Partners

Sportradar deepens commitment to grow China’s global basketball image

Sportradar

The Chinese Men’s Professional Basketball League (CBA League) will go into its 29th season with extended support from Sportradar to grow the league’s global presence and ensure integrity standards.  Through the partnership’s extension, Sportradar will continue to distribute content from over 550 games in various formats such as highlights and short-form video from across the season. Shirley Lv, CBA Senior …

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AI picks up speed against match-fixing in latest Sportradar integrity report

SBC News AI picks up speed against match-fixing in latest Sportradar integrity report

Sportradar’s Integrity Services unit has released its latest anti-corruption report on suspicious betting activity spanning throughout 2023. For that year alone, the match-fixing prevention specialist managed to monitor around 850,000 events and matches across 70 sports with the help of AI. A total of 1,329 matches were lit up as suspicious, constituting 11 sports across 105 countries. This rate ‘remains …

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Sportradar and Bundesliga agree on six-year betting data rights extension

SBC News Sportradar and Bundesliga agree on six-year betting data rights extension

Sportradar has extended its partnership with the German Bundesliga, a DFL Deutsche Fußball Liga subsidiary, for six more years.  With the previous agreement scheduled to conclude at the end of the 2025-2026 season, the new deal which will now come to an end in the 2031-2032 season will allow both entities to expand on push of enhanced data and audiovisual …

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Flutter adds BetConstruct gaming offering to Betfair platform 

flutter

Flutter Entertainment has put pen to paper with BetConstruct for the integration of the latter’s gaming offerings to the Betfair International platform.  Thanks to the new partnership, Flutter – which has a presence in more than 20 regulated markets through its portfolio of brands such as Betfair – will be able to continue its strategy of supplying players with safer …

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BetConstruct builds up partner offering with player engagement tools

BetConstruct

BetConstruct has revealed its latest lineup of product offerings that cater to clients’ player engagement operation efficiency needs. The first product on the agenda is the sportsbook and iframe solution Bet on League, featuring a plethora of wagering options and key statistics analytical capabilities for operators looking to supply their customers with better betting decisions while expanding their profitability.  Next …

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Better Collective completes acquisition of Playmaker Capital

SBC News Better Collective completes acquisition of Playmaker Capital

Better Collective has announced the completion today of its acquisition of Toronto-based sports media group Playmaker Capital. The brand owns and operates a number of sports media brands in the Americas.  Simultaneously, Better Collective’s Board of Directors has “resolved to increase the company’s share capital with nominally EUR 17,554.29”. Accordingly, 1,755,429 new ordinary shares, each with a nominal value of …

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AFA signs with FeedConstruct to fuel European growth 

SBC News AFA signs with FeedConstruct to fuel European growth 

FeedConstruct has announced a new sponsorship agreement with the Argentine Football Association (AFA).  Through the partnership, AFA will look to expand commercially into Europe by using FeedConstruct as a Regional Sponsor.  Claudio Tapia, President of AFA, stated: “We are very happy to announce a new sponsorship agreement for the National Teams, with an important technology company like FeedConstruct.  “Several years …

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Sportradar unveils internal shifts to drive sustainability goals 

SBC News Sportradar unveils internal shifts to drive sustainability goals 

Sportradar Group AG has introduced the next set of changes to its internal structure as part of a strategic development plan. The goal is to build a business that is better suited to meet the needs of clients, partners, drive product innovation, and reach sustainability goals that allow for long-term growth, profitability and shareholder value.  A total of six business …

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Sportradar’s new FanID to help sports marketers stranded by third-party cookie restrictions

SBC News Sportradar’s new FanID to help sports marketers stranded by third-party cookie restrictions

Sportradar has announced the release of FanID – a solution that can be used to navigate the global third-party cookie restrictions rolling out in 2024. FanID is an end-to-end, first-party marketing solution that leverages Sportradar’s in-house marketing activation technology to help rights holders and brands in the sports industry retain their comprehensive fan engagement abilities.  The tool comes as a …

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Sportradar extends safeguarding duties against match-fixing with AFC renewal

SBC News Sportradar extends safeguarding duties against match-fixing with AFC renewal

Switzerland-based data provider Sportradar has announced an extension to its sports integrity partnership with the Asian Football Confederation (AFC).  Sportradar will continue to supply the AFC with integrity services, such as bet monitoring, for at least until 2027, taking the partnership which was first conceived in 2013 to 14 years in total.  AFC President, Shaikh Salman, said: “For the past …

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