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Russell Karp: DataArt – US betting faces a UX ‘culture clash’ challenge…

Does the betting industry recognise its prominent ‘UX challenge’ developing and delivering its initial product propositions for the liberalised US sports betting market post-PASPA.   Russell Karp Vice President of Media & Entertainment at DataArt, details to SBC audiences that effective European UX strategies cannot be simply transferred to a US playing field, without stakeholders undertaking their homework on multiple …

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Winning Post – Irish outlook… Sin tax errors, on both sides!

Opening the week, industry strategic consultancy Regulus Partners provides an Irish overview, assessing whether the government can reform its newly sanctioned betting tax scheme by forming a level playing field for its incumbents. ________________ The Irish government is reportedly considering changes to its betting duty regime in light of the evidence of the first six months of doubling the rate …

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Jesper Søgaard: Stage 1 – Establishing Better Collective’s US profile

Last May, Stockholm-listed Better Collective A/S moved to significantly advance its US profile by acquiring US legacy betting publisher the RotoGrinders network for $21 million. Branded as a transformative deal for Better Collective’s organisation and growth strategy, Chief Executive & Co-Founder Jesper Søgaard details to SBC why his firm is ready to gamble on the US betting market’s undefined agenda …

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Gambling Commission calls The Samaritans to bolster guidelines

The Gambling Commission is partnering up with The Samaritans in the battle against problem gambling after a fresh analysis of 2007 data shed light on its links with suicide.   The small scale research programme, published today by GambleAware and the Gambling Commission, was based on findings from the 2007 Adult Psychiatric Morbidity Survey (APMS) and indicated that one in five …

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Viktor Hoffmann: VBET – Sending the right message through sponsorship

In an interview with InsiderSport, Viktor Hoffmann – recently appointed Global Marketing Director at VBET -detailed why the partnership with Arsenal sends the perfect message for the VBET brand and its UK ambitions, as well as how the operator can maximise the partnership to expand its global footprint.  ________________ InsiderSport: Firstly, can you tell us how much it means to be associated with a …

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International operators and speakers give Betting on Sports 2019 a global outlook

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Betting on Sports 2019 will reflect the sports betting and igaming sector’s rapid global expansion, with senior representatives of 160 operators from around the world among the 3,500 delegates travelling from 60 countries to attend.  The establishment of an increasing number of regulated online gambling markets has created enticing international opportunities for both operators and suppliers, and as the biggest …

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From ‘concept-to-launch’ Duncan Gracie on BetBlocker’s product journey

SBC spoke to the manager of BetBlocker Duncan Gracie, who detailed the product journey of BetBlocker, as well as how the app is aiming to boost the prevention of problem gambling.  ___________ SBC: Over the last year or two, we have seen a huge shift towards responsible gambling and the implementation of measures to prevent problem gambling – why do …

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Big Weekend delivers record breaking Cricket & Tennis markets

A weekend which saw four high profile sporting events take center stage has come to an end, with the Wimbledon and the Cricket World Cup final’s stealing the limelight.  Novak Djokovic fought through Wimbledon’s longest final in history to defeat Roger Federer, with England claiming the ICC World Cup after edging past New Zealand by lew of hitting more boundaries …

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Two overlooked sports for your bookmaker offering in 2019

sports

If you are still wondering how to make your online betting offer standout from your competitors, you can go in a couple of directions, according to Jakub Myszkorowski, Chief Commercial Officer at STATSCORE. The simple one is, of course, to make your odds more competitive but does this put your bottom line at financial risk? The second offer is, he …

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AgiproNews Italian View: Decree advertising ban forces ‘reality checks’ on all stakeholders

A new era for Italian industry incumbents begins as the media-wide ban on gambling advertising enters full force from 14 July 2019, exactly one year following the Lega-5Star coalition government publishing its Dignity Decree mandate. The marketing conduct of Italian gambling operators will be monitored by AGCOM, the national communications authority, which has been ordered to enforce the strictest discipline …

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