In-Play Betting

In-play Betting or Live Betting product news

Betting brands set for 2021 Cheltenham sponsorship boost

Betting brands sponsoring this year’s Cheltenham Festival are set to benefit from increased exposure, with the event forecast to pull in its biggest viewing audience in 10 years due to the coronavirus pandemic, according to figures compiled by Nielsen Sports. The sports measurement and analytics firm also estimated that over £500 million is expected to be wagered on races during …

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SBC Webinars and Sportradar present Bridging the Gap Between Formula 1 and Live Betting

Sportradar Formula 1 webinar

The SBC Webinars series continues on Thursday 4 March when Sportradar presents Bridging the Gap Between Formula 1 and Live Betting, an in-depth examination of the opportunities that one of the world’s most popular sports provides for operators.  This timely session comes just three weeks before the eagerly-awaited 2021 Formula 1 season opens with the Bahrain Grand Prix. It is …

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BOSE Digital: Oddschecker breaks down ‘record-breaking’ Premier League campaign

‘Unexpected’ is arguably one of the buzzwords that comes to mind when discussing the 2019/20 Premier League season, with bookmakers and fans surprised at league outcomes, the length of the season and the performance of some of the league’s biggest teams. Delivering a keynote speech on day two of the Betting on Sports Europe – Digital, James Tippett, Commercial Executive …

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In-play betting study highlights links to negative immersive behaviour

New research released has revealed that people who engage in live betting on sporting events show increased involvement in watching live sport, but also drink more alcohol and show a higher incidence of problem gambling behaviours. The collaborative study between Nottingham Trent and Bilbao University examined the motivations behind the consumption of sport by fans, and how emotional involvement in …

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Formula 1 MD to reveal details of $100m live betting deal at Betting on Sports

ISG

Formula 1, the world’s most prestigious motor racing competition, has announced a ground-breaking sponsorship and data rights commercial partnership with Interregional Sports Group (ISG) to produce a F1 betting offering and give fans new ways to get closer to the sport they love. In a first-of-its-kind partnership for the sport, Formula 1, ISG and Sportradar will work with data taken …

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Twitter better indication of success than Betfair odds, research suggests

Remarkable findings from a University of East Anglia study have found that Twitter posts offer a more accurate prediction of in-play football results, compared to online odds given by Betfair. Researchers from the University’s School of Economics analysed 13.8 million tweets during the 2013-14 English Premier League season and compared them with prices given by Betfair. They found that if …

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BetVictor launches Quick Cash Out

BetVictor has today launched its latest innovation in the form of a Quick Cash Out.  The product was developed as a native iOS widget in-house and takes on average up to six seconds off the Cash Out withdrawal time for customers. It’s currently available on iOS. The service will save customers valuable time when looking to cash out, with the option …

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