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A Look Ahead: SBC’s Julian Pitts Reveals Exciting Plans for Affiliate Leaders

A Look Ahead: SBC’s Julian Pitts Reveals Exciting Plans for Affiliate Leaders

Affiliates play a core role in interconnecting the global betting and gaming sector, the importance of which will be on full display at the SBC Summit Barcelona in September this year. Sharing his own experience of the gaming affiliate space and how it can navigate the challenges ahead, SBC’s Senior Affiliate Relationship Manager Julian Pitts broke down what he believes …

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Betsson CEO says Netherlands return still a possibility

Betsson AB CEO Pontus Lindwall

Betsson AB CEO Pontus Lindwall insists that the global gaming group has ‘not shut the door’ on the Netherlands despite withdrawing its licence application there. The CEO addressed investors in a conference call this morning, alongside Chief Financial Officer, Martin Öhman, providing updates on cross-market developments and investments following the announcement of ‘all-time high’ revenues in H1 2023. Mapping Europe …

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Tally: Data clean rooms can help sportsbooks get ahead of the game

SBC News Tally: Data clean rooms can help sportsbooks get ahead of the game

Rupert Huelsey, Co-Founder, Chief Technology Officer and Chief Operating Officer at Tally, looks at how adopting a smarter approach to marketing could pay dividends as sportsbooks cut back on lavish acquisition campaigns. Until recently, money was no object for the biggest sportsbook operators in the US sports betting space. Acquisition of bettors was the number one concern and the huge …

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Bookies Corner: Lionesses vs Team USA the blockbuster final for World Cup 2023

SBC News Bookies Corner: Lionesses vs Team USA the blockbuster final for World Cup 2023

No lazy summer for bookmakers, as once again they are tasked with pricing a FIFA World Cup tournament. England travel to Australia and New Zealand as the tournament’s joint-favourites alongside Team USA. Can the Lionesses deliver World Cup glory in what is guaranteed to be the biggest-ever sporting event for women’s sport… __________________ SBC: Following the success of last year’s …

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Brigid Simmonds (OBE): White Paper provides a shared experience of gambling’s conflict & resolution

SBC News Brigid Simmonds (OBE): White Paper provides a shared experience of gambling’s conflict & resolution

Brigid Simmonds, Chair of the Betting & Gaming Council (BGC) reflects on the trade body’s development since its inception in 2019, navigating the crossfire of UK Gambling’s journey towards its regulatory resolution in 2023.  A headline speaker of the SBC Summit Barcelona (19-21 September), Simmonds cites that UK Gambling shares a ‘common experience’ with other European markets awaiting regulatory settlement. …

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WeAreGame: Delivering a full spectrum of sportsbook and igaming solutions

SBC News WeAreGame: Delivering a full spectrum of sportsbook and igaming solutions

Tim Scoffham, CEO of the newly-launched WeAreGame brand, offers some insight into the creation of the company, its core values and expectations for emerging markets such as Brazil. SBC: You recently announced the formation of the WeAreGame brand. Can you tell us more about the two organisations behind the launch, WeAreTechnology Group and BelloaTechnologies? Tim Scoffham: WeAreTechnology Group provides premium …

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Italy to begin generational overhaul of gambling laws  

SBC News Italy to begin generational overhaul of gambling laws  

Italy’s Chamber of Deputies has approved the ‘Tax Delegation Law’, a decree that paves the way for  ‘industry reorganisation’ of the Italian gambling sector. The bill has been forwarded to the Senate for its secondary approval where it is expected to face no challenges in its passage into law.  Backing the mandate, Deputy Minister for the Economy Maurizio Leo expressed …

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John Harlow, Stats Perform: why the Women’s World Cup will be unexpectedly different

SBC News John Harlow, Stats Perform: why the Women's World Cup will be unexpectedly different

The FIFA Women’s World Cup is a week away and the quality of on-field action and volume of media coverage is expected to drive an explosion in global interest in the women’s game, teams, and players. SBC News spoke with John Harlow, SVP of Betting at Stats Perform, about why this World Cup will present some different opportunities for sportsbooks, …

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EGBA: European Gambling has responded to demands on safety & sustainability

SBC News EGBA: European Gambling has responded to demands on safety & sustainability

The European Gaming and Betting Association (EGBA) has stated that 2022-to-2023  activities have underlined European gambling incumbents heightened commitment to responsible gaming and increased customer engagement.  The observation forms part of the trade body’s “Annual Sustainability Report for 2023” – which provides an overview of industry initiatives promoting safer gambling and data regarding the association’s environmental footprint and further social …

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Better Collective’s Sarah McChesney-Gordon: driving revenue opportunities beyond affiliation

Better Collective

Better Collective has hired Sarah McChesney-Gordon as Head of Commercial Projects to focus on developing and commercialising its new flagship data and odds-powered proprietary creative and adtech suite, BetSense. McChesney-Gordon shares with SBC, how her wealth of experience will also play a crucial role in key commercial projects across the wider business ecosystem. ____________ SBC: Congratulations on your new role …

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