The focus for operators in the European market should be on reactivation and retention, explained Victor Sevciuc, Head of Sales for Sports Betting and Gaming at Xtremepush, as he discussed the global betting landscape for operators looking to finish 2020 on a high. Ahead of the upcoming SBC Summit Barcelona – Digital, where Xtremepush will be exhibiting, we spoke with …
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Over the next few months, Form Labs – a division of Bettorlogic – will be looking at the best of the weekend’s sporting activity. This time, we go from Cristiano Ronaldo and his bid to join the international 100-club, to England’s revenge mission in Reykjavík and Serena Williams’ latest attempt at matching Margaret Court’s 24-time Grand Slam record in New …
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Finding the right balance between live and automated support for customer service is an ongoing debate in the iGaming industry. While the process of ‘deflecting’ (to technology) for simple case resolution is now well established, the introduction of artificial intelligence (AI) brought new challenges as well as creating opportunities. For example, finding that line where the issue at hand becomes …
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SBC Summit Barcelona – Digital is set to open with two of the sports betting & gaming industry’s most influential figures, when Carsten Koerl (CEO & Founder, Sportradar) and Jason Robins (Chairman, CEO & Co-Founder, DraftKings) take part in an exclusive In Conversation session. The theme of the event’s keynote, which is scheduled for Tuesday 8 September at 10am CEST, …
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Advancements to technology in recent years mean that the low latency streaming of live events is now both achievable and cost effective even for betting operators with a huge network of retail shops. And this is why Vermantia reacted quickly to build out its streaming service, focused on both online and offline delivery, but crucially tailored to the needs of …
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Oddspedia has concluded an 18-month project to relaunch its flagship odds comparison portal in “good time” for the return of major global sports events from COVID-19 disruption. Originally launched in 2014, the revamped online portal – localised to languages including German, Portuguese, Spanish and Italian, as well as English – went live on 4 August, less than two weeks before …
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The more that Italian sports betting and gaming operators embrace the omnichannel concept, the less they will miss traditional media advertising. That’s according to Marco Castaldo, CEO at Microgame (pictured left), who believes most of the money pre-advertising ban last summer was “spent ineffectively anyway”. We are looking ahead to next month’s SBC Summit Barcelona – Digital, where Castaldo is …
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Five new members will be inducted to the Sports Betting Hall of Fame at next week’s SBC Summit Barcelona – Digital. Despite the event moving online because of the COVID pandemic, SBC has decided to go ahead with the Hall of Fame ceremony and switch it to a virtual format, in order to pay tribute to some of the most …
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For this month’s Better Collective Spotlight, SBC spoke to Henrik Lykkesteen, the firm’s senior vice president of product and global operations, to look into Better Collective’s longer term view and vision for the esports industry. In February, Better Collective acquired HLTV.org – the leading esports platform in the world focusing on the popular game Counter-Strike: Global Offensive (CS:GO) – for …
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Jeff Summers, Operations Director at Translation100, explains where the nuances reside for translation work in the igaming industry and why its recruitment process must be flexible to service most of the industry’s key territories. SBC: How nuanced are translations for an igaming website? JS: Overall, I would say igaming websites use common words that are not specifically nuanced. However, there …
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