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SIS: Rohini Sardana – Engaging new audiences in the esports world

Back in February, racing content and sports data provider SIS (Sports Information Services) launched its new esports-focused Competitive Gaming, a betting product tailored to esports sportsbooks. In a catch up with the Head of Product Propositions at SIS, Rohini Sardana, we discussed how the first month has been for Competitive Gaming. Sardana told SBC about the decision behind the expansion …

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Matt Harrod: Processing.com – Brexit… What are the industry’s divorce proceedings?

With Brexit factors and implications on the minds of all UK business stakeholders, Matt Harrod, VP of Europe at Processing.com examines whether interchange rates and PSD3 are the least of the gaming/betting industries worries… ___________________ Everyone should probably be aware by now that the UK is due to leave the European Union at 11pm on Friday 29th March 2019, deal or …

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LC Tech: Giuseppe Lo Cascio – US expansion opens up the door to engaging with a wider audience

With more and more markets beginning to consider the idea of igaming and sports betting regulation, it is becoming increasingly important for industry stakeholders to consider operating in multiple jurisdictions across the world. This year will see SBC host its inaugural Betting on Sports America which will take place at the Meadowlands Exposition Centre in New Jersey. Among those attending …

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Scott Davies sharing experiences to help prevent problem gambling

“Some people will understand, some won’t. But there was a point when betting was the reason I was getting out of bed in the morning. Not the football, not my family, I just got up and placed bets, that was it. It was all I wanted to do.” Whether it’s the lifestyle, passion for the game or simply it’s a …

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SkillCorner: Morgan Jacquin – The industry must keep offering a betting experience that keeps players coming back

Football and technology appear to go hand-in-hand with one another, especially given the increasing use of VAR technologies across a number of UK and international fixtures. In the run up to this year’s Betting on Football, SBC caught up with Morgan Jacquin, Head of Business Development at SkillCorner, to discuss technological innovation in the world of football. Jacquin tells SBC …

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Assessing the football and betting sponsorship dynamic

VSoftCo - Copyright: wavebreakmediamicro / 123RF Stock Photo

Much has been written regarding the industry’s relationship with sports, none more so than football, where criticism has suggested measures must be put in place to curb what is seen as an over saturation of marketing, sponsorships and advertising. This topic is set to fall under the microscope at the sixth annual Betting on Football, taking place this week at …

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Marco Castaldo, Microgame: Growth potential remains despite Italian ad ban

Microgame

SBC News caught up with Marco Castaldo, CEO at Microgame, for his take on the much-discussed advertising ban in Italy, how it might influence Microgame’s business model, and why adapting an online platform for the country – given the current uncertainty and speed to market – “makes less sense now than before”. SBC: With Microgame’s Italian offering very diverse, including …

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InsiderSport: William Hill & Matchroom Boxing’s knockout combination

William Hill’s partnership with Matchroom Boxing has meant the operator has been associated with the renaissance of British heavyweight boxing, as well as the exponential rise of the Heavyweight champion of the world, Anthony Joshua. InsiderSport Editor Joe Streeter spoke to William Hill’s Head of Media and Sponsorship Liam McKee, who underlined that the partnership with Matchroom is about far …

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Peter Woodfine, Vermantia: Why retail can still rival the solitary world of online betting

Vermantia

On the eve of next week’s Betting on Football conference at Stamford Bridge, Peter Woodfine – Business Development Director at Vermantia – says in-shop betting is changing. But he is a firm believer that retail will always be detail. There’s been a lot of talk in the media about the death of retail, but to paraphrase Mark Twain – it’s been …

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Better Collective’s Jesper Søgaard: Cultivating a sustainable affiliate model

Gaining a foothold is difficult in any industry, but this rings particularly true for igaming affiliates. It’s a sector that is subject to regular upheaval, with regulatory changes and compliance focuses often forcing firms to change their whole business model at the drop of a hat. We caught up with Better Collective CEO Jesper Søgaard to find out how to …

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