North America

North American news

LeoVegas poised to launch in New Jersey following Caesars deal

LeoVegas has set its sights on the New Jersey betting market, having developed plans to launch its online casino brand in the state, following an agreement with leading US gambling conglomerate Caesars Entertainment. Marking its first expansion into the burgeoning US gambling industry, LeoVegas expects to be able to accept its first American customers during the first half of 2022, …

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Betway enhances US brand exposure via multi-year NHL sponsorship

Betway has strengthened its brand exposure and marketing in the burgeoning US sports betting sector via a multi-year sponsorship arrangement with the National Hockey League (NHL). The partnership represents the Malta-based operator’s debut partnership with a North American sports league, and will launch tomorrow (15 May) to coincide with the start of the 2021 Stanley Cup Playoffs. Brand exposure will …

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Sportradar expands NBC partnership with new data agreement

Sportradar has secured a data and content agreement with NBC Sports Regional Networks, providing the media outlet with a range of solutions and offerings to enhance viewer engagement. The new agreement builds on the data collection and analytics firm’s existing relationship with NBC Sports Regional Networks, where it most recently produced an alternative betting broadcast of a Chicago Bulls fixture …

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Martin Lycka: At the crossroads of esports and betting 

Martin Lycka, Entain’s Senior Vice President of US Regulatory Affairs & Responsible Gambling, delves into the world of esports as the sector becomes increasingly popular for sportsbooks across the world. Just west of Mar Sara, 25 March 2506, 12:45 Zulu Time: a deserted platoon of Terran Marines, supported by a few remaining Vultures running on fumes and a Siege Tank …

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SoftSwiss boosts international reach with five new odds formats

SoftSwiss boosts international reach with five new odds formats

SoftSwiss has enhanced its sportsbook solution by adding British, Hong Kong, American, Indonesian and Malaysian odds types.  The solutions provider believes that the addition of new formats for betting odds will ‘boost the convenience and user-friendliness of the betting platform ahead of the summer’s large-scale sporting events’. Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook, commented: “Our Sportsbook team is working …

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Raketech lowers Swedish dependency as growth diversifies to Japan and US

Raketech has reported strong growth across all core metrics for Q1 2021, recording an annual growth rate of 27% with market success in the US and Japan identified as key driving factors. Overall group revenues reached €8.3 million (Q1 2020: €6.5 million), whilst earnings derived from sports increased to 17% of group trading – representing an annual increase of 27%. …

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Matt King announces FanDuel departure ahead of US listing

Matt King, the CEO of Flutter Entertainment‘s FanDuel brand, has announced his intention to end his tenure as leader of the FTSE100 firm’s flagship US wagering unit.  King’s decision comes as Flutter continues to assess the possibility of listing a ‘small stake’ of FanDuel in the US, and the operator has acknowledged that the CEO’s departure ‘will affect the timing’ …

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Better Collective praises M&A strategy as 2021 gets off to ‘strong start’

Better Collective praises M&A strategy as 2021 gets off to ‘strong start’

‘Record’ acquisitions and US regulatory developments have allowed Better Collective to get off to a ‘strong and exhilarating start’ for 2021 as the sports betting media group recorded organic revenue growth of 19% in Q1. Publishing its financial results for the three months ending 31 March, Better Collective noted that revenues for Q1 grew by 86% to €38.8 million, up …

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Sportradar acquires InteractSport in third takeover of 2021

Sportardar has made its third commercial takeover of 2021 by acquiring InteractSport, which will allow the supplier to strengthen its data and content offering across Oceania and Asia. InteractSport is an official partner of Cricket Australia, and also provides services to the England and Wales Cricket Board (ECB) – which will allow Sportradar to grow its presence across these markets, as …

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Luckbox appoints Thomas Rosander as CEO following Quentin Martin exit   

Real Luck Group, the managing company of esports betting operator Luckbox, has appointed Thomas Rosander to succeed Quentin Martin as chief executive of its flagship venture.  The Toronto TSXV firm confirmed the immediate leadership departure of Martin this morning, who will be replaced by Rosander, who initially joined Luckbox in February as Chief Customer Officer (CCO).   A seasoned industry executive, …

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