Partners

Sportradar forms NBL1 data and audio-visual partnership

Sportradar has secured the official data and audio-visual rights to Australia’s NBL1 basketball league through a new long-term tie-up. Under the terms of the arrangement, Sportradar will supply data and audio-visual content from 1,500 Australian basketball games per year to its downstream partners and other basketball properties in its portfolio, including the National Basketball League (NBL). The sports data intelligence …

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SBC Webinars and Sportradar present Bridging the Gap Between Formula 1 and Live Betting

Sportradar Formula 1 webinar

The SBC Webinars series continues on Thursday 4 March when Sportradar presents Bridging the Gap Between Formula 1 and Live Betting, an in-depth examination of the opportunities that one of the world’s most popular sports provides for operators.  This timely session comes just three weeks before the eagerly-awaited 2021 Formula 1 season opens with the Bahrain Grand Prix. It is …

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Sportradar enhances global sports integrity with UFDS launch

Sportradar Integrity Services has elevated its commitment to strengthening global sports integrity through the launch of its ‘Universal Fraud Detection System’ (UFDS), which will be offered free of charge to sports organisations worldwide. The technically advanced monitoring network, which will be funded by Sportradar, has been designed to detect instances of match fixing and suspicious wagering activity across the globe. …

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Genius Sports launches lawsuit against Sportradar

Genius Sports has filed a lawsuit against rival provider Sportradar in the UK High Court over the data firms’ ongoing legal dispute, according to a report by Sportico. In May 2019, the Genius Sports subsidiary was appointed by Football DataCo (FDC) as the ‘exclusive live data supplier’ for the Premier League, English Football League (EFL) and Scottish Professional Football League …

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Matchroom Sport agrees multi-year ITV broadcast deal

Matchroom Sport has secured a deal with ITV, which will see some of darts and snooker’s flagship events broadcast on the free-to-air terrestrial network. Some of the flagship events from darts and snooker will be broadcast on free-to-air terrestrial network television, following a deal between Matchroom Sport and ITV.  The contract, that was also signed by the Professional Darts Corporation …

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Betano strikes first commercial sponsorship with Atletico Mineiro

The Betano logo on a mobile device

Brazilian football team Club Atletico Mineiro has selected Betano as its new main sponsor, marking the online sports betting platform’s first commercial deal with a sports club. Last night, Betano made its debut as Atletico Mineiro’s shirt sponsor as the Série A side took on Bragantino in the Brazilian Championship. However, the top tier Brazilian club’s former primary sponsor BMG …

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BetMakers ventures into Jamaican horse racing market

Australia-based BetMakers Technology Group has signed a new partnership with Prime Sports Jamaica (PSJ) and Supreme Ventures Racing and Entertainment (SVREL) – two subsidiaries of Supreme Ventures. Through its BetMakers DNA (BDNA) and Managed Training Services (MTS) divisions, BetMaker has sealed the rights to manage fixed odds wagering for all fixed bets placed on Jamaican and international horse race meetings …

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BBIN extends reach to Europe through Atletico Madrid deal

Atletico Madrid

BBIN has become the ‘Official iGaming Supplier Partner’ for Atletico Madrid in Asia, as part of a new agreement with the La Liga giants. The two parties will use their image to symbolise ‘that their passion and spirit is building a bridge between Europe and Asia’, according to a statement released by the software supplier. 10-time La Liga winners Atletico …

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Kindred Group aligns with Middlesbrough FC in community initiative

Image of Middlesbrough FC's Riverside Stadium

Kindred Group has donated its shirt sponsorship of Middlesbrough FC to the MFC Foundation as part of a new agreement with the Championship club to strengthen its links with community initiatives. The online gambling operator, which owns sports betting and casino brands 32Red and Unibet, is one of Boro’s principal partners. The two parties currently promote safer gambling practices through …

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32Red’s Neil Banbury: A ban on gambling sponsorships could be fatal for sporting club initiatives

A ban on betting sponsorships would have a ‘huge impact’ on sporting organisations and important initiatives established by football clubs, 32Red’s Neil Banbury has warned. In an interview with Insider Sport ahead of the 2005 Gambling Act review, Banbury expressed his fears about how damaging prohibiting gambling companies from partnering with sports bodies and clubs could be. The operator recently …

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