Taking a zero-tolerance approach to match fixing and breaches to sports betting integrity is the only way to ensure fairness according to Fonbet. Speaking with SBC News, a spokesperson for Fonbet discussed the challenges associated with different types of gamblers and why the operator has the broadest expertise when it comes to combating match fixing in Russia. SBC: The lazy …
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The betting and gaming industry finds itself on the forefront of fast-paced digitalisation challenges according to Jesper Svensson – CEO of Betsson AB‘s global operations – who states that industry incumbents must ‘push forward’ and take advantage of the new opportunities that present themself in 2021 and beyond. Speaking to Kelly Kehn SBC’s Global Relationship Director in the latest episode …
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You may have found yourself wondering – when is it a good time to start a new betting business? And if you did, the question may have come into sharper focus after 2020, a year that brought so many new challenges to our reality. So now as we move through 2021, let’s pose that same question again. Is now the …
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Market-by-market, regulators face critical choices in how to govern the intricacies of managing product liquidity vital for all online gambling disciplines. Martin Lycka, Entain Plc’s Senior VP of North American Regulatory Affairs and Responsible Gambling examines how regulators should approach online gambling’s complex liquidity conundrum, maintaining a balance between effective market management and commercial appeal for consumers. ____________________ Liquidity is …
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Swish Analytics, a leading US-based data and odds provider, has continued its partnership with UK gambling operator Sky Bet to drive expansion of the Request-A-Bet offering across the top four sports leagues in the US – the NBA, NFL, MLB and NHL. Swish’s Pre-built Accumulators and Bet Request products have allowed Sky Bet to exponentially expand its Request-A-Bet offerings and …
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We sat down with Malte Hegeler, Head of Product Development at OddsMatrix – the sportsbook platform for EveryMatrix. He explained how he sees the development of sports betting and the technology behind it in a future shaped by accelerated digitalisation. SBC: It’s been more than a year since the pandemic took the world by surprise, changing so many things including …
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The first edition of BETFEST is set to offer brands in the U.S. sports betting sector a valuable new way to reach and engage with both seasoned bettors and fans ready for their first experience of this exciting new industry. Organised by Sports Betting Community (SBC) in partnership with SeventySix Capital Sports Advisory, the online event on Saturday, May 15, …
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As with many other industries, online gambling can be considered guilty of fostering a gender imbalance, writes Jack Holmes, Affiliate & SEO Marketing Manager at Bettor Media. But while there are similar levels of females and males within many positions, certainly those in the entry and middle levels, the same cannot be said for the ‘positions of power’ higher up …
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Ahead of this summer’s Euro 2020 Championship, sports betting brands will be embarking on a marketing blitz as they jostle for position to be front of mind when the football crazy population look to place bets on the long awaited tournament. However much of this marketing spend is likely to be wasted, according to Solitics CEO & Founder Tomer Baumel, …
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Ross O’Connor, Director of Account Management at player engagement and retention software provider Xtremepush, said he was bowled over by the volume of multichannel campaigns delivered by its clients throughout the Cheltenham Festival. He told SBC News: “Cheltenham week is often described by the industry as Christmas for sportsbooks. By all accounts, 2021’s edition really delivered on that promise for …
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