. With most social media platforms accessible via a mobile device, delivering a new betting experience can be done at the touch of a button. So it should come as little surprise that …
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