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Algosport: The Betbuilder integration giving complete control to EveryMatrix

Betbuilder

Algosport CEO Leigh Herdman on providing a Betbuilder solution for EveryMatrix, including the main sports involved, adding FIFA to capitalise on the esports momentum in lockdown and the importance of integrating with the client’s bet placement infrastructure. SBC: Can you tell us how this deal came about? Why do you think Algosport was best placed to optimise the same game …

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US 2020: Bakhshi and Shaddick offer final take on betting’s billion dollar baby

SBC News US 2020: Bakhshi and Shaddick offer final take on betting's billion dollar baby

On the eve of what’s been touted as the most important American Presidential Election in decades, it’s estimated that over $1bn will have been wagered on the outcome of Trump versus Biden, none of which will have changed hands legally in the US. A missed opportunity? According to Sarbjit Bakhshi, Head of Political Markets at Smarkets, absolutely. Speaking during a high-profile panel …

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Gaizka Mendieta and Georgian football greats join SBC Digital Summit CIS line-up

SBC Digital Summit CIS - Gaizka Mendieta

Former international football stars Gaizka Mendieta, Georgi Kinkladze, Zurab Khizanishvili and Revaz Arveladze are set to take part in a special panel at SBC Digital Summit CIS analysing the relationship between professional sports and the business world. The Betting and Sports – More Than Just A Companion? session takes place on 5 November, the second day of the virtual conference …

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UKGC opens public consultation on identifying vulnerable customers

SBC News UKGC opens public consultation on identifying vulnerable customers

The UK Gambling Commission (UKGC) has announced its latest public consultation as it seeks evidence and opinions to form ‘stronger requirements’ with regards to how online licensees identify vulnerable or high-risk customers. In its statement, the Commission underlined that it will require a diverse range of input from all industry stakeholders – tech, compliance, payment, customer welfare and management – …

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SBC Digital Summit CIS unveils stellar speaker line-up

SBC Digital Summit CIS

SBC Digital Summit CIS represents an unrivalled opportunity to gain valuable information about the region’s betting and gaming industry, with senior executives from Parimatch, adjarabet, Liga Stavok, Fonbet, FavBet, BetBoom, and Betlive part of a stellar speaker line-up.  The virtual conference and expo on 4 – 5 November has an agenda focused on the growing markets in the CIS region, …

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Winning Post: Easy ‘Nordic cash’ is drying up…

SBC News Winning Post: Easy 'Nordic cash' is drying up...

Regulus Partners begins November proceedings by examining the Nordic market developments. Once recognised as fruitful territory for igaming operators, heavy-handed restrictions, penalties and increased taxes have changed Scandinavia’s market outright.  ___________ Norway has become a much tougher market in which to operate over the last couple of years, especially for those not willing or able to get creative with payments …

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adjarabet strikes strategic deal to become betting partner of SBC Digital Summit CIS

SBC News adjarabet strikes strategic deal to become betting partner of SBC Digital Summit CIS

Georgia’s largest betting operator adjarabet has signed a strategic partnership agreement with event organiser SBC that sees the Flutter Entertainment-owned business become the exclusive betting partner of the forthcoming SBC Digital Summit CIS.  The senior executive team of adjarabet will also play a key role in the virtual conference and expo on 4 – 5 November, with three of them …

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Altenar: Making its mark in regulated retail with Golden Palace

SBC News Altenar: Making its mark in regulated retail with Golden Palace

Altenar has moved into the regulated retail environment after striking a new sportsbook software deal for terminals hosted by Belgian operator Golden Palace.  SBC News spoke to Antonis Karakousis, Director of Account Management and Service Delivery at Altenar, for more on when the deal started and the difference in gaming habits between online and retail punters, as well as how …

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Better Collective Spotlight: Thinking beyond the classic affiliate user journey

Better Collective

In this month’s Better Collective Spotlight we had a chat with Edward Fowler (pictured), Marketing Technology Lead at Better Collective, to discuss the future of omnichannel marketing, and to gain a better understanding of how the company utilises it for US facing sports betting information site VegasInsider.com. SBC: Better Collective has developed massively in recent years. Can you give a …

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