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Betfair adds punch to Froch v Groves

Betfair Sportsbook has offered the public the chance to vote on who they want to win Froch v Groves II with a unique boxing experience. Betfair Sportbook gave rival boxing fans an opportunity to ‘step into the ring’ at Paddington Station and put their best punch forward for their preferred winner of the most highly anticipated boxing event of the …

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90Digital & Linkdex – iGaming Strategy and Search Videos

90 Digital & Linkdex have released the video sessions of the January ‘Igaming and SEO Think Tank’, the one day conference focusing on igaming marketing and SEO.  Video sessions give insight into current igaming marketing trends, and what factors are affecting SEO for igaming operators. Furthermore 90 Digital and Linkdex offer outside industry opinion on optimizing SEO practices. To view …

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NETELLER – Red Card – How to ensure your advertising and promotions are fit for consumption!

One of THE biggest sporting events is happening in Brazil from 12 June – 13 July, and the anticipation amongst football fans have soared sky-high.  Sports betting is estimated to swell to $700 BB – $1,000 BB (Sportradar, no black or grey market included), and viewership is expected to reach well into the billions during this football tournament. So, how …

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Paul Reilly Founder of Media Skunk Works – New Dawn of SEO Responsibility

Ahead of further Google algorithm changes that will impact igaming SEO, team SBC catches up with SEO igaming industry veteran Paul Reilly Founder of Media Skunk Works. Paul discusses current SEO trends and impacts effecting igamings convoluted SEO framework, and what measures operators can take to implement best practice and stop penalization by Google. Paul Reilly is the founder of …

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SBC Case Study: Paddy Power – Social Inspection

Following his series exploring Facebook and gambling, SBC’s Sam Cooke gives insight into the current social strategy for Irish igaming bookmaker Paddy Power and its social media strategy. The bookmaker now dominates industry social coverage and has extended its social reach through social mediums into the public eye. Put simply Paddy Power warrented further social inspection Paddy Power social coverage …

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Rob Esteva – Onside Analysis – Bridging the sports data gap

Ahead of the 2014 World Cup in Brazil, team SBC catches up with Rob Esteva Director of Sports Research & Analysis at Onside Analysis, specialists in performance analytics and qualitative analysis in sport. Rob discusses the current data and analysis set ups of sports betting operators, and how they could be improved. Esteva further discusses why sports data and analysis …

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David McDowell FSB Technology – Creating a game changer

This week team SBC catches up with David McDowell CEO and co-founder of sports betting platform provider FSB Technology, to discuss his companies journey from fantasy sports technology supplier to optimised real time sports betting platform. McDowell gives his insight into developing new sports betting products, with a focus on dynamic new features which FSB believe will bring much needed …

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BOF Blog – Crowd Control – affiliate marketing panel discussing how to attract football traffic

The final session of the 2014 Betting on Football Conference covered the subject matter of affiliation and partnership marketing for football and sports betting. The expert panel consisting of John Lee – Director  BDSports Group, Andreas Phillipsen, Head of Marketing Better Collective (bettingexpert.com )and Iain Coward, Managing Director BiggerBet gave insight into the changing dynamics of operating a sports betting …

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Bet365 named Best Football Bookmaker

Bet365 picked up the Best Football Bookmaker title at the inaugural Betting on Football Awards last week, outpacing the competition with 35% of the popular vote. Bet365 took the award, sponsored by BetConstruct, ahead of the four other finalists: BetVictor, Paddy Power, Pinnacle Sports and SkyBet. On behalf of Bet365, James Woods, Head of Performance Marketing, collected the award from …

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Betting on Football: the Vegas experience

Exclusively for today’s Betting on Football Conference, Don Best‘s Todd Fuhrman interviews Jay Kornegay, VP of Race & Sports Operations at The LVH, about the role football plays in Las Vegas sportsbooks. Don Best Sports, with offices in Las Vegas, United States and Vancouver, Canada, is the leading provider of US sports information to the sports betting industry. Don Best …

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