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Winning Post – Are gambling operations taking the Michael?

SBC News Winning Post - Are gambling operations taking the Michael?

An unusually quiet news week for the betting sector has allowed strategic consultancy  Regulus Partners to reach for its history books, detailing that under-siege incumbents can gain applicable learnings helping their operations overcome present regulatory complexities. _______________ General Ludendorff was one of the greatest practitioners of the operational art of war in modern times. He also did more than anyone else …

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WATCH: SG Digital – The sports betting experience of the future

SG Digital future

Keith O’Loughlin, SVP of Sportsbook at SG Digital, has predicted a future for sports betting where a majority of bets placed will be created uniquely. In an interview completed at the ICE exhibition, O’Loughlin tracked the evolution of sports betting, specifically in terms of events, markets and prices provided to the end customer. He said this journey, which started with …

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Better Collective Spotlight – BonusCodeBets – Using John Barnes to create brand trust

Barnes

A week on from the annual affiliate-induced madness at LAC, an event typically awash with sports stars past and present donning the colours of companies in attendance at the ExCeL, SBC News took a closer look at the use of brand ambassadors. For the next edition in our Better Collective Spotlight series, we turned our attention to BonusCodeBets, and specifically …

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Optimove: Targeting the doubters, believers & difference makers

SBC News Optimove: Targeting the doubters, believers & difference makers

Omer Liss is the Research Lab Team Leader at Optimove, a customer retention specialist which empowers those active in the gaming industry to exhibit ‘emotional intelligence’ when communicating with their customers. Having worked with Optimove clients for several years, Liss has concluded that marketing managers who work for multi-product brands can be divided into three personas. Here, he discusses these …

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David Clifton – Licensing expert: Could affordability checks follow age & identity verification changes?

SBC News David Clifton – Licensing expert: Could affordability checks follow age & identity verification changes?

SBC News has already reported on last week’s Gambling Commission “consultation response” confirming the forthcoming LCCP changes on age and identity verification for remote gambling. In adding my own take on those changes, I also include a comment below on another highly relevant matter flowing from this latest emanation from the UK’s gambling regulator, namely its encouragement to remote gambling …

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Kindred maintains growth confidence after navigating new landscape complexities

kindred

Publishing its unaudited full-year 2018 results, Stockholm-listed online gambling firm Kindred Group Plc said it has increased confidence in its future prospects after overcoming new industry challenges and increased regulatory demands. Updating the market, Kindred closes 2018 trading reporting record levels of customer activity across its verticals, as Q4 2018 group revenues hit a further ‘all-time high’ of £250 million …

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Winning Post – Industry faces compliance demands on all fronts

SBC News Winning Post - Industry faces compliance demands on all fronts

Strategic consultancy, Regulus Partners, focused on international gambling and related industries, taking a look at some of the key challenges the gambling industry faces in its ‘Winning Post’ Column. UK: gambling regulation – nothing minor about age verification changes The GB Gambling Commission has confirmed a tightening of age verification rules for licensees to protect minors. From 7 May (three …

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Bookmakers continue to take the hit after equine influenza outbreak

SBC News Bookmakers continue to take the hit after equine influenza outbreak

Bookmakers have reported that revenues have taken a hit following the news that new cases of the Equine Influenza virus have been identified, resulting in an industry-wide halt on the sport. The horseracing industry is currently facing its largest health and financial challenge since the the 2001 outbreak, with Ladbrokes-Coral owner GVC reported to be down 1.45 per cent, while …

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