Resources

Adthena lauds Unibet’s Cheltenham search performance success

Adthena

Unibet was crowned search performance winner at Cheltenham 2018, pipping bet365 with a stunning final day showing supplemented by top ad positions throughout the festival and a frequency that was dialled up at key moments around the week’s biggest races. That’s according to data collected by Adthena, who determined Unibet as the overall winner both in terms of search performance and …

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Colombia: An opportunity and an example for the LatAm region

Colombia

With Colombia setting itself as a leader in the LatAm iGaming market, what scenarios should operators pose themselves to determine whether or not they meet the requirements to succeed in the region? For a deep insight, download the full report here.

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Adapting to a new scenario for the Italian gaming market in 2018

BtoBet Italy

What strategies should bookmakers and operators adopt to enter the .IT market? In his latest market analysis, BtoBet chairman Alessandro Fried delivers a warning about hidden dangers in Italy, while exploring the potential of establishing a brand and attracting the attention of Italian players. For a deep insight, download the full report here.

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Is your iGaming offer really different from your competitors?

What strategies should bookmakers and iGaming operators adopt to create a unique brand? BtoBet Chairman Alessandro Fried has released a white paper report on leaving a lasting impression. For insight on strategies to adopt to help your brand stand out, download the full document here.

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BtoBet: Making an impact by building a unique brand

BtoBet - Unique brand

BtoBet believes that building a strong and unique betting brand requires exclusivity of offers, and an identity that expresses special values. For BtoBet, this has been achieved through the adoption of technology which allows scalability and compliance with any jurisdiction and business model. The environment is constantly changing as technologies improve and companies battle against each other to win a …

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Alessandro Fried – BtoBet – Choosing a platform provider to trust for the long term

Alessandro Fried

Operators should think very carefully about using a platform owned by other operators, according to BtoBet Chairman Alessandro Fried. In the latest white paper report for BtoBet, Fried assesses trusting times for sportsbook and casino platform providers, and whether outsourcing your product or developing it in-house is the best way to go. “To be able to deliver a long-lasting software …

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Alessandro Fried – BtoBet – A digital transformation in the sports betting industry

Fried - BtoBet

Alessandro Fried believes that the sports betting industry is “undergoing a digital transformation” driven by a combination of changing consumer demand and the emergence of disruptive technology. Writing in a new white paper report for BtoBet, an advanced omni-channel platform provider for the industry, Fried suggests that every iGaming and sports betting brand should be focusing their own digital transformation …

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Alessandro Fried – BtoBet – Changes of the bettors

BtoBet

Alessandro Fried, Chairman for BtoBet, has published a new white paper on the changing habits of bettors and a technological revolution in both daily and gaming life. The wide-ranging report, which details the evolution of the bettor, the 3D view of the consumer and an increased level of automation in the industry, also questions whether the sports betting sector is …

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Record turnover as 888 post strong 2013 performance

888 Holdings published its earnings report for 2013, the results saw a positive performance for 2013 as the operator generated a record turnover. 888 Holdings posted a full year revenue of $401 million (€290.6 million), the figure represent a 7% increase on the $376 million posted by 888 Holdings for 2012. 888 holdings B2C division, contributed the majority of revenue …

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Iain Coward Joins Biggerbet Ltd

Biggerbet Ltd has promoted finance director Iain Coward to Managing Director of the business.The Durham-based company’s portfolio includes online affiliate and betting service FREEBETS.com, it’s Australian division au.FREEBETS.com, Horseracingresults.co.uk, and Cheltenham Festival News. Coward, a Chartered Accountant who trained with PricewaterhouseCoopers, has been working in the online gaming sector for over six years. This included a three-year stint at the world’s largest poker site, Pokerstars.com, where he …

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