In-Play Betting

In-play Betting or Live Betting product news

In-play betting study highlights links to negative immersive behaviour

New research released has revealed that people who engage in live betting on sporting events show increased involvement in watching live sport, but also drink more alcohol and show a higher incidence of problem gambling behaviours. The collaborative study between Nottingham Trent and Bilbao University examined the motivations behind the consumption of sport by fans, and how emotional involvement in …

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Formula 1 MD to reveal details of $100m live betting deal at Betting on Sports


Formula 1, the world’s most prestigious motor racing competition, has announced a ground-breaking sponsorship and data rights commercial partnership with Interregional Sports Group (ISG) to produce a F1 betting offering and give fans new ways to get closer to the sport they love. In a first-of-its-kind partnership for the sport, Formula 1, ISG and Sportradar will work with data taken …

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Twitter better indication of success than Betfair odds, research suggests

Remarkable findings from a University of East Anglia study have found that Twitter posts offer a more accurate prediction of in-play football results, compared to online odds given by Betfair. Researchers from the University’s School of Economics analysed 13.8 million tweets during the 2013-14 English Premier League season and compared them with prices given by Betfair. They found that if …

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OPTIMA to showcase award-winning I-Shop at ICE

OPTIMA MGS is preparing to exhibit at the ICE Totally Gaming exhibition on the back of a successful year culminating in the winning of an award for its retail technology. OPTIMA MGS won the Innovation in Retail Betting – Best Retail Betting Product at December’s SBC Awards for its I-Shop product, which had already led to queues of industry experts …

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Jacob Lopez Curciel – an operator must be Multi-Channel present

OPTIMA CEO Jacob Lopez Curciel discusses the development of his firm into an Multi-Channel supplier in a constantly evolving industry. SBC: Your iSHOP product really turned a few heads when it was presented at the Bookmakers Trade Fair in October – why do you think it was so warmly received? JLC: Our product is a neat piece of technology, and …

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BetVictor launches Quick Cash Out

BetVictor has today launched its latest innovation in the form of a Quick Cash Out.  The product was developed as a native iOS widget in-house and takes on average up to six seconds off the Cash Out withdrawal time for customers. It’s currently available on iOS. The service will save customers valuable time when looking to cash out, with the option …

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Betsafe launches Emperor – a new social betting game

Betsson’s subsidiary Betsafe has launched the Emperor a new social and innovative native pool betting football game. In Emperor players score points by predicting events such as the who will score the next goal or the next to see red as play unfolds during a live football match. Players who participate compete against each other to win cash prizes that are …

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BetVictor enhances its in-play betting

BetVictor has announced the launch of its new in-house developed In-Play offering – the latest improvement designed to bring customers a more intuitive and simple betting experience. Available across all channels, the latest In-Play is a key improvement to BetVictor’s Sportsbook and the new layout will allow customers easier navigation between different sports and markets. With the development comes a …

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BetMcLean upgrades its web and mobile presence with Optima

Optima - Jacob Lopez

BetMcLean, the Northern Ireland online and retail sportsbetting and e-gaming operator, has launched new web and mobile front-end products powered by software development firm Optima. BetMcLean is Northern Ireland‘s largest independent bookmaker, and it operates over 60 shops throughout the province and employ in excess of 300 staff. Paul McLean, Chief Executive Officer of BetMcLean, said: “We are very pleased to …

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‘Archaic’ Australian in-play ban will force players offshore

Scott Longley looks at the future of the in-play betting in Australia and finds that it might not have one after this summer’s General Election. If there is a song which occasionally typifies the relationship betting and gambling companies have with regulators and governments when they end up pushing the boundaries of what is acceptable according to the limits of …

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