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Moving to OtherLevels: CRM specialist joins from Camelot

OtherLevels - Copyright: everythingpossible / 123RF Stock Photo

Andy Dellbridge, the new Head of Professional Services and Customer Success at OtherLevels, has been charged with helping its clients to maximise their investment in digital messaging. Joining from Camelot, the operator of the UK’s National Lottery where he had been Head of CRM and Digital Player Communications since February 2016, he will be responsible for the management of OtherLevels’ …

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Gaming machine stakes reduction blocked by Treasury – reports

SBC News Gaming machine stakes reduction blocked by Treasury - reports

British bookmakers received good news this weekend when a source close to Whitehall told the Daily Mail that the Chancellor of the Exchequer, Philip Hammond, would halt the ongoing review into B2 Gaming Machines, more commonly known as fixed odds betting terminals (FOBTs). Having previously been delayed because of the snap election, the long awaited review of gaming machine stakes …

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Worldpay CEO brought in to replace Corcoran at Paddy Power Betfair

SBC News Worldpay CEO brought in to replace Corcoran at Paddy Power Betfair

Breon Corcoran is stepping down as CEO of Paddy Power Betfair to be replaced by Worldpay CEO Peter Jackson. The operator informed the stock market this morning that Corcoran is leaving after 16 years with the Paddy Power Group and having overseen the successful merger with the Betfair betting exchange in February 2016. The news saw the share price drop 5%. Chairman …

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Coral extends partnership with Middlesbrough

SBC News Coral extends partnership with Middlesbrough

Middlesbrough Football Club has welcomed back Coral as it official partner for the next three seasons. This new partnership has been formed off the back of a number of successful commercial activities carried out by the club and Coral last season. Coral has agreed to provide betting services at The Riverside Stadium on every match-day. The service will allow anyone …

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Betfred uses Stuart Pearce again for new season football campaign

SBC News Betfred uses Stuart Pearce again for new season football campaign

Bookmaker Betfred has once again turned to former England international Stuart Pearce to be the face of its football betting campaign on Sky Sports. The bookmaker likes the former Manchester City manager’s no-nonsense opinion as it believes he has great credibility from his much-travelled hard-tackling playing career at Coventry, Nottingham Forest, Newcastle, West Ham and City. He picked up 78 …

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‘Disappointing’ Sun Bets one of many impacts on Tabcorp balance sheet

SBC News ‘Disappointing’ Sun Bets one of many impacts on Tabcorp balance sheet

Major Australian operator Tabcorp believes it has learned some lessons in its involvement with new UK operator Sun Bets, although these appear to have come at a rather expensive cost. The performance of the brand was one of three major deficits to Tabcorp’s balance sheet, which has seen the company report a loss for the financial year of AU$20.8m (£12.6m) …

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‘Digitally Ready’ William Hill to ramp up marketing

SBC News 'Digitally Ready' William Hill to ramp up marketing

Looking forward to a new European football season, FTSE-listed William Hill is preparing to undertake a significant marketing outlay in order to entice customers back to its digital sports betting products. Presenting to investors, William Hill’s strategy update, new Chief Executive Philip Bowcock detailed that the bookmaker was planning dynamic marketing campaigns, focusing on customer engagement through its social media …

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Scientific Games appoints Leigh Nissim as B2B interactive lead

SBC News Scientific Games appoints Leigh Nissim as B2B interactive lead

Nasdaq-listed industry technology provider Scientific Games Corporation (SGC) has confirmed the appointment of Leigh Nissim as its new Managing Director of its B2B Interactive division. Nissim joins SGC, having most recently served as CEO of London AIM-listed mobile games and platform provider Nektan Plc. An industry veteran, Nissim has extensive B2B commercial development background having served in leadership positions for …

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188BET becomes official betting partner for Durham CCC

SBC News 188BET becomes official betting partner for Durham CCC

Durham County Cricket Club (CCC) has announced that 188BET will be the club’s new official betting partner for the forthcoming season. Tom Seymour, Sales Director at Durham CCC, said: “We’re delighted to welcome 188BET into the club and looking forward to working with one of the most user-friendly names in the betting market. I am sure that Durham and cricket fans in …

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Coral to become the official betting partner of Sunderland AFC

SBC News Coral to become the official betting partner of Sunderland AFC

Sunderland AFC has welcomed Coral as the clubs official betting partner for the forthcoming season. Coral will provide the Stadium of Light with a match day betting service for every league and cup game throughout the 2017-18 season. Through its association with Sunderland, Coral aims to strengthen its position as one of the biggest sports betting brands in the UK …

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