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Betting on Sports Webinar series hosts AllSported – Racing Developing 20/20 Vision

SBC’s Betting on Sports webinar series continues on Wednesday 4 September 2019 with AllSported – Racing Developing 20/20 Vision, an in-depth look at the new trading solution launched by Racing Post, TXODDS and Banach Technologies. The three-way venture has developed a ‘made-to-measure’ trading solution powered by TXODDS data feeds, servicing Banach’s sophisticated trading algorithms, with Racing Post delivering content-led engagements. …

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Jo Dennis: Random Colour Animal – Industry requires a big & brave brand rethink

Following years of executing uniformed marketing strategies, can industry incumbents develop meaningful brand propositions, engaging customers, whilst tackling betting’s wider responsibility agenda? Jo Dennis is the Managing Director of Random Colour Animal (RCA), a ‘brand-first’ industry marketing agency. She tells SBC audiences that in 2019 and beyond, the sector’s winners will be those that treat brand development as the lead …

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On-course bookmakers ‘concerned’ about age-verification failures

Following the announcement that seven UK on-course bookmakers would be having their licences reviewed by the UK Gambling Commission (UKGC), representatives from the racing sector have called for further information on age verification measures to address under-age gambling.  The seven bookmakers had reportedly allowed a 16-year old to place a bet at this year’s Royal Ascot, which took place in …

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B2B and SNAITECH growth gives Playtech confidence in future prospects

Publishing its 2019 interim results (period ending 30 June), Playtech Plc has underlined its confidence in delivering on full-year expectations and strategic targets. Recording a 68% increase in group revenues to €736 million (H12018: €436m), Playtech highlighted growth across its ‘Core B2B Gambling’ division and the integration of SNAITECH Italia assets as key performance drivers. The FTSE250 technology group detailed that …

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Iryna Kurochkina: Digital Choo – Unconventional wisdom is needed to clear industry media hurdles

Leading fast-growth marketing agency Digital Choo, Founder and CEO Iryna Kurochkina details to SBC audiences that industry incumbents have to move beyond ‘rational approaches’ governing their media strategies in order to extract long-term ROI.  Fresh from winning the ‘Marketing Services Provider’ at the 2019 Betting Awards, Digital Choo and Kurochkina credit their winning formula to bridging creative competencies with optimised …

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AgiproNews Italian View: Salvini betrayal serves up another guessing game

Another year, another Italian political crisis, as Matteo ‘il Capitano’ Salvini (Deputy PM) chooses to abandon the Lega-5Star coalition ship, leaving Italy on course to an unknown destination. At the time of writing, Italian Prime Minister Giuseppe Conte has declared his resignation, choosing to avoid a certain vote of no confidence served by Salvini and the far-right populist Lega party. …

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888 Holdings’ Guy Cohen on purchases, PASPA and poker

888

Guy Cohen, SVP, Head of B2C at 888 Holdings, discuss his company’s BetBright deal, operating in the newly regulated US sports betting market, and making plans to restore poker to its former glory. SBC: You have been on an acquisition spree lately. Can you explain the philosophy behind this, particularly regarding your BetBright purchase? GC: Sport was the missing link …

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Industry urged to rethink esports advertising practices

UK bookmakers have been urged to rethink their advertising strategy with regards to displaying marketing inventory targeting esports events. A report commissioned by cross-party think-tank Demos and the Department of Management at the University of Bristol called for greater use of age verification tools to stop child audiences from engaging with betting-related content. Authors of ‘Biddable Youth’ detail that under-16 …

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Better Collective Spotlight: ‘Lead generation’ white label gamification on Betarades

Betarades

For this month’s Better Collective Spotlight, we returned to Betarades – a provider of sports insights and free betting tips in Greece – to look at its Tipster League product launched in February. Edward Fowler, Marketing Automation Specialist at Better Collective, shares his insights on the product which lets users guess the outcome of events and compete for attractive monthly …

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InsiderSport: On The Ball – Sterling, MLS and UEFA

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at MLS expansions and the latest in La Liga broadcasting. ITV continues successful La Liga partnership A last minute deal struck between ITV and La Liga will see the British broadcaster televise the opening game …

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