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Betsson AB has demonstrated great strength in its recent marketing strategies, utilising geo-targeting, age-gating technology, and more – resulting in the firm taking home the Marketing Campaign of the Year Award at SBC Summit Barcelona 2023. The group’s ‘Engaging Fans Beyond the Final Whistle’ recognised the unique scheduling of the 2022 Qatar World Cup, whilst leveraging its partnership with the …

Brazil is taking a significant step forward in launching its federal online gambling marketplace. This afternoon, the Ministry of Finance published Ordinance No. 1330, which provides comprehensive requirements for businesses operating within the market. As announced in the Ministry’s official gazette, all operators interested in entering the market are required to declare their intentions within 30 days—a measure aimed at …

Latin America has a deep rooted video gaming culture, Paris Smith explains, with a high density of young people also increasing the demand of the online industry. As the igaming industry Advisor and former Pinnacle CEO prepares for her appearance at SBC Summit Latinoamérica next week, Smith explains the importance of localisation in the continent, and how Brazil poses the greatest …

Content, content, content – it’s one of the big buzzwords in the betting space right now as a tool for marketing, customer acquisition and retention, and general engagement, but how can it effectively be used? Breaking down this topic was the task of SBC’s latest webinar, former Racing Post Editor, Bruce Millington, hosted delegates from two operators as well as …

Betsson AB experienced a broadly successful third quarter of the year, with revenue growth throughout most geographic segments across both betting and casino verticals, albeit with the exception of the Nordics. Group-wide revenue rose 19% to €238m (Q3 2022: €200m) and EBITDA by 42% to €69m (€49m) with an accompanying margin of 29% (24%). This performance drove gross profit of …

Latin America has become an increasingly popular region for many operators and suppliers alike. And with more markets such as Brazil opening up, we’re only going to see more companies look to enter the region in the near future. TVBET is one such example. Having already established a footprint in the region, TVBET is looking to expand its presence across …

In the last few years, we have seen many gambling companies expand their international footprint. And there are many reasons for this.  Entering new markets can be a way of tapping into unexplored revenue streams, providing operators access to a player base that might not have been familiar with your offering.  GG.BET recently announced that it would be expanding its …

Roger Redfearn-Tyrzyk, VP Global Gaming at IDnow provides a perspective on consumer changes and likely adjustments once the UKGC finalises its consultations on compliance and standards governing UK gambling.  Almost half (44 per cent) of UK adults have gambled at least once in 2023, with around 14 million active online gamblers in the country. The number of UK adults who …