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Amidst a plethora of exciting and engaging football storylines, the FIFA World Cup in Russia is ready to provide an unrivalled opportunity for global betting operators. Claus Rasmussen, CEO for leading platform provider SB Betting Software, explained his company’s focus on developing a robust bonus and loyalty system, and why allowing clients such as Europebet and forBET to combine multiple …

With the use of video assistant referees (VAR) already having a huge impact on European football this season, the game is now braced for the further integration of VAR at this summer’s Russian World Cup. Not only will VAR be utilised in each matchday, but it will also be used to give retrospective red cards for off the ball incidents, …

10Bet’s Create Your Bet and Pulse Bet features are creating greater synergy between pre-event and in-play betting, explains Oshri Kostiner, chief marketing officer at the fast-growing UK and international operator. With 64 games in just 31 days, up to four matches a day and unrivalled media focus, the World Cup is unequivocally the biggest betting event on the planet, and …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. UK: football broadcast rights – a river runs through it… The long-predicted – but apparently difficult to nail – entry of Amazon into the market for Premier League live broadcast rights finally …

Whilst the footballing world is heavily focused on Russia 2018, in less than one week FIFA will congregate on Moscow to announce the destination of the 2026 World Cup. Football’s governing body will decide whether the joint bid by the USA, Mexico and Canada is successful or whether the tournament is heading to the North African region of Morocco for …

Oddslife has teamed up with Belgian operator betFIRST to launch a last man standing social betting game ahead of the FIFA World Cup in Russia. BetSurvivor has been produced by Oddslife, the tech company behind the recently launched SportKenya, to find the sharpest predictor at this summer’s tournament. This new venture will help to establish another network for betFIRST, part …

Ian Sims, founder of affiliate landing page tracker, Rightlander, discusses how operators and affiliates can ensure compliance during the World Cup The World Cup is set to be the betting event of the year. Operators will be keen to leverage the opportunity to increase new player sign-ups, boost wagers and, ultimately, drive a significant uptick in bottom line. Affiliates will …

Mr Green CEO Jesper Kärrbrink has predicted a “year of redemption” for English football, but expects Germany and a Kylian Mbappé inspired France to contest the World Cup final. Kärrbrink, who will play a starring role during Betting on Sports Week (18-21 September), has made a series of predictions for this summer’s tournament in Russia, which concludes in Moscow on …

Suren Khachatryan, Chief Executive of multi-channel sports betting systems supplier Digitain, is both excited and cautious about World Cup Russia 2018. Speaking ahead of the start of ‘Russian Gaming Week’ (7-8 June), Khachatryan said that Russia 2018 will be a landmark event for the Armenia-based technology firm, its stakeholders and client base. As a betting systems supplier, Digitain has no doubt that …

The opening of the US sports betting market is dominating the industry’s current context and agenda. However, all betting stakeholders should keep a close eye on Colombia’s liberalised and revamped betting marketplace.  Gaining an insiders take, SBC speaks to Luiz Gustavo Zonca, Managing Director of LATAM Sportradar AG on Colombia’s initial progress, and how its agenda could impact and influence …