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4 September for Monsoon Meetup in Manila

The Sports Betting Community/Asia Gambling Brief social networking evening will now be held on Thursday 4 September in Manila. The Monsoon Meetup will once again be held in Makati’s exclusive 71 Gramercy after a hugely successful night at the same venue in February. The event is sponsored by First Cagayan, DFNN, Betcoin Tech, Neustar and EveryMatrix, with CalvinAyre.com the event’s …

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Mkodo’s Mark Gibson on joined-up messaging

Mark Gibson, mkodo Business Development Director and Chair of the AIME Mobile Betting Gaming Forum, believes that the different mobile marketing channels need not be viewed separately. Developing an excellent, market-leading, mobile proposition for your customers to enjoy is one thing but you’re only taking advantage of half the opportunity if you don’t address acquisition and engagement strategies. Within mobile, …

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Rory Anderson: 12Bet happy to be in Hull

12Bet will be back on a Premier League team shirt this season after the Asian-facing bookmaker signed a deal to become Hull City’s new main sponsor. 12Bet CEO Rory Anderson explains how the deal came about and what value it gives to the firm in terms of international exposure.   SBC: First up – Why Hull City? Anderson: There were …

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Chris North GamCrowd – EIG Berlin Interview – Creating a Funding Full Cycle

The upcoming EIG Berlin Expo (21-23 October) will study present and future impacts on the gambling/igaming value chain. Team SBC and EIG caught up with GamCrowd CEO & Founder – Chris North, to discuss new venture financing in the gaming sector. Chris North details how knowledge driven crowd funding, can better help gaming ventures and new ideas come to fruition. …

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MECN Report – only 30% of mobile gaming revenues appear to be new player revenues

According to an industry survey, only 30% of mobile gambling revenue is new/additional revenue for operators For several years now the online gambling industry has declared the mobile channel its key growth driver. But the industry lacks more in-depth information regarding the mobile success story. Especially when it comes to the question of whether mobile revenues are new/additional revenue or …

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Ory Weihs XLMedia – SIGMA Interview – Public Gains

Ahead of the Summit of iGaming Malta (31 Oct – 1 Nov), Team SBC talks to XLMedia Founder and CEO Ory Weihs, to get the lowdown on XL Media’s successful IPO launch. Having founded XLMedia in 2008, Ory Weihs successfully negotiated an initial public on the London AIM in March 2014, making XLMedia the first specialist igaming marketing company to …

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Sam Cooke – Twitter World Cup – Capturing The Moment

Big moments are big opportunities… Senior Vice President at Nielsen, Sean Casey, said “sports events account for 2-to-3 percent of television programming every month. Yet that small amount produces roughly 50 percent of Twitter’s overall activity around TV.” The World Cup is the sporting event, and so the second screen, and Twitter, enjoyed even more attention over the course of …

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32Red’s Ed Ware: making betting more interesting

On the back of 32Red‘s impressive six month results, announced earlier this week, SBC caight up with CEO Ed Ware to ask a few more questions about performance. Can you provide any colour on the performance of 32RedSport? What are your ambitions for this channel? It is very early days with the performance of 32Red Sport and I wouldn’t want …

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Marc Pedersen – iGaming Super Show – New faces, but not many new ideas!

With the iGaming Super Show revealing today that it has grown the B2B side of the event, SBC’s affiliate correspondent Marc Pedersen recounts his experience from an affiliate and media partner perspective. One of the interesting developments from the Igaming Super Show in Amsterdam last month was the emergence of lots of new brands showing off their services at the …

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SBC Report – Sam Cooke – World Cup 2014 – Twitter’s Leading Role

Both the importance, and the potential, of a brand harnessing an effective social media campaign on Twitter at the World Cup just gone by was crystal clear long before it began. The previous competition, that of South Africa in 2010 was, stated Tom Wiltshire, head of the site’s World Cup campaign, the “largest period of sustained activity for any event …

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