Products

AppsFlyer taps Scientific Games to enhance US lotteries’ player acquisition

SBC News AppsFlyer taps Scientific Games to enhance US lotteries’ player acquisition

Scientific Games has teamed up with analytics platform AppsFlyer on a project aimed at supporting lotteries across the US. The project will help optimise lottery digital ad campaigns by collecting data from social media channels, search engines and mobile and web apps to enhance player acquisition strategies.  Offered through Scientific Games’ SG Digital Academy initiative, the project will run for …

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PABS and Timeform: ‘Shared commitment to accuracy and integrity make for a natural fit’

SBC News PABS and Timeform: ‘Shared commitment to accuracy and integrity make for a natural fit’

Content and sports betting data supplier PA Betting Services (PABS) recently announced plans to become the official supplier and managing partner of sports data and content provider Timeform’s B2B services. SBC Media spoke exclusively to PA Betting Services Director Eugene Delaney and Timeform Director Sebastian Butterworth about the rationale behind the deal. SBC: What was it about Timeform that made it an attractive …

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Sportradar and Bundesliga agree on six-year betting data rights extension

SBC News Sportradar and Bundesliga agree on six-year betting data rights extension

Sportradar has extended its partnership with the German Bundesliga, a DFL Deutsche Fußball Liga subsidiary, for six more years.  With the previous agreement scheduled to conclude at the end of the 2025-2026 season, the new deal which will now come to an end in the 2031-2032 season will allow both entities to expand on push of enhanced data and audiovisual …

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DGOJ and RFET raise match-fixing standards in Spanish tennis

SBC News DGOJ and RFET raise match-fixing standards in Spanish tennis

The Royal Spanish Tennis Federation (RFET) has joined the General Directorate of Gambling Regulation (DGOJ) as the latest partner of the Global Betting Market Research Service.  According to the Spanish tennis governing body, the added information sharing capabilities that the service offers will allow it to better safeguard the sport from suspicious activity. The partnership allows RFET and DGOJ to …

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Kambi signs Inspired as exclusive virtual sports provider 

SBC News Kambi signs Inspired as exclusive virtual sports provider 

B2B gaming company Inspired Entertainment has signed a new agreement with sports betting firm Kambi Group plc to integrate the Inspired Virtual Sports product suite into the latter’s sportsbook platform. The agreement to sign Inspired as an exclusive virtual sports partner was reached after a ‘rigorous competitive procurement process’ undertaken by Kambi. For Inspired, company CEO and President Brooks Pierce …

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Bettormetrics lands Series A funding to build on ‘transformative’ sports betting analytics

SBC News Bettormetrics lands Series A funding to build on ‘transformative’ sports betting analytics

Bettormetrics has successfully attracted Series A funding from investors Bettor Capital and Velo Partners.  Launching in 2022, the UK sports betting analytics provider has managed to expand its customer portfolio across the US and Europe with bookmakers who are utilising the company’s cloud-based analytics technology.  With the new funding, Bettormetrics will seek to further grow its client base by building …

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Twenty3 announces Sky Bet as latest Toolbox customer

SBC News Twenty3 announces Sky Bet as latest Toolbox customer

Sports data intelligence firm Twenty3 has signed a new partnership with Sky Bet to become the UK betting giant’s latest Toolbox customer.  The new collaboration places Twenty3 next to Flutter Entertainment’s subsidiary Sporting Life in their efforts to provide Sky Bet with the opportunity to educate and inform sports fans through data-rich content.  This would in turn drive player acquisition …

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SBC Leaders magazine: Sky Betting & Gaming still thinking big

SBC Leaders Issue 29

Sky Betting & Gaming may be sitting at the very top of the UK gambling industry, but as its Chief Commercial Officer Steve Birch tells the new issue of SBC Leaders magazine, the business still has big ambitions for further growth. In an in-depth interview – which covers the operator’s close relationship with other Flutter-owned brands, the evolution of its …

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AFE joins DGOF to safeguard betting integrity in Spain

SBC News AFE joins DGOF to safeguard betting integrity in Spain

Spain’s General Directorate of Gambling Regulation (DGOJ) has added the Association of Spanish Footballers (AFE) to the Global Research Service for the monitoring of betting integrity.  By signing the agreement, AFE can now utilise in-depth data flows to submit information about instances of suspicious bets placed on various sporting events.  The DGOJ further clarified that the service is compliant under …

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