Hennie Blaauw, Yggdrasil Gaming’s Creative Art Lead, discusses the process of creating a brand new title for the slot market and the freedom that the team has in the development. What’s the process for the design of a brand new game at Yggdrasil? How much input do you have? Does the design fit around the mathematics? Every game starts with the design …
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‘Archaic’ Australian in-play ban will force players offshore
Scott Longley looks at the future of the in-play betting in Australia and finds that it might not have one after this summer’s General Election. If there is a song which occasionally typifies the relationship betting and gambling companies have with regulators and governments when they end up pushing the boundaries of what is acceptable according to the limits of …
Read More »Fredrik Elmqvist: Yggdrasil Gaming recruiting ‘the very best’
Yggdrasil Gaming CEO Fredrik Elmqvist discusses the reasoning behind the firm’s huge recruitment drive so far this year as the slot developer pushes across Europe. SBC: Hi Fredrik, it’s a pleasure to interview you. Can you detail to SBC readers the need for your European recruitment drive? Why is this initiative required for Yggdrasil operations? Fredrik Elmqvist: Quite simply because we are growing …
Read More »BetConstruct adds Habanero games to its casino suite
Major industry supplier BetConstruct has bolstered its casino offering with the addition of content from slots and table games provider Habanero. Habanero is to supply BetConstruct with its full suite of casino games, consisting of 60 plus slots, six table games, and 10 video poker titles. These will now be available via desktop and mobile devices to customers of the sport …
Read More »Eurobet takes NYX games via Game360 platform
NYX Gaming Group, content and technology supplier to lotteries, casinos and gaming operators across the globe, has strengthened its position in the Italian regulated gaming market through the launch of digital casino content via the Game360 platform with major bookmaker Eurobet.it. NYX’s Italian gaming operation, Game360, delivered an extensive selection of casino games to Eurobet.it from its own proprietary portfolio and broad partner …
Read More »Yggdrasil Gaming to continue push into UK
Yggdrasil Gaming has further expansion plans for the UK to build on the slot developer’s strong start to 2016. The Swedish firm went live in the UK in Q1 and CEO Fredrik Elmqvist wants to see Yggdrasil’s games get a wider reach in the market. He commented: “We are already live with six operators in the UK and there will …
Read More »Inspired extends virtual sports content with BetConstruct
Virtual sports provider Inspired Gaming has extended its content portfolio by agreeing partnership with gambling platform provider BetConstruct. The partnership will see Inspired provide BetConstruct its Virtual Sports range through its ‘Virtuals Connect’ system giving the platform suppliers clients access to premium content. Inspired continues to extend its partnerships with key industry platform providers. In 2016 the virtual sports content …
Read More »SIS & Genius Sports form Spanish football data partnership
Betting solutions supplier SIS has confirmed that it has entered a partnership with betting insights and intelligence provider Genius Sports for the distribution of in-play data for Spanish football. Through its new partnership with SIS, Genius Sports will be allowed to capture betting data on Spanish football matches including La Liga and further matches sanctioned by the Liga de Futbol …
Read More »Racecourse Media Group pays out £80 million in 2015 broadcast fees
Racecourse Media Group (RMG) has detailed that it has paid its 34 syndicated UK racetracks £80 million in media rights for 2015. The figure represents an 8% increase on 2014 media pay-outs generated from licence fees of racing broadcast owners; Turf TV – betting shop service provider to Licensed Betting Offices (LBOs) Racing UK (multi-platform subscription channel) Digital (Bet2View streams) …
Read More »Australia Rugby Union names Opta as data and statistics provider
The Australian Rugby Union (ARU) have announced a four-year partnership with Perform, naming its data brand Opta as its official data and statistics provider. Perform will supply the ARU with Opta data to power its network of websites, mobile applications and social media activity, with live scores and statistically driven insights. The ARU will use Perform’s professional services brand, OptaPro, …
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