When COVID-19 decimated the sports calendar back in March, the knee-jerk reaction was that sports betting would never be the same. Alternative content, headlined by esports and virtual betting markets, would quickly emerge as a genuine rival to traditional sports betting. Yet, while the associated quarantine period has certainly accelerated the need for a more diversified content set, both short …
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A Lords report into gambling regulation has called for ‘urgent action’ to address harms caused by gambling. House of Lords Gambling Select Committee’s report ‘Gambling Harm – Time for Action‘ has taken over a year to compile and the results do not make pretty reading for the industry, the regulator and the government. On its launch, Committee Chair Lord Grade …
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Just yesterday, customer activation software provider Wiraya announced a long-term partnership with customer experience marketing agency A GAME ABOVE. Writing exclusively for SBC News, the CEOs of both businesses discuss the journey to making customers believe in their offering across all stages of the lifecycle, and how they plan to promote the value benefits for consumers, client brands and product …
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By European standards, the Russia betting industry is just reaching adolescence. Yet for the market’s biggest operators such as Fonbet, whose Russian revenues reached RUB19b (+£200m) in 2019, technology has moved on at speed over the last 10 years. One such example of this technology change is the integration of live sports streams – one of the most frequently mentioned …
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Vermantia COO George Fotopoulos writes for SBC News about rising to customer expectations in the modern betting landscape. A few days back, I came across an interesting article in a quite famous economic magazine about customer experience (CX) and its importance in today’s business world for every industry. The topic is not new since there has been a fuss around …
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Dan Morrison reflects on his journey from a bootstrapped entrepreneur to his new role as the Commercial Director of Fast Track, looking at the evolution of player engagement strategies and how a digitalised, customer-centric approach benefits the entire iGaming industry. A unified player engagement strategy: more problems than solutions? The evolution of the internet is perhaps the single most important …
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Responsible Affiliates in Gambling (RAiG) has announced that its membership body supports ‘in principle the introduction of statutory licensing or registration regime’ for affiliates operating within the UK gambling market. Support for the introduction of an affiliate-centric licensing regime follows RAiG’s internal review of existing social responsibility and responsible gambling standards related to affiliate marketing practices. It said in a …
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Regulus Partners reviews a further week of political manoeuvres, as the upper echelons of British society weigh in on the future governance and oversight of UK gambling… ______________ UK: Regulation – Mo money, mo problems (by The Notorious PSG) The row over who should administer industry contributions for gambling harm research, prevention and treatment services is arguably the most unnecessary …
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In 1995, Alexey Khobot designed his first software for FONBET, which included the use of bots to assist in oddsmaking. The operator looks at why this artificial intelligence has been key, but points out that the human touch still remains king. The most important part of the bookmaking process is the formulation of odds. It’s no secret that bookmakers rely …
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Global financial crime screening experts Accuity will host the next SBC Webinar on Thursday 9 July (14.30 BST): ‘Coming out of lockdown: Gambling, compliance, and the new normal’. Online gambling’s compliance roadmap has been disrupted by the unprecedented events of 2020, as multiple regulators increase oversight on KYC and customer care demands on both a temporary and long-term basis. A specialist in …
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