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Four months following the repeal of PASPA, intriguing partnerships have flourished as US and European gambling enterprises form strategic alliances seeking to crack world sports’ biggest market.  Chris Murphy Editor of SBC Americas details US betting’s early movers, and why they will likely collide against old influencers… ________________ Last time we reviewed the newly regulated American sports betting market I described …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. This week, the GB Gambling Commission and the Competition and Markets Authority (CMA) grasped the thorny issue of account withdrawals, following an investigation into online bingo and casino providers, Jumpman Gaming and …

Last July, William Hill governance launched its ‘Nobody Harmed by Gambling’ corporate initiative, outlining the industry’s biggest individual commitment to minimising gambling-related harms. Spearheading the FTSE betting group’s new social responsibility initiatives, Lyndsay Wright, Director of Strategy, Brand & IR details to SBC the significant operating and structural changes William Hill will undertake to fight problem-gambling on the front foot… …

Having recently signed a landmark partnership with Manchester United, MoPlay is looking to standout in the UK betting market, placing a key emphasis on mobile betting and reaching out to a new demographic. SBC spoke to MoPlay’s CEO, Juergen Reutter about how the firm is looking to maximise key sponsorship deals to become a household name amongst UK brands. SBC: …

Betting on Sports America has signed up one of the US industry’s leading events experts to help shape the conference and agenda. Gambling industry veteran Sue Schneider has agreed to head up the Advisory Board for SBC’s new Betting on Sports America conference, which is being held 23-25 April 2019 in New York. SBC Events already organises sports betting industry …

In the second of an exclusive three-part series for SBC News, Royal Panda CMO Melvin Ritsema discusses his company’s takeover by LeoVegas, staying true to its own sportsbook roots despite the acquisition, why the UK market remains the principal target, and how pricing ploys around the World Cup will be taken forward into future high-profile tournaments. SBC: Was the Royal …

As the popularity of virtual betting continues to grow in the UK market, Reality Races is aiming to utilise 3D simulations of real time horse races, to elevate its customer engagement to the next level. We spoke to Ofir Penso the Chief Marketing Officer at Reality Races, who detailed how the brand aims to standout in a tough market, as …

The European Lotteries Association will host a meeting for members of its Sport Working Group at next month’s Betting on Sports Week in London (18-21 September), while several of its headline members have been lined up to speak at the event. European Lotteries is the umbrella organisation of national lotteries operating games of chance for the public benefit, which brings …

Daniel Corcos, Marketing Director at 10Bet, explains how putting the company’s revamped app at the heart of its acquisition, retention and cross-sell efforts has been a major factor in the bookmaker’s outstanding mobile success. Over the past twelve months, 10Bet has witnessed an unprecedented surge in mobile betting, as the momentum we’ve picked up in recent years has gone exponential. …