Slider Images

Slider Images

Nigeria is African market with greatest online potential, say SBC Digital Summit Africa experts

SBC Digital Summit Africa

Nigeria is the African market with the greatest potential for online betting and gaming operators, a survey of the expert speakers at this week’s SBC Digital Summit Africa virtual conference and exhibition has found. The online event on 6 – 7 October will take an in-depth look at every aspect of the future of the industry in Africa, with invaluable …

Read More »

How can affiliates remain important to operators?

affiliates

Gone are the days when affiliates could build a review page for a gambling product, apply some SEO and sit back in anticipation of their audience. That’s the view of Ellen Learmonth, who manages the affiliate program for Golden Euro Affiliates (a partner of Safe Affiliate Programs).  Just a few months after sharing her concerns over the “unusual relationship” between …

Read More »

Inside Edge: Penalties galore…but has the market overcorrected?

penalties - Referee Peter Bankes checks the VAR pitch side monitor before giving a penalty for a hand ball against Tottenham Hotspur's Eric Dier during the Premier League match at Tottenham Hotspur Stadium, London.

Over the next few months, Nick Haynes from Form Labs – a division of Bettorlogic – is doing a Friday round-up of the best of the weekend’s sporting activity. As you can imagine, penalties are top of this week’s agenda. Three game weeks down and we’re beginning to get a taste of what this Premier League season may have in …

Read More »

SB Betting: Preparing to explore more African countries

SB Betting

SB Betting Software is ready to explore more countries with Premierbet, a pan-African operator whose team used the lockdown period to make a major upgrade to its platform. Speaking exclusively to SBC News, SB Betting Software COO Michal Glowacki (pictured) was full of praise for the operator’s response to the coronavirus pandemic. “Operating across Africa, Premierbet was hit by the …

Read More »

SBC Webinars and BMIT Technologies present Automated Customer Experience for Gaming

BMIT Technologies

SBC Webinars continues its Autumn schedule when BMIT Technologies presents Automated Customer Experience for Gaming on Tuesday 13 October (2pm BST / 3pm CEST). The fierce competition for players in the online betting and gaming sector means that providing quick, effective customer service has never been more important for operators. In this webinar, BMIT Technologies will detail how the use …

Read More »

Parimatch: “It’s not even about money. It’s about your brand’

Despite the recent challenges laid out to gambling companies this year, mainly the COVID-19 crisis and the temporary halting of sport and retail, firms in the sector are always looking to develop its brand to secure long-term benefits. Speaking at SBC Summit Barcelona – Digital, Ivan Liashenko, Parimatch chief marketing officer, provided his services to discuss how to take a …

Read More »

SBC Spotlight: Mark Robinson – From All Black to Microgaming…

Kicking off October, SBC begins its ‘spotlight features’ by interviewing Microgaming Senior Partnerships lead Mark Robinson on his unique journey from All Black rugby international to igaming executive.   As the industry faces critical questions on how to broaden its workforce appeal to new talent, Robinson reflects on his critical choices and learnings that have seen his career transition from …

Read More »

Footstock… Where player trading meets fantasy football

Backed by a high-coverage media campaign across talkSport’s network, September saw the UK debut of new football trading platform Footstock. A fresh arrival from Germany, Footstock merges popular fantasy football engagements with in-depth player trading components, seeking to become the best value and most rewarding football trading platform for all football fans. CMO James Copeland gives SBC the lowdown on …

Read More »

Caesars reaches agreement on William Hill takeover

Caesars Entertainment has confirmed that it has reached an agreement with William Hill which will see the US operator complete a £2.9 billion acquisition of the UK bookmaker. The acquisition, which awaits the approval of anti-trust and regulatory bodies, will support William Hill’s ongoing expansion into the US market by creating ‘one of the largest gaming-entertainment companies’ in the market. …

Read More »

SIS: Offering an omni-channel experience for online and retail customers

retail

Rachel Coulson, Head of Product Proposition at SIS, highlights how operators can adjust their online sportsbook offering to optimise engagement with both online and retail customers within the current climate. Retail has long been the cornerstone of the betting industry in many countries and for a significant proportion of bettors it is the place where they will always choose to …

Read More »