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GambleAware report suggests ‘clearer’ strategy needed on advertising

Published in its latest interim report, GambleAware has conducted research into the impact that different forms and frequencies of gambling adverts had upon children, young people and vulnerable adults. The research, carried out by two consortia led by Ipsos MORI and the Institute for Social Marketing at the University of Stirling, found that lotteries and bookmakers are among the highest …

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Betting on Sports boosted by IAGA partnership

IAGA

The Betting on Sports conference has been given the backing of The International Association of Gaming Advisors (IAGA), as the world’s leading sports betting industry event prepares to host 3,500 delegates for its 2019 edition at Olympia London from 17-20 September.  The sponsorship deal represents a strengthening of the relationship between IAGA and Betting on Sports organiser SBC. IAGA previously …

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Winning Post – Different defensive strategies will lead to the same outcome

Industry strategic consultancy Regulus Partners reviews a week of conflict and consequences for UK betting incumbents adjusting to new FOBTs and social responsibility realities. _______________________ Last week saw optically conflicting news coming from the GB LBO sector as to the impact of the B2 ban (primarily) on likely shop closures. First, William Hill guided that around 700 shops (30% of …

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Round table – Metric Gaming: The future of sportsbook personalisation

Metric

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Metric Gaming, represented by its Chief Commercial Officer, Keith Hayes. SBC: What role does pricing and risk have to play in the differentiation …

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ROA’s Nicholas Cooper calls for a turnover-based levy

Nicholas Cooper has called upon the industry to consider shifting the horse racing levy from the current gross profits system towards a betting turnover-focused system.  As part of his speech at the Racehorse Owners Association’s (ROA) annual meeting in London, the ROA president said that a turnover-based levy would “provide a much truer reflection of racing’s continuing worth to the betting …

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Betting on Sports Webinar Series Kicks Off with ‘Rare Breed – Betting on Politics’

SBC’s new fortnightly ‘Betting on Sports webinar series’ opens on Wednesday 10 July 2019 (15:00 GMT) with Rare Breed – Betting on Politics, which will see an expert panel assessing how to price what many consider betting’s last authentic trading market. In a world of the Brexit, Trump and Scott Morrison shocks, politics presents bookmakers with very different challenges to …

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David Clifton: Licensing Expert – Question Time… A review of the UKGC’s second ‘Enforcement Report’

I have lost count of the number of times over the last year that I have urged clients, potential clients, conference audiences (and, quite frankly, anyone else involved in the UK gambling industry who is prepared to listen) to read the Gambling Commission’s first-ever Enforcement Report, published back in June 2018. I’ve told them that it is essential reading material …

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Philip Bowcock: William Hill – Nominal response on responsibility has hurt industry’s profile 

Operators who have only donated nominal amounts to GambleAware for research, education and treatment would have been better not bothering, according to William Hill Group CEO Philp Bowcock.  Speaking at World GES in Barcelona, Bowcock touched on this week’s announcement from the UK’s biggest operators to increase the amount of money they provide to GambleAware by a factor of ten, …

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Betinvest: Why sports mad Brazil is ready to be LATAM’s next Colombia

Betinvest

Valentyn Kyrylenko, VP of Business Development at Betinvest, discusses the huge potential of sports betting in Brazil, which of Peru and Brazil is better prepared to take the next steps towards regulation, and why betting operators need to be aware of the key betting habits across LATAM, where the average stake “totally differs” from Europe. SBC: You said in a …

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UK Top 5 commits to ‘clear responsibilities’ on problem gambling support

Advancing UK betting’s social responsibility agenda, bet365, William Hill, Flutter Entertainment, Sky Betting & Gaming and GVC Holdings have this morning committed to a ‘package of safer gambling measures and support for problem gamblers’. The ‘UK Top 5’ directive follows discussions with the Department for Digital, Culture, Media and Sport (DCMS) on social and safer gambling responsibilities. The package of …

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