Better Collective has announced the completion today of its acquisition of Toronto-based sports media group Playmaker Capital. The brand owns and operates a number of sports media brands in the Americas. Simultaneously, Better Collective’s Board of Directors has “resolved to increase the company’s share capital with nominally EUR 17,554.29”. Accordingly, 1,755,429 new ordinary shares, each with a nominal value of …
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SBC’s fortnightly Betting on Sports webinar series continues on Wednesday 21 August with ‘Reality 2019: Survival of the Fittest’, an in-depth look at the changing nature of player acquisition programmes, hosted by AffiliateINSIDER. The session will examine why a number of the industry’s player acquisition programmes are struggling to transition to the sector’s new marketing demands. As we approach the …
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Industry publisher Better Collective has moved to strengthen its position within the lucrative Nordic betting market confirming that it has acquired the assets of Finnish affiliate, Premium Administration OU (PAOU). Updating the market, Better Collective details that it has secured a ‘seven-figure’ deal to expand its coverage within Finland, which currently services its smallest presence for Nordic market activities. Better …
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Super affiliate Better Collective is extending its presence in the regulated Polish market by picking up the assets of the popular Goal.pl Group, marking the eighth major acquisition achieved by the company in 2017. Better Collective says that this particular acquisition helps further its long term strategy of expanding its presence within regulated markets. The firm is particularly interested in …
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Leading industry affiliate marketing firm Better Collective continues its European expansion announcing this morning that it has acquired French digital media network Pull Media. The acquisition of Pull Media’s inventory significantly increases Better Collective’s presence within the regulated French online gambling market. Furthermore, Better Collective management has stated that it will use its new Pull Media assets to expand its …
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As you may have heard by now, Donald Trump defied the odds to become the 45th President of the United States of America in the early hours of Tuesday morning. SmartBets tracked the Republican’s meteoric rise on election day. The customisable odds comparison site powered by bettingexpert.com has tracked every flicker of movement in the betting markets to illustrate exactly where the …
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Better Collective has added two new products – Euro Predictor and BetNStream – to its impressive Euro 2016 line-up designed to ensure punters don’t miss a match, tip or bet throughout this summer’s tournament. The free-to-play Euro Predictor, optimized for mobile and desktop, is already capturing fans’ imaginations as they compete for the €100,000 (£77,000) prize that will be awarded to the best predictors. …
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Jelena Kuzmanov, product owner at Danish affiliate Better Collective, attended the recent Slot Academy in Holland on behalf of SBC News – and she found it an enlightening experience. When you walk into a slot parlour, you might think that one looks like any other – it’s just some slots, placed all over the room, not much philosophy around it. …
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Super affiliate Better Collective, the Danish operation behind the hugely popular bettingexpert.com tipping site, has launched a new content-rich website designed to appeal to the most enthusiastic roulette player. Roulettegeeks.com aims to become the authoritative source on the game and engage fans of the roulette wheel with regular updates and informative content. One of the most interesting features on the …
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The goalless draw at Old Trafford this weekend didn’t just upset the viewing public, Gary Neville-aside it seems, but also upset the applecart amongst the game’s most experienced tipsters. 142 tips were posted on all bettingexpert.com’s 10 language versions, but its tipsters had a difficult time predicting this result, achieving a low strike rate of 22% with 31 winning tips. …
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