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Turning behaviour into revenue: Xtremepush bangs the drum for smarter player engagement

Operators could – and should – be putting their customer data to more effective use, believes Victor Sevciuc, Head of Sales for Sports Betting and Gaming at Xtremepush.   He was speaking to us ahead of an upcoming Xtremepush webinar which will be hosted by SBC on Thursday 29 October, entitled ‘Turning player behaviour into revenue: Building an omnichannel approach to …

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Winning Post: Germany 2021… the enemy of a good plan

Observing German regulatory developments ahead of 2021, Regulus Partners states that in seeking to have a rule for everything, the onrushing Interstate licensing regime is likely to be immensely destructive on many levels… Perhaps attempting to prove that there is such a thing as a national character, German licensing authorities are now applying considered and potentially highly effective operational engineering …

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Acroud: The sports betting comeback and focusing on fast-growing markets

Acroud

Robert Andersson (pictured) is the CEO for Acroud, a leading company for iGaming lead generation. He spoke to SBC about how its poker heritage sets it apart from other affiliates, as well as putting more focus on sports betting, opportunities afoot in the US and how operators must move away from the ‘easy’ bonus led approach. SBC: Can you just …

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Inside Edge: The case for the defence in the Premier League

defenders - Aston Villa's Tyrone Mings (right) celebrates scoring his side's third goal of the game during the Premier League match at Craven Cottage, London.

There’s been little reaction from sportsbooks to a near 50% rise in goals by defenders in the Premier League, notes Nick Haynes from Form Labs – a division of Bettorlogic – in his Friday round-up of the weekend’s sporting activity. We’re already into the fifth week of the season and so much has happened already. Shock results by big scorelines …

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Blueclaw: Enhancing SEO and PPC Performance

Blueclaw at Betting on Sports Europe - Digital

As competition for players continues to grow, developing effective SEO and PPC strategies is becoming ever more important for sportsbooks and affiliates.  Marketing agency Blueclaw, which counts tier one operators and leading affiliates among its client base, will shed some light on how to approach the challenge of improving online visibility and player acquisition at next week’s Betting on Sports …

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GamCare addresses barriers to treatment for female gamblers

The perceived stigma that problem gambling is a ‘male issue’ has been considered a key factor in the reluctance to access support services for female gamblers, a GamCare report has found. The report, produced by GamCare’s Women’s Programme, aims to deliver outreach, education and awareness on the subject. The Women’s Programme, according to the support and treatment provider, aims to …

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Gordon Moody Association: Seeking a positive response to gambling harm

In part two of a series on gambling harm, Paul Dent (pictured) – Gambling Therapy Manager at Gordon Moody Association (GMA) – takes a look at why certain groups within society may be more reluctant to reach out for help in tackling their problem gambling habits and how GMA will be supporting women, LGBT and the BAME communities. There is …

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SBC Awards 2020 shortlists highlight major industry accomplishments

SBC Awards 2020 Shortlists Announcement

International operators like Betsson Group, LeoVegas and Kaizen Gaming lead the way in the race for the SBC Awards 2020, with multiple nominations on the shortlists unveiled today.  Also in the running for picking up an iconic SBC Awards trophy are key suppliers and affiliates such as Sportradar, SG Digital, Oddschecker, Golden Race, Catena Media, BetConstruct, and Gambling.com Group. With …

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David Clifton, Licensing Expert: Tight deadline to comply with new High Value Customer requirements

Let’s start with some context… It is more than six years now since the Gambling Commission flagged up concerns about the insulation of high-value “VIP customers” from the social responsibility obligations and practices applying elsewhere in gambling operators’ businesses. This was accompanied by a series of regulatory failings where operators had appeared reluctant to interact with commercially valuable customers on …

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Neil McArthur: Finance industry has a key role to play in player protection

Neil McArthur, the chief executive of the UK Gambling Commission (UKGC), has urged the UK finance industry to join a ‘multi-sector collaborative approach’ to tackle gambling-related harms, stating that ‘there is always more that can be done’ to protect vulnerable customers. Building on the previous efforts to ban gambling with credit cards, the UKGC CEO addressed the ‘important role’ that …

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