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Changes in consumer demand for betting innovations are driven by the operators themselves, Sam Sadi laid out to SBC. The key step now is how the industry responds to the demand it itself has created. Recent years have seen a range of new betting products hit the markets, such as cashouts, in-play wagering and request a bet/bet builder offerings, LiveScore …

“Ontario is great,” William Woodhams, Fitzdares CEO summarised as he reflected on the UK bookmaker’s experience of Canada’s only regulated province for betting, one year on from regulation in April 2022. Woodhams was joined on a panel examining Ontario market developments by a fellow Englishman, Leon Thomas, Managing Director (Canada) at Entain, and two Canadian business figures – Jared Beber, …

Market diversification was the key talking point for a diverse group of betting CEOs at the SBC Summit Barcelona this year, with the assembled industry leaders also noting the ever-present challenges of regulation. Regulated markets have become the main focus for the industry, the CEOs observed, and this is only going to increase. In the words of Jesper Svensson of …

Dan Totman, Director of Client Growth at Genius Sports, outlines how combining traditional top-of-the-funnel marketing, such as TV advertising with an always-on digital presence can amplify brand recognition and drive ROI in the gaming industry. ______________ When entering a new territory or striving to build brand recognition in an existing market, CMOs and senior leadership at sportsbook and casinos ordinarily …

Sportingtech is returning to SBC Summit Barcelona for 2023, where its growing team will continue to showcase an impressive rebrand, along with its cutting-edge updates to the platform’s Share-a-Bet feature.  Ahead of this week’s event, we caught up with Laura Main, Events Manager at Sportingtech, to talk about the planning that goes into the sportsbook provider’s exhibition presence and what …

The shift from chemical engineering to gambling isn’t a career change that you hear about every day. But for John Gordon, this marked the beginning of Incentive Games’ story. Now, Incentive Games is operational in more than 125 countries and looking to expand even further.  With grand plans for world domination, Gordon takes us back to the inception of Incentive …

Sports betting operators are constantly looking to add thrilling live content to their offerings, and BETER, the industry-leading provider of next-gen content and data, has emerged as a must-have supplier in this regard. BETER Sports has a majority of fast-paced disciplines in its portfolio, including Setka Cup table tennis tournaments, BSKT CUP basketball league alongside “Ping Pong Point” tournaments. Recently …

With global betting and gaming markets becoming increasingly competitive, igaming operators are finding that they have to go above and beyond the traditional advertising strategies in the hope of attracting bettors to their website.   With the competition hotting up, we’ve seen more creative player engagement campaigns emerge, but alongside that, there has been an exponential rise in the costs of …