Oceania

Sun Bets confirmed as new All-Weather Championships sponsor

Sun Bets, the sports betting website powered by Australian gambling giant Tabcorp, has been confirmed as the new sponsor of the Mile division in the 2016-17 All-Weather Championships. Sun Bets joins fellow Authorised Betting Partners, 32Red and Betway, as category sponsors in the competition. The 2016-17 All-Weather Championships will run from Thursday 27th October through to Finals Day at Lingfield …

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Tempobet becomes Regional Betting Partner for Arsenal FC

Online sportsbook Tempobet has added to its English football portfolio by penning a deal to become a regional betting partner of Arsenal FC. The three-year deal will give the operator extensive LED advertising coverage at Emirates Stadium for all Premier League games. It will also allow Tempobet to use the North London club’s crest on its website and grant them …

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AUS $9 billion merger back on Tatts & Tabcorp agendas

Australian business news sources are reporting that market leading gambling operators’ Tabcorp Plc and Tatts Group have entered advanced talks to create an AUS $9 billion enterprise. The operators have previously engaged in merger discussions. In November 2016, Tabcorp and Tatts governance entered initial discussions but quickly repealed discussions after failing to agree on any potential merger terms. Today both …

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Australian Greyhound racing gets ‘one last chance’

The government of New South Wales (NSW) has reversed its decision to ban greyhound racing, stating that the sport had ‘one last chance’ to prove itself against animal cruelty. The Australian greyhound racing industry has come under fire following a string of investigations which found overwhelming evidence of animal cruelty including mass killings and the use of live baits in …

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Racing.com competition forces Tabcorp to up its Australian racing broadcast bid

Facing competition from Racing Victoria and Seven West Media joint-venture Racing.com, Australian gambling operator Tabcorp has been forced to significantly up its bid in order to maintain its racing broadcast rights in Australia and New Zealand. The Australian Financial Review (AFR) has reported that Tabcorp governance are prepared to pay AUD $26 million (£16 million) to secure racing content rights …

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TopBetta continues growth with $12 million quarterly turnover

TopBetta, Australia’s first fantasy wagering company, continued its growth by achieving a September quarterly turnover of $12 million and revenues of $1.2 million. TopBetta held 1,650 tournaments during the quarter, with a total of $1.5 million paid out to tournament winners. The company was particularly pleased that its player on player product had 5,430 active users during a quarter which …

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News Corp Australia expands profile in racing with Punters.com.au acquisition

Media group News Corp Australia has confirmed that it has acquired Melbourne-based racing news and odds website Punters.com.au for an undisclosed sum. The acquisition sees the Rupert Murdoch-owned media outlet deepen its ties within the Australian horseracing publishing market, with Punters.com.au disclosing an average monthly viewership of +375,000. Founded in 2008 by CEO Luc Pettett, Punters.com.au started-off as an Australian …

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Global Reviews – The importance of WebChat in Sports Betting

Since 2014, Global Reviews has been measuring the number of sites using webchat as well as the desire from consumers to use webchat when seeking help and support whilst researching a purchasing a product or service online. Of the 182 brands benchmarked across Australia, Ireland and the UK, only 67 currently have webchat compared to the 115 who do not …

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Ladbrokes sponsors 2016 Rugby League Four Nations

Ladbrokes has become the title sponsor of the 2016 Rugby League Four Nations. Already a sponsor of the Challenge Cup and Super League, the deal will see Ladbrokes strengthen its presence in the UK and Australian markets, and extend its partnership with the sport into the international arena. Ladbrokes will get premium brand exposure from the seven matches featuring England, …

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Toby Oddy: Digital Fuel – Bringing effective Full Service!

Coming from a busy commercial period having signed new UK bookmaker Sun Bets as a client, Toby Oddy CEO and Founder of industry ‘full services’ marketing agency Digital Fuel, speaks to SBC about the changing marketing dynamics as stakeholders face tougher business conditions (increased competition, higher costs and new external factors). With industry marketing stakeholders now demanding greater operational independence …

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