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Neil McArthur: UKGC will continue to push for diversity & inclusion

Neil McArthur has issued his first keynote address as leader of the UK Gambling Commission (UKGC). Officially appointed UKGC Chief Executive in April, McArthur takes leadership of the regulator at a turning point for the UK gambling sector and its wider stakeholders. In his first address, McArthur outlines that like his predecessor Sarah Harrison, he will push for further diversity …

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Paddy Power Betfair forms new US entity with FanDuel

FTSE100 betting group Paddy Power Betfair (PPB), has confirmed that it will create a new US-facing subsidiary, joining forces with daily fantasy sports operator FanDuel. Updating the market this afternoon, PPB governance confirms that it will merge its Betfair US division with FanDuel’s enterprise, as the company seeks to accelerate its position within the newly opened US market. The new …

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Mike Rowland: Sporting Index to spread excitement at Russia 2018

SBC speaks to Mike Rowland, Head of Marketing at Sporting Index, the market’s leading spread betting operator, on why World Cup Russia 2018 is the perfect vehicle for Sporting Index to display its market and product strengths.  ____________________ SBC: Why does Russia 2018 represent a significant opportunity for a spread betting operator such as SportingIndex? Mike Rowland: The World Cup is …

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SBC coming to America with Betting on Sports conference


Sports betting specialist SBC Events, organiser of global conferences Betting on Football and Betting on Sports, is bringing its expertise to America in order to help the gambling industry explore the opportunities afforded by the Supreme Court’s repealing of PASPA restrictions on the betting industry. Betting on Sports America is a two day conference which will be held on 24-25 …

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Cillian Barry: SportCaller – Making ‘free-to-play’ a viable option for bookmakers

As an industry discipline, free-to-play (FTP) mechanisms have had a difficult relationship with bookmakers and their day-to-day operations. Nevertheless, Dublin-based games developer SportCaller believes that its tailored FTP portfolio has cracked the conundrum of offering free incentives for building audiences and effective engagement.  SBC speaks to Cillian Barry, Founder & MD of SportCaller, on why FTP is still a relevant …

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Trustly – SBC Global Championship Headline Sponsor – Decreasing abandonment rates at the registration stage


Trustly has hailed the opportunity provided by this week’s SBC Global Championship, which doubles up as a celebration of 10 years in business for the global payments provider. As the headline sponsor for tomorrow’s competition at Stamford Bridge (22 May), Trustly has also contributed nine players across two teams – ‘Trustly Avengers’ and ‘Vikings’. We spoke to Trustly Gaming Director …

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David Clifton: Licensing Expert – Time for remote operators to focus on GamStop

GamStop – it’s been a long time coming, but it’s here now (at least in a “test” phase), and somewhere in the coming “weeks and months”, to quote Tim Miller, Executive Director of the Gambling Commission, the one month notification period under LCCP social responsibility code provision 3.5.5 will be triggered by the Commission. At the expiry of that one …

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Jeevan Jeyaratnam – Abelson Info: Understanding the evolution of trading

For betting operators, the intricacies of trading will continue to provide a unique challenge as they look to utilise data and physical trading to provide the perfect pricing environment. Head of Compilation at Abelson Info, Jeevan Jeyaratnam detailed why physical traders still play a crucial role for betting operators, as well as analysing how Asian markets play a role in …

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AffiliateFEST to provide “deep dive” insights from iGaming experts


AffiliateFEST is the only event where iGaming affiliates pick up “deep dive” tangible insights from acquisition marketing experts, all speaking under non-disclosure agreement (NDA). Established in 2015, AffiliateFEST offers growth hacking content for affiliates focused on developing their acquisition marketing skills. The fourth edition of the event is being held at Hilton Olympia on Wednesday 19 September, as part of …

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World Cup diary – Finding the volume to ‘absorb’ the sharpest punters on BetRegal

BetRegal, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the fifth diary of this series, the company’s Head of Marketing Aly Lalani discusses avoiding a simple bonusing strategy, reflecting on the ’cause’ and ‘effect’ of decisions made at brand inception, …

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